Iberostar Hotels & Resorts Audience in United States

Iberostar Hotels & Resorts logo

Iberostar Hotels & Resorts has an estimated audience of 476,242 people in United States. 61.1% are female, 38.9% are male, average age 36.9. Top regions: Texas, New York, Florida. Top brand affinities: Bank of America, LASCANA, Palms Casino Resort, Palma, Majorca, Citibank.

The average Iberostar Hotels & Resorts fan in United States is 36.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Bank of America, LASCANA, Palms Casino Resort, with strongest over-indexing on Bank of America (4.43× the country average). Demographically, the Iberostar Hotels & Resorts audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Iberostar Hotels & Resorts fans

Demographic split for Iberostar Hotels & Resorts audience in United States
MetricValue
Female61.1%
Male38.9%
Average age36.9
Estimated audience size476,242

Audience persona

The typical Iberostar Hotels & Resorts fan in United States is more female, around 36.9 years old, with strong Travelling tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for Iberostar Hotels & Resorts in United States
RegionReachAffinity
Texas49,0371.2×
New York42,6981.6×
Florida40,3911.25×
California33,4860.64×
Illinois25,4171.6×
Pennsylvania21,7831.36×
New Jersey21,1321.74×
Georgia15,8861.08×
Ohio14,0670.96×
North Carolina13,7130.96×
Massachusetts12,9871.38×
Virginia12,9481.12×
Michigan12,8071.03×
Colorado11,7801.57×
Wisconsin11,3191.58×
Maryland10,8151.32×
Missouri10,6401.39×
Indiana8,8341.02×
Minnesota8,4331.24×
Tennessee6,9820.73×
Washington6,3500.66×
Connecticut6,0951.28×
South Carolina5,9790.83×
Arizona5,6260.58×
Oklahoma5,1910.98×
Iowa4,9831.27×
Kentucky4,5130.76×
Kansas4,3201.15×
Utah4,1100.96×
Louisiana3,5240.57×
Alabama3,1520.47×
Oregon3,1260.57×
Nebraska2,7431.15×
New Hampshire2,6701.42×
Nevada2,6560.58×
Arkansas2,5590.65×
Washington, District of Columbia2,0781.45×
Rhode Island1,9561.29×
Idaho1,9310.81×
Mississippi1,6630.42×
Maine1,6500.97×
West Virginia1,6280.73×
Delaware1,5581.19×
New Mexico1,2680.53×
South Dakota1,2611.15×
Montana8330.63×
North Dakota7210.74×
Vermont7120.85×
Wyoming6590.93×
Hawaii5630.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iberostar Hotels & Resorts audience
BrandAffinityCategory
Bank of America4.43×Business & Career
LASCANA79.7×Fashion & Accessoires
Palms Casino Resort33.47×Games
Palma, Majorca54.67×Travel & Leisure
Citibank7.24×Business & Career
Capital One3.56×Business & Career
Fruits Basket22.48×Literature
Food1.65×Food & Beverages
Home2 Suites by Hilton13.33×Travel & Leisure
TESOL International Association76.62×Business & Career
Wells Fargo2.47×Business & Career
YourSingapore159.8×Travel & Leisure
Philadelphia (film)7.96×Movies & TV
Yoga Sutras of Patanjali18.04×Politics & Society
Shutterfly5.98×Technology & Electronics
RIU Hotels25.37×Travel & Leisure
Study in New Zealand52.2×Business & Career
Residence Inn by Marriott14.31×Travel & Leisure
Discover Card17.16×Shopping
Wyndham Hotels & Resorts11.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iberostar Hotels & Resorts audience
TraitClusterScore
TravellingTHRILL2.16
Quality AwarenessPREMIUM1.74
Luxury OrientationPREMIUM1.62
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.47
Price SensitivityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Iberostar Hotels & Resorts
CountryShare
Spain16.7%
United States15.8%
Brazil12.2%

See Iberostar Hotels & Resorts audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Iberostar Hotels & Resorts have in United States?

Iberostar Hotels & Resorts has an estimated audience of 476,242 people in United States, concentrated in Texas and New York.

What is the gender split and age of Iberostar Hotels & Resorts fans?

61.1% of Iberostar Hotels & Resorts fans are female, 38.9% are male, with an average age of 36.9 years.

Which brands do Iberostar Hotels & Resorts fans like most?

Iberostar Hotels & Resorts fans show strongest brand affinity for Bank of America (4.43×), LASCANA (79.7×), and Palms Casino Resort (33.47×) over the country average.

Where do Iberostar Hotels & Resorts fans live in United States?

Iberostar Hotels & Resorts fans in United States are most concentrated in Texas (reach 49,037), New York (reach 42,698), and Florida (reach 40,391). These three regions account for the largest share of the active audience.

What other brands do Iberostar Hotels & Resorts fans also like?

Beyond Iberostar Hotels & Resorts itself, the audience over-indexes on LASCANA (79.7×), Palms Casino Resort (33.47×), Palma, Majorca (54.67×), and Citibank (7.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iberostar Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.