Rascasse Audience Intelligence

Iberostar Hotels & Resorts Target Market in United States

A data profile of the people who buy, follow and care about Iberostar Hotels & Resorts in United States — modelled from more than twelve digital signal sources. Iberostar Hotels & Resorts has an estimated audience of 477,288 people in United States.

#95among Hotel in United States#3862among Brand in United States#3040in Travel & Leisure

The average Iberostar Hotels & Resorts fan in United States is 36.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Florida.

Top brand affinities include City Bank, Bank of America, LASCANA, with strongest over-indexing on City Bank (18.69× the country average).

Demographically, the Iberostar Hotels & Resorts audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iberostar Hotels & Resorts fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for City Bank.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iberostar Hotels & Resorts profile in United States.

Audience size
477K
in United States
Gender
61.1%♀
38.9% male
Age
36.9
average years
Country rank
#37660
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Iberostar Hotels & Resorts

61.1% are female, 38.9% are male, average age 36.9.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Iberostar Hotels & Resorts audience in United States
MetricValue
Female61.1%
Male38.9%
Average age36.9
Estimated audience size477,288
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Iberostar Hotels & Resorts audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Iberostar Hotels & Resorts audience comes from United States.

Worldwide audience distribution share by country for Iberostar Hotels & Resorts
CountryShare
Spain16.3%
United States15.8%
Brazil12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iberostar Hotels & Resorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Iberostar Hotels & Resorts customers by region in United States
#RegionReachAffinity×
01New Jersey~20K1.73×
02Wisconsin~10K1.56×
03New York~40K1.53×
04Illinois~20K1.53×
05Colorado~10K1.43×
06New Hampshire~3K1.42×
07Massachusetts~10K1.35×
08Pennsylvania~20K1.30×
09Missouri~10K1.26×
10Connecticut~6K1.26×
11Maryland~10K1.22×
12Minnesota~8K1.22×
13Washington, District of Columbia~2K1.22×
14Florida~40K1.21×
15Rhode Island~2K1.20×
16Iowa~5K1.15×
17Nebraska~3K1.15×
18Delaware~2K1.15×
19Kansas~4K1.09×
20Virginia~10K1.05×
21Maine~2K1.05×
22Texas~40K1.04×
23Michigan~10K1.04×
24South Dakota~1K1.02×
25Georgia~10K1.00×
26Indiana~9K1.00×
27North Dakota<1K1.00×
28Ohio~10K0.98×
29Vermont<1K0.98×
30Utah~4K0.97×
31North Carolina~10K0.90×
32Oklahoma~5K0.90×
33Idaho~2K0.89×
34Montana~1K0.89×
35Alaska<1K0.89×
36West Virginia~2K0.87×
37South Carolina~6K0.86×
38Kentucky~5K0.84×
39Hawaii~2K0.80×
40Tennessee~8K0.79×
41Arkansas~3K0.79×
42New Mexico~2K0.78×
43Mississippi~3K0.75×
44Oregon~4K0.72×
45Washington~7K0.71×
46Louisiana~4K0.71×
47Nevada~3K0.70×
48Alabama~4K0.67×
49Arizona~6K0.64×
50California~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Iberostar Hotels & Resorts, United States
0.59×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iberostar Hotels & Resorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iberostar Hotels & Resorts audience
#·InterestCategoryAffinity×
01YourSingaporeTravel & Leisure159.80×
02Visa ElectronBusiness & Career109.48×
03LASCANAFashion & Accessoires79.70×
04TESOL International AssociationBusiness & Career76.62×
05Palma, MajorcaTravel & Leisure54.67×
06Study in New ZealandBusiness & Career52.20×
07Meliá Hotels InternationalTravel & Leisure37.57×
08Palms Casino ResortGames33.47×
09RIU HotelsTravel & Leisure25.37×
10Fruits BasketLiterature22.48×
11City BankBusiness & Career18.69×
12Yoga Sutras of PatanjaliPolitics & Society18.04×
13Home2 Suites by HiltonTravel & Leisure13.33×
14Philadelphia (film)Movies & TV7.96×
15CitibankBusiness & Career7.24×
16ShutterflyTechnology & Electronics5.98×
17Bank of AmericaBusiness & Career4.43×
18Capital OneBusiness & Career3.56×
19Wells FargoBusiness & Career2.47×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iberostar Hotels & Resorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iberostar Hotels & Resorts audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.56×
TravellingTHRILL1.53×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iberostar Hotels & Resorts audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
PatriotismCONSERVATISM0.96×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Iberostar Hotels & Resorts's target market in United States?

Iberostar Hotels & Resorts's target market in United States covers an estimated 477,288 people, concentrated in Texas and New York.

02

What is the gender split and age of Iberostar Hotels & Resorts customers?

61.1% of the Iberostar Hotels & Resorts audience are female, 38.9% are male, with an average age of 36.9 years.

03

Which brands do Iberostar Hotels & Resorts fans like most?

Iberostar Hotels & Resorts fans show strongest brand affinity for City Bank (18.69×), Bank of America (4.43×), and LASCANA (79.7×) over the country average.

04

Where do Iberostar Hotels & Resorts fans live in United States?

Iberostar Hotels & Resorts fans in United States are most concentrated in Texas (reach ~40K), New York (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Iberostar Hotels & Resorts fans also like?

Beyond Iberostar Hotels & Resorts itself, the audience over-indexes on Bank of America (4.43×), LASCANA (79.7×), Palms Casino Resort (33.47×), and Palma, Majorca (54.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Iberostar Hotels & Resorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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