Rascasse Audience Intelligence

Palms Casino Resort Audience in United States

A data profile of the people who buy, follow and care about Palms Casino Resort in United States — modelled from more than twelve digital signal sources. Palms Casino Resort has an estimated audience of 923,669 people in United States.

#2288among POI in United States#523in Games

The average Palms Casino Resort fan in United States is 43.3 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Michigan Lottery, Mobile gambling, Powerball, with strongest over-indexing on Michigan Lottery (21.71× the country average).

Demographically, the Palms Casino Resort audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palms Casino Resort fan in United States is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Michigan Lottery.

Category: Games · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palms Casino Resort profile in United States.

Audience size
924K
in United States
Gender
52.7%♀
47.3% male
Age
43.3
average years
Country rank
#24979
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palms Casino Resort fans

52.7% are female, 47.3% are male, average age 43.3.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Palms Casino Resort audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.3
Estimated audience size923,669
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Palms Casino Resort audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Palms Casino Resort audience comes from United States.

Worldwide audience distribution share by country for Palms Casino Resort
CountryShare
United States35.5%
Japan14.0%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palms Casino Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Palms Casino Resort fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K30.75×
02California~200K1.68×
03Hawaii~7K1.66×
04Arizona~20K1.22×
05Utah~9K1.12×
06New Mexico~4K0.96×
07Montana~2K0.77×
08Alaska~1K0.73×
09North Dakota~1K0.73×
10Idaho~3K0.70×
11Colorado~10K0.68×
12Oregon~7K0.65×
13Washington~10K0.64×
14Vermont~1K0.63×
15South Dakota~1K0.60×
16Nebraska~2K0.53×
17Rhode Island~2K0.53×
18Illinois~20K0.51×
19Iowa~4K0.51×
20Washington, District of Columbia~1K0.51×
21Delaware~1K0.51×
22Minnesota~7K0.50×
23Texas~40K0.48×
24Oklahoma~5K0.48×
25West Virginia~2K0.47×
26Maine~2K0.47×
27New Hampshire~2K0.46×
28Missouri~7K0.45×
29Kansas~3K0.45×
30Wisconsin~6K0.44×
31Louisiana~5K0.44×
32Arkansas~3K0.42×
33Mississippi~3K0.41×
34Georgia~10K0.40×
35South Carolina~6K0.40×
36New York~20K0.39×
37Kentucky~4K0.39×
38Ohio~10K0.38×
39Michigan~9K0.38×
40Tennessee~7K0.38×
41Massachusetts~7K0.38×
42Indiana~6K0.38×
43Maryland~6K0.38×
44Alabama~5K0.36×
45Connecticut~3K0.35×
46Florida~20K0.31×
47New Jersey~7K0.31×
48Virginia~7K0.31×
49Pennsylvania~9K0.29×
50North Carolina~8K0.29×
Fig. 06

Affinity by region

Affinity by region — Palms Casino Resort, United States
0.29×1.00×30.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palms Casino Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palms Casino Resort audience
#·InterestCategoryAffinity×
01Hart of DixieMovies & TV44.11×
02In the HeightsMusic & Radio34.34×
03Mobile gamblingGames33.93×
04Iberostar Hotels & ResortsTravel & Leisure33.47×
05Mohegan SunTravel & Leisure24.76×
06Flamingo Las VegasTravel & Leisure23.97×
07Michigan LotteryGames21.71×
08Disclosure (band)Music & Radio20.00×
09Rae SremmurdMusic & Radio19.83×
10Maryland Terrapins men's basketballSports18.21×
11The Venetian Las VegasTravel & Leisure15.98×
12MGM Grand Las VegasTravel & Leisure15.44×
13Vegas Golden KnightsSports13.92×
14Bellagio (resort)Travel & Leisure12.65×
15Pennsylvania LotteryGames11.73×
16World Series of PokerGames10.14×
17Mega MillionsGames7.11×
18GoDaddyTechnology & Electronics7.04×
19PowerballGames6.84×
20Seattle MarinersSports5.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palms Casino Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palms Casino Resort audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.71×
Price SensitivityPREMIUM1.67×
TravellingTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palms Casino Resort audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
DIY MentalityTHRILL0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palms Casino Resort have in United States?

Palms Casino Resort has an estimated audience of 923,669 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Palms Casino Resort fans?

52.7% of Palms Casino Resort fans are female, 47.3% are male, with an average age of 43.3 years.

03

Which brands do Palms Casino Resort fans like most?

Palms Casino Resort fans show strongest brand affinity for Michigan Lottery (21.71×), Mobile gambling (33.93×), and Powerball (6.84×) over the country average.

04

Where do Palms Casino Resort fans live in United States?

Palms Casino Resort fans in United States are most concentrated in Nevada (reach ~300K), California (reach ~200K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Palms Casino Resort fans also like?

Beyond Palms Casino Resort itself, the audience over-indexes on Mobile gambling (33.93×), Powerball (6.84×), Mohegan Sun (24.76×), and Hart of Dixie (44.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palms Casino Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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