RIU Hotels Audience in United States
RIU Hotels has an estimated audience of 532,557 people in United States. 61.9% are female, 38.1% are male, average age 40.2. Top regions: California, New York, Texas.
The average RIU Hotels fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the RIU Hotels audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of RIU Hotels fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.2 |
| Estimated audience size | 532,557 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 79,347 | 1.35× |
| New York | 76,409 | 2.57× |
| Texas | 60,727 | 1.33× |
| Florida | 56,298 | 1.56× |
| Illinois | 45,802 | 2.58× |
| New Jersey | 24,869 | 1.84× |
| Georgia | 21,255 | 1.3× |
| Pennsylvania | 17,444 | 0.97× |
| Michigan | 14,775 | 1.06× |
| North Carolina | 14,774 | 0.92× |
| Virginia | 14,137 | 1.09× |
| Ohio | 13,102 | 0.8× |
| Maryland | 13,045 | 1.42× |
| Massachusetts | 11,674 | 1.11× |
| Minnesota | 10,391 | 1.36× |
| Wisconsin | 10,186 | 1.27× |
| Arizona | 9,736 | 0.9× |
| Indiana | 9,671 | 0.99× |
| Washington | 9,493 | 0.89× |
| Colorado | 8,986 | 1.07× |
| Missouri | 8,189 | 0.95× |
| Tennessee | 7,941 | 0.74× |
| Connecticut | 7,614 | 1.43× |
| South Carolina | 6,806 | 0.85× |
| Nevada | 5,551 | 1.08× |
| Iowa | 4,930 | 1.12× |
| Louisiana | 4,864 | 0.71× |
| Oregon | 4,606 | 0.75× |
| Kentucky | 4,554 | 0.68× |
| Oklahoma | 4,501 | 0.76× |
| Alabama | 4,258 | 0.57× |
| Kansas | 3,978 | 0.95× |
| Utah | 3,428 | 0.72× |
| Nebraska | 2,679 | 1× |
| Arkansas | 2,639 | 0.6× |
| Mississippi | 2,282 | 0.52× |
| Washington, District of Columbia | 2,108 | 1.32× |
| Idaho | 1,989 | 0.74× |
| New Mexico | 1,896 | 0.71× |
| New Hampshire | 1,651 | 0.79× |
| Rhode Island | 1,571 | 0.93× |
| Delaware | 1,428 | 0.97× |
| North Dakota | 1,175 | 1.07× |
| South Dakota | 1,130 | 0.92× |
| Maine | 1,070 | 0.56× |
| Hawaii | 1,029 | 0.45× |
| West Virginia | 987 | 0.4× |
| Montana | 911 | 0.62× |
| Alaska | 627 | 0.55× |
| Vermont | 585 | 0.63× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.21 |
| Luxury Orientation | PREMIUM | 1.87 |
| Quality Awareness | PREMIUM | 1.67 |
| Indulgence | JOY | 1.62 |
| Patriotism | CONSERVATISM | 1.58 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Spain | 10.2% |
| Mexico | 9.7% |
See RIU Hotels audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for RIU Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.