Rascasse Audience Intelligence

Palma, Majorca Audience in Germany

A data profile of the people who buy, follow and care about Palma, Majorca in Germany — modelled from more than twelve digital signal sources. Palma, Majorca has an estimated audience of 1,028,730 people in Germany.

#111among City in Germany#469among POI in Germany#505in Travel & Leisure

The average Palma, Majorca fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Florian Silbereisen, Helene Fischer, Credit (finance), with strongest over-indexing on Florian Silbereisen (12.12× the country average).

Demographically, the Palma, Majorca audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Palma, Majorca fan in Germany is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Florian Silbereisen.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palma, Majorca profile in Germany.

Audience size
1M
in Germany
Gender
56.8%♀
43.2% male
Age
40.4
average years
Country rank
#6367
POI in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palma, Majorca fans

56.8% are female, 43.2% are male, average age 40.4.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Palma, Majorca audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age40.4
Estimated audience size1,028,730
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Palma, Majorca audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Palma, Majorca audience comes from Germany.

Worldwide audience distribution share by country for Palma, Majorca
CountryShare
Spain23.8%
Germany14.7%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palma, Majorca audience in Germany is strongest.

Fig. 05

Top regions by affinity

Palma, Majorca fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.22×
02Nordrhein-Westfalen~300K1.21×
03Baden-Württemberg~200K1.21×
04Hamburg~30K1.14×
05Bremen~10K1.13×
06Rheinland-Pfalz~60K1.11×
07Hessen~90K1.10×
08Saarland~10K1.08×
09Berlin~50K1.05×
10Niedersachsen~100K0.99×
11Schleswig-Holstein~30K0.93×
12Brandenburg~30K0.87×
13Thüringen~20K0.82×
14Mecklenburg-Vorpommern~10K0.76×
15Sachsen~40K0.75×
16Sachsen-Anhalt~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Palma, Majorca, Germany
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palma, Majorca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palma, Majorca audience
#·InterestCategoryAffinity×
01Florian SilbereisenMusic & Radio12.12×
02TenerifeTravel & Leisure11.21×
03Kat DenningsMovies & TV10.76×
04B&B HotelsTravel & Leisure7.91×
05Gran CanariaTravel & Leisure7.36×
06Andreas GabalierMusic & Radio7.14×
07Credit (finance)Business & Career7.11×
08CarrefourShopping6.92×
09Sonnenklar.TVTravel & Leisure6.07×
10MajorcaTravel & Leisure5.16×
11Helene FischerMusic & Radio4.96×
12TUITravel & Leisure4.57×
13Real propertyHome & Garden4.41×
14SunExpressTravel & Leisure3.95×
15Schlager musicMusic & Radio3.53×
16MSNNews3.15×
17CHECK24Business & Career2.11×
18TransfermarktSports2.10×
19TagesschauMovies & TV1.95×
20Müller (company)Food & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palma, Majorca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palma, Majorca audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.93×
TravellingTHRILL1.65×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palma, Majorca audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Social Media UsageJOY0.84×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palma, Majorca have in Germany?

Palma, Majorca has an estimated audience of 1,028,730 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Palma, Majorca fans?

56.8% of Palma, Majorca fans are female, 43.2% are male, with an average age of 40.4 years.

03

Which brands do Palma, Majorca fans like most?

Palma, Majorca fans show strongest brand affinity for Florian Silbereisen (12.12×), Helene Fischer (4.96×), and Credit (finance) (7.11×) over the country average.

04

Where do Palma, Majorca fans live in Germany?

Palma, Majorca fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Palma, Majorca fans also like?

Beyond Palma, Majorca itself, the audience over-indexes on Helene Fischer (4.96×), Credit (finance) (7.11×), TUI (4.57×), and Sonnenklar.TV (6.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Palma, Majorca audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Palma, Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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