Palma, Majorca Audience in Germany
Palma, Majorca has an estimated audience of 1,028,730 people in Germany. 56.8% are female, 43.2% are male, average age 40.4. Top brand affinities: Florian Silbereisen, Helene Fischer, B&B Hotels, Satire, Majorca.
Top brand affinities include Florian Silbereisen, Helene Fischer, B&B Hotels, with strongest over-indexing on Florian Silbereisen (13.8× the country average). Demographically, the Palma, Majorca audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Travelling, Indulgence.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Palma, Majorca fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.4 |
| Estimated audience size | 1,028,730 |
Audience persona
The typical Palma, Majorca fan in Germany is more female, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Florian Silbereisen.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florian Silbereisen | 13.8× | Music & Radio |
| Helene Fischer | 5.4× | Music & Radio |
| B&B Hotels | 14.31× | Travel & Leisure |
| Satire | 6.55× | Literature |
| Majorca | 7.35× | Travel & Leisure |
| Tagesschau | 2.54× | Movies & TV |
| Schlager music | 4.07× | Music & Radio |
| German television comedy | 7.26× | Movies & TV |
| Credit (finance) | 6.66× | Business & Career |
| Greece | 5.37× | Travel & Leisure |
| Real property | 5.5× | Home & Garden |
| Andreas Gabalier | 7.5× | Music & Radio |
| TUI | 3.87× | Travel & Leisure |
| Transfermarkt | 3.1× | Sports |
| Allgäu | 6.02× | Travel & Leisure |
| SunExpress | 4.92× | Travel & Leisure |
| Catering | 4.55× | Food & Beverages |
| Secret Escapes | 5.57× | Travel & Leisure |
| Felix Baumgartner | 4.45× | Sports |
| Pets | 1.62× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.55 |
| Indulgence | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.3 |
| Quality Awareness | PREMIUM | 1.3 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 23.8% |
| Germany | 14.7% |
| United Kingdom | 10.3% |
See Palma, Majorca audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Palma, Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.