Gran Canaria Audience in Germany
Gran Canaria has an estimated audience of 1,013,941 people in Germany. 60.7% are female, 39.3% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fuerteventura, TUI, Lanzarote, Tenerife, Corfu.
The average Gran Canaria fan in Germany is 45.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fuerteventura, TUI, Lanzarote, with strongest over-indexing on Fuerteventura (26.32× the country average). Demographically, the Gran Canaria audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Gran Canaria fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 45.5 |
| Estimated audience size | 1,013,941 |
Audience persona
The typical Gran Canaria fan in Germany is more female, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Fuerteventura.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 249,829 | 1.13× |
| Bayern | 191,876 | 1.18× |
| Baden-Württemberg | 165,364 | 1.2× |
| Niedersachsen | 104,604 | 1.06× |
| Hessen | 91,118 | 1.18× |
| Rheinland-Pfalz | 58,415 | 1.15× |
| Sachsen | 48,897 | 0.98× |
| Berlin | 43,212 | 0.95× |
| Schleswig-Holstein | 36,530 | 1× |
| Brandenburg | 27,422 | 0.87× |
| Hamburg | 24,508 | 1.07× |
| Thüringen | 22,220 | 0.86× |
| Sachsen-Anhalt | 21,348 | 0.81× |
| Mecklenburg-Vorpommern | 16,123 | 0.83× |
| Saarland | 12,021 | 0.97× |
| Bremen | 6,570 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fuerteventura | 26.32× | Travel & Leisure |
| TUI | 8.54× | Travel & Leisure |
| Lanzarote | 29.15× | Travel & Leisure |
| Tenerife | 20.91× | Travel & Leisure |
| Corfu | 27.05× | Travel & Leisure |
| La Palma | 33.16× | Travel & Leisure |
| Majorca | 9.78× | Travel & Leisure |
| HolidayCheck | 6.51× | Travel & Leisure |
| Kos | 28.42× | Travel & Leisure |
| Ryanair | 4.12× | Travel & Leisure |
| Airbnb | 3.83× | Travel & Leisure |
| Zakynthos | 23.84× | Travel & Leisure |
| Mykonos | 15.72× | Travel & Leisure |
| Samos | 24.69× | Travel & Leisure |
| Crete | 11.78× | Travel & Leisure |
| Rhodes | 15.88× | Travel & Leisure |
| Sonnenklar.TV | 6.54× | Travel & Leisure |
| Turkish Riviera | 15.89× | Travel & Leisure |
| Chalkidiki | 16.42× | Travel & Leisure |
| B&B Hotels | 10.21× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.57 |
| Indulgence | JOY | 1.3 |
| Pet Ownership | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.21 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 22.7% |
| United Kingdom | 10.7% |
| Germany | 8.9% |
See Gran Canaria audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Gran Canaria have in Germany?
Gran Canaria has an estimated audience of 1,013,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gran Canaria fans?
60.7% of Gran Canaria fans are female, 39.3% are male, with an average age of 45.5 years.
Which brands do Gran Canaria fans like most?
Gran Canaria fans show strongest brand affinity for Fuerteventura (26.32×), TUI (8.54×), and Lanzarote (29.15×) over the country average.
Where do Gran Canaria fans live in Germany?
Gran Canaria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 249,829), Bayern (reach 191,876), and Baden-Württemberg (reach 165,364). These three regions account for the largest share of the active audience.
What other brands do Gran Canaria fans also like?
Beyond Gran Canaria itself, the audience over-indexes on TUI (8.54×), Lanzarote (29.15×), Tenerife (20.91×), and Corfu (27.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gran Canaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.