Lanzarote Audience in Germany
A data profile of the people who buy, follow and care about Lanzarote in Germany — modelled from more than twelve digital signal sources. Lanzarote has an estimated audience of 540,116 people in Germany.
The average Lanzarote fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Fuerteventura, Ryanair, Gran Canaria, with strongest over-indexing on Fuerteventura (18.98× the country average).
Demographically, the Lanzarote audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lanzarote fan in Germany is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Fuerteventura.
At a glance
The key figures that characterise the Lanzarote profile in Germany.
Search interest · 12-month trend
Demographics of Lanzarote fans
62.5% are female, 37.5% are male, average age 45.4.
Gender split
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 45.4 |
| Estimated audience size | 540,116 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 31% |
Geography
Where the Lanzarote audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.20× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.19× | |
| 03 | Bayern | ~100K | 1.17× | |
| 04 | Bremen | ~5K | 1.15× | |
| 05 | Hamburg | ~10K | 1.14× | |
| 06 | Baden-Württemberg | ~80K | 1.12× | |
| 07 | Rheinland-Pfalz | ~30K | 1.12× | |
| 08 | Niedersachsen | ~60K | 1.06× | |
| 09 | Berlin | ~30K | 1.06× | |
| 10 | Schleswig-Holstein | ~20K | 1.05× | |
| 11 | Saarland | ~6K | 0.94× | |
| 12 | Thüringen | ~10K | 0.84× | |
| 13 | Mecklenburg-Vorpommern | ~9K | 0.84× | |
| 14 | Brandenburg | ~10K | 0.82× | |
| 15 | Sachsen | ~20K | 0.69× | |
| 16 | Sachsen-Anhalt | ~9K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lanzarote audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fuerteventura | Travel & Leisure | 18.98× | ||
| 02 | Gran Canaria | Travel & Leisure | 16.88× | ||
| 03 | MSC Cruises | Travel & Leisure | 8.56× | ||
| 04 | Tenerife | Travel & Leisure | 8.53× | ||
| 05 | Palma, Majorca | Travel & Leisure | 7.66× | ||
| 06 | Ryanair | Travel & Leisure | 4.85× | ||
| 07 | Trivago | Travel & Leisure | 4.29× | ||
| 08 | Swoodoo | Travel & Leisure | 4.29× | ||
| 09 | Ecotourism | Business & Career | 4.27× | ||
| 10 | Skyscanner | Travel & Leisure | 4.02× | ||
| 11 | Gardener | Home & Garden | 3.23× | ||
| 12 | Airbnb | Travel & Leisure | 3.17× | ||
| 13 | Booking.com | Travel & Leisure | 2.82× | ||
| 14 | Dog walking | Pets & Animals | 2.67× | ||
| 15 | Lufthansa | Travel & Leisure | 2.44× | ||
| 16 | Online shopping | Shopping | 1.94× | ||
| 17 | Hotels | Travel & Leisure | 1.94× | ||
| 18 | Fitness and wellness | Sports | 1.80× | ||
| 19 | Soccer | Sports | 1.80× | ||
| 20 | Reading | Literature | 1.75× |
Personality of the Lanzarote audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.77× | |
| Individualism | JOY | 2.17× | |
| Design Affinity | PREMIUM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Family Orientation | CONSERVATISM | 0.96× |
Frequently asked questions
How many fans does Lanzarote have in Germany?
Lanzarote has an estimated audience of 540,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lanzarote fans?
62.5% of Lanzarote fans are female, 37.5% are male, with an average age of 45.4 years.
Which brands do Lanzarote fans like most?
Lanzarote fans show strongest brand affinity for Fuerteventura (18.98×), Ryanair (4.85×), and Gran Canaria (16.88×) over the country average.
Where do Lanzarote fans live in Germany?
Lanzarote fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Lanzarote fans also like?
Beyond Lanzarote itself, the audience over-indexes on Ryanair (4.85×), Gran Canaria (16.88×), Airbnb (3.17×), and Online shopping (1.94×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lanzarote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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