Lanzarote Audience in Germany
Lanzarote has an estimated audience of 540,116 people in Germany. 62.5% are female, 37.5% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryanair, Fuerteventura, Gran Canaria, Airbnb, Online shopping.
The average Lanzarote fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryanair, Fuerteventura, Gran Canaria, with strongest over-indexing on Ryanair (4.85× the country average). Demographically, the Lanzarote audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Lanzarote fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 45.4 |
| Estimated audience size | 540,116 |
Audience persona
The typical Lanzarote fan in Germany is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,793 | 1.24× |
| Bayern | 105,432 | 1.21× |
| Baden-Württemberg | 84,563 | 1.15× |
| Niedersachsen | 56,075 | 1.07× |
| Hessen | 49,932 | 1.21× |
| Rheinland-Pfalz | 30,748 | 1.14× |
| Berlin | 26,895 | 1.11× |
| Schleswig-Holstein | 20,513 | 1.06× |
| Sachsen | 14,414 | 0.54× |
| Hamburg | 14,128 | 1.16× |
| Brandenburg | 13,283 | 0.79× |
| Thüringen | 11,368 | 0.83× |
| Sachsen-Anhalt | 8,919 | 0.64× |
| Mecklenburg-Vorpommern | 8,401 | 0.81× |
| Saarland | 6,002 | 0.9× |
| Bremen | 5,214 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 4.85× | Travel & Leisure |
| Fuerteventura | 18.98× | Travel & Leisure |
| Gran Canaria | 16.88× | Travel & Leisure |
| Airbnb | 3.17× | Travel & Leisure |
| Online shopping | 1.94× | Shopping |
| Reading | 1.75× | Literature |
| Trivago | 4.29× | Travel & Leisure |
| MSC Cruises | 8.56× | Travel & Leisure |
| Ecotourism | 4.27× | Business & Career |
| Skyscanner | 4.02× | Travel & Leisure |
| Fitness and wellness | 1.8× | Sports |
| Gardener | 3.23× | Home & Garden |
| Soccer | 1.8× | Sports |
| Hotels | 1.94× | Travel & Leisure |
| Lufthansa | 2.44× | Travel & Leisure |
| Booking.com | 2.82× | Travel & Leisure |
| Dog walking | 2.67× | Pets & Animals |
| Swoodoo | 4.29× | Travel & Leisure |
| Tenerife | 8.53× | Travel & Leisure |
| Oblivion (2013 film) | 4.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.87 |
| Indulgence | JOY | 1.52 |
| Quality Awareness | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.45 |
| Sports Activity | POWER | 1.36 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 23.0% |
| United Kingdom | 20.3% |
| Italy | 8.1% |
See Lanzarote audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Lanzarote have in Germany?
Lanzarote has an estimated audience of 540,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lanzarote fans?
62.5% of Lanzarote fans are female, 37.5% are male, with an average age of 45.4 years.
Which brands do Lanzarote fans like most?
Lanzarote fans show strongest brand affinity for Ryanair (4.85×), Fuerteventura (18.98×), and Gran Canaria (16.88×) over the country average.
Where do Lanzarote fans live in Germany?
Lanzarote fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,793), Bayern (reach 105,432), and Baden-Württemberg (reach 84,563). These three regions account for the largest share of the active audience.
What other brands do Lanzarote fans also like?
Beyond Lanzarote itself, the audience over-indexes on Fuerteventura (18.98×), Gran Canaria (16.88×), Airbnb (3.17×), and Online shopping (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lanzarote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.