Sylt Audience in Germany
Sylt has an estimated audience of 1,290,136 people in Germany. 64.8% are female, 35.2% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Gala, Consumer electronics, Outdoor recreation, Food, Airbnb.
The average Sylt fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Gala, Consumer electronics, Outdoor recreation, with strongest over-indexing on Gala (2.56× the country average). Demographically, the Sylt audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Sylt fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 42.0 |
| Estimated audience size | 1,290,136 |
Audience persona
The typical Sylt fan in Germany is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 319,134 | 1.13× |
| Bayern | 160,797 | 0.78× |
| Niedersachsen | 150,838 | 1.2× |
| Baden-Württemberg | 141,530 | 0.8× |
| Schleswig-Holstein | 132,464 | 2.86× |
| Hessen | 96,277 | 0.98× |
| Hamburg | 53,630 | 1.84× |
| Berlin | 52,426 | 0.91× |
| Rheinland-Pfalz | 49,691 | 0.77× |
| Sachsen | 39,639 | 0.63× |
| Brandenburg | 23,957 | 0.6× |
| Thüringen | 18,903 | 0.57× |
| Mecklenburg-Vorpommern | 16,949 | 0.69× |
| Sachsen-Anhalt | 16,714 | 0.5× |
| Bremen | 12,382 | 1.12× |
| Saarland | 9,822 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.56× | News |
| Consumer electronics | 1.77× | Technology & Electronics |
| Outdoor recreation | 1.72× | Sports |
| Food | 1.51× | Food & Beverages |
| Airbnb | 2.03× | Travel & Leisure |
| Google Maps | 2.03× | Internet & Social Media |
| Wadden Sea | 12.1× | Travel & Leisure |
| Street One | 3.37× | Fashion & Accessoires |
| Schleswig-Holstein | 3.2× | Travel & Leisure |
| Dog collar | 2.55× | Pets & Animals |
| Pet sitting | 2.98× | Pets & Animals |
| Chihuahua (dog) | 2.72× | Pets & Animals |
| North Sea | 3.4× | Travel & Leisure |
| Tchibo | 2.29× | Shopping |
| Dog health | 2.62× | Pets & Animals |
| Dog walking | 2.28× | Pets & Animals |
| Ulla Popken | 3.27× | Fashion & Accessoires |
| Trivago | 2.85× | Travel & Leisure |
| French Bulldog | 2.54× | Pets & Animals |
| Labrador Retriever | 2.52× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Community Orientation | OPEN | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
| Travelling | THRILL | 1.36 |
| Pet Ownership | JOY | 1.28 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.4% |
| United States | 6.3% |
| Austria | 2.7% |
See Sylt audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Sylt have in Germany?
Sylt has an estimated audience of 1,290,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sylt fans?
64.8% of Sylt fans are female, 35.2% are male, with an average age of 42.0 years.
Which brands do Sylt fans like most?
Sylt fans show strongest brand affinity for Gala (2.56×), Consumer electronics (1.77×), and Outdoor recreation (1.72×) over the country average.
Where do Sylt fans live in Germany?
Sylt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 319,134), Bayern (reach 160,797), and Niedersachsen (reach 150,838). These three regions account for the largest share of the active audience.
What other brands do Sylt fans also like?
Beyond Sylt itself, the audience over-indexes on Consumer electronics (1.77×), Outdoor recreation (1.72×), Food (1.51×), and Airbnb (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sylt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.