Rascasse Audience Intelligence

Wadden Sea Audience in Germany

A data profile of the people who buy, follow and care about Wadden Sea in Germany — modelled from more than twelve digital signal sources. Wadden Sea has an estimated audience of 389,099 people in Germany.

#137among Region in Germany#1290among POI in Germany#1132in Travel & Leisure

The average Wadden Sea fan in Germany is 43.7 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen.

Top brand affinities include IHF World Women's Handball Championship, GOSCH Sylt, Tagesschau, with strongest over-indexing on IHF World Women's Handball Championship (19.4× the country average).

Demographically, the Wadden Sea audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wadden Sea fan in Germany is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for IHF World Women's Handball Championship.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wadden Sea profile in Germany.

Audience size
389K
in Germany
Gender
63.3%♀
36.7% male
Age
43.7
average years
Country rank
#14317
POI in Germany
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wadden Sea fans

63.3% are female, 36.7% are male, average age 43.7.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Wadden Sea audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age43.7
Estimated audience size389,099
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Wadden Sea audience in Germany
Age bracketShare%
16-1912%
20-2912%
30-3920%
40-4931%
50+26%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Wadden Sea audience comes from Germany.

Worldwide audience distribution share by country for Wadden Sea
CountryShare
Germany42.3%
Netherlands35.5%
Denmark11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wadden Sea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wadden Sea fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~80K6.08×
02Niedersachsen~100K2.70×
03Bremen~5K1.57×
04Hamburg~10K1.35×
05Berlin~10K0.67×
06Nordrhein-Westfalen~60K0.66×
07Hessen~20K0.66×
08Mecklenburg-Vorpommern~4K0.57×
09Saarland~3K0.57×
10Bayern~30K0.56×
11Rheinland-Pfalz~10K0.55×
12Baden-Württemberg~30K0.54×
13Brandenburg~6K0.53×
14Thüringen~5K0.53×
15Sachsen~9K0.49×
16Sachsen-Anhalt~5K0.47×
Fig. 06

Affinity by region

Affinity by region — Wadden Sea, Germany
0.47×1.00×6.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wadden Sea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wadden Sea audience
#·InterestCategoryAffinity×
01GOSCH SyltFood & Beverages51.41×
02MT MelsungenSports20.00×
03IHF World Women's Handball ChampionshipSports19.40×
04SyltTravel & Leisure12.10×
05NordseeFood & Beverages8.64×
06Wolfgang PetryMusic & Radio7.25×
07Ligue 1Sports6.97×
08Michael Patrick KellyMusic & Radio5.55×
09Ina MüllerMovies & TV5.01×
10GMX MailInternet & Social Media4.86×
11Udo LindenbergMusic & Radio4.54×
12HugendubelShopping4.02×
13Garden centreHome & Garden3.95×
14TagesschauMovies & TV3.26×
15Ski resortTravel & Leisure3.25×
16FocusNews3.24×
17Roland KaiserMusic & Radio3.10×
18LivemusicMusic & Radio2.97×
19Müller (company)Food & Beverages2.58×
20Netto Marken-DiscountShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wadden Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wadden Sea audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.93×
Community OrientationOPEN2.12×
Risk AppetiteTHRILL2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wadden Sea audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.66×
Price SensitivityPREMIUM0.70×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wadden Sea have in Germany?

Wadden Sea has an estimated audience of 389,099 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.

02

What is the gender split and age of Wadden Sea fans?

63.3% of Wadden Sea fans are female, 36.7% are male, with an average age of 43.7 years.

03

Which brands do Wadden Sea fans like most?

Wadden Sea fans show strongest brand affinity for IHF World Women's Handball Championship (19.4×), GOSCH Sylt (51.41×), and Tagesschau (3.26×) over the country average.

04

Where do Wadden Sea fans live in Germany?

Wadden Sea fans in Germany are most concentrated in Niedersachsen (reach ~100K), Schleswig-Holstein (reach ~80K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wadden Sea fans also like?

Beyond Wadden Sea itself, the audience over-indexes on GOSCH Sylt (51.41×), Tagesschau (3.26×), Nordsee (8.64×), and Sylt (12.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Wadden Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wadden Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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