Wadden Sea Audience in Germany
Wadden Sea has an estimated audience of 389,099 people in Germany. 63.3% are female, 36.7% are male, average age 43.7. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Goes, Calf raises, Private Jets, Home Office, Artistic inspiration.
The average Wadden Sea fan in Germany is 43.7 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Goes, Calf raises, Private Jets, with strongest over-indexing on Goes (2.39× the country average). Demographically, the Wadden Sea audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Wadden Sea fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 43.7 |
| Estimated audience size | 389,099 |
Audience persona
The typical Wadden Sea fan in Germany is more female, around 43.7 years old, with strong Pet Ownership tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 75,996 | 2.01× |
| Nordrhein-Westfalen | 71,903 | 0.84× |
| Bayern | 43,257 | 0.69× |
| Schleswig-Holstein | 36,707 | 2.63× |
| Baden-Württemberg | 35,095 | 0.66× |
| Hessen | 24,130 | 0.81× |
| Hamburg | 14,836 | 1.69× |
| Berlin | 14,729 | 0.85× |
| Rheinland-Pfalz | 12,469 | 0.64× |
| Sachsen | 10,944 | 0.57× |
| Brandenburg | 7,087 | 0.59× |
| Bremen | 6,365 | 1.91× |
| Thüringen | 5,429 | 0.55× |
| Mecklenburg-Vorpommern | 4,475 | 0.6× |
| Sachsen-Anhalt | 4,448 | 0.44× |
| Saarland | 2,448 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.39× | Travel & Leisure |
| Calf raises | 15.45× | Sports |
| Private Jets | 9.2× | Cars & Mobility |
| Home Office | 1.56× | Business & Career |
| Artistic inspiration | 1.57× | Arts & Culture |
| Nurse education | 3.14× | Kids & Family |
| Militarism | 20× | Politics & Society |
| Hückelhoven | 8.9× | Travel & Leisure |
| Jack White | 2.01× | Movies & TV |
| Time (magazine) | 2.05× | News |
| Zamalek SC | 6.07× | Sports |
| Product design | 1.6× | Business & Career |
| Esra Erol | 4.95× | Movies & TV |
| New Era (Namibia) | 3.48× | News |
| Samanyolu Haber | 3.37× | Movies & TV |
| Ho, Ghana | 3.35× | Travel & Leisure |
| Hana, Hawaii | 8.18× | Travel & Leisure |
| Stucco | 1.84× | Home & Garden |
| Alaska | 2.25× | Travel & Leisure |
| Corona (band) | 1.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.02 |
| Quality Awareness | PREMIUM | 1.91 |
| Travelling | THRILL | 1.79 |
| Community Orientation | OPEN | 1.5 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.3% |
| Netherlands | 35.5% |
| Denmark | 11.9% |
See Wadden Sea audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Wadden Sea have in Germany?
Wadden Sea has an estimated audience of 389,099 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Wadden Sea fans?
63.3% of Wadden Sea fans are female, 36.7% are male, with an average age of 43.7 years.
Which brands do Wadden Sea fans like most?
Wadden Sea fans show strongest brand affinity for Goes (2.39×), Calf raises (15.45×), and Private Jets (9.2×) over the country average.
Where do Wadden Sea fans live in Germany?
Wadden Sea fans in Germany are most concentrated in Niedersachsen (reach 75,996), Nordrhein-Westfalen (reach 71,903), and Bayern (reach 43,257). These three regions account for the largest share of the active audience.
What other brands do Wadden Sea fans also like?
Beyond Wadden Sea itself, the audience over-indexes on Calf raises (15.45×), Private Jets (9.2×), Home Office (1.56×), and Artistic inspiration (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wadden Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.