Turkish Riviera Audience in Germany
Turkish Riviera has an estimated audience of 551,767 people in Germany. 57.9% are female, 42.1% are male, average age 41.9. Top brand affinities: Bodrum, Trabzonspor, Beşiktaş J.K., Fenerbahçe S.K., Süper Lig.
Top brand affinities include Bodrum, Trabzonspor, Beşiktaş J.K., with strongest over-indexing on Bodrum (29.35× the country average). Demographically, the Turkish Riviera audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Turkish Riviera fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.9 |
| Estimated audience size | 551,767 |
Audience persona
The typical Turkish Riviera fan in Germany is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bodrum.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bodrum | 29.35× | Travel & Leisure |
| Trabzonspor | 18.76× | Sports |
| Beşiktaş J.K. | 12.82× | Sports |
| Fenerbahçe S.K. | 13.1× | Sports |
| Süper Lig | 14.75× | Sports |
| Paros | 50.33× | Travel & Leisure |
| Satire | 7.49× | Literature |
| Mavi Jeans | 22.58× | Fashion & Accessoires |
| Western Union | 6.14× | Business & Career |
| Greece | 6.33× | Travel & Leisure |
| Crete | 12.36× | Travel & Leisure |
| HolidayCheck | 5.56× | Travel & Leisure |
| Turkish Airlines | 7.53× | Travel & Leisure |
| German television comedy | 7.48× | Movies & TV |
| Real property | 5.95× | Home & Garden |
| Secret Escapes | 7.38× | Travel & Leisure |
| TRT Haber | 14.26× | Movies & TV |
| SunExpress | 6.1× | Travel & Leisure |
| Trivago | 4.92× | Travel & Leisure |
| Country rap | 7.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.84 |
| Sports Activity | POWER | 1.78 |
| Price Sensitivity | PREMIUM | 1.55 |
| Travelling | THRILL | 1.42 |
| Indulgence | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 25.6% |
| Germany | 12.4% |
| United Kingdom | 11.7% |
See Turkish Riviera audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.