Rascasse Audience Intelligence

Turkish Riviera Audience in Germany

A data profile of the people who buy, follow and care about Turkish Riviera in Germany — modelled from more than twelve digital signal sources. Turkish Riviera has an estimated audience of 551,767 people in Germany.

#104among Region in Germany#906among POI in Germany#842in Travel & Leisure

The average Turkish Riviera fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bodrum, Trabzonspor, Fenerbahçe S.K., with strongest over-indexing on Bodrum (29.96× the country average).

Demographically, the Turkish Riviera audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Turkish Riviera fan in Germany is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Bodrum.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkish Riviera profile in Germany.

Audience size
552K
in Germany
Gender
57.9%♀
42.1% male
Age
41.9
average years
Country rank
#10851
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkish Riviera fans

57.9% are female, 42.1% are male, average age 41.9.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Turkish Riviera audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age41.9
Estimated audience size551,767
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Turkish Riviera audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4927%
50+21%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Turkish Riviera audience comes from Germany.

Worldwide audience distribution share by country for Turkish Riviera
CountryShare
Turkey25.6%
Germany12.4%
United Kingdom11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkish Riviera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Turkish Riviera fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.38×
02Bremen~5K1.12×
03Hessen~40K1.06×
04Sachsen-Anhalt~20K1.06×
05Bayern~90K1.03×
06Hamburg~10K1.03×
07Saarland~7K1.01×
08Thüringen~10K0.99×
09Mecklenburg-Vorpommern~10K0.98×
10Brandenburg~20K0.96×
11Rheinland-Pfalz~30K0.94×
12Schleswig-Holstein~20K0.94×
13Sachsen~30K0.93×
14Baden-Württemberg~70K0.89×
15Niedersachsen~50K0.88×
16Nordrhein-Westfalen~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Turkish Riviera, Germany
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkish Riviera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkish Riviera audience
#·InterestCategoryAffinity×
01ParosTravel & Leisure39.30×
02BodrumTravel & Leisure29.96×
03HürriyetNews15.98×
04Gran CanariaTravel & Leisure15.89×
05TRT HaberMovies & TV15.44×
06CreteTravel & Leisure14.02×
07MykonosTravel & Leisure13.45×
08FuerteventuraTravel & Leisure13.44×
09TrabzonsporSports12.72×
10AlanyaTravel & Leisure11.58×
11Süper LigSports10.00×
12Fenerbahçe S.K.Sports9.20×
13Beşiktaş J.K.Sports8.81×
14Turkish AirlinesTravel & Leisure8.77×
15Sonnenklar.TVTravel & Leisure6.58×
16SunExpressTravel & Leisure6.57×
17HolidayCheckTravel & Leisure5.66×
18TUITravel & Leisure5.54×
19TrivagoTravel & Leisure5.14×
20FamilyKids & Family2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkish Riviera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkish Riviera audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.98×
TravellingTHRILL1.67×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkish Riviera audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Social Media UsageJOY0.92×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turkish Riviera have in Germany?

Turkish Riviera has an estimated audience of 551,767 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Turkish Riviera fans?

57.9% of Turkish Riviera fans are female, 42.1% are male, with an average age of 41.9 years.

03

Which brands do Turkish Riviera fans like most?

Turkish Riviera fans show strongest brand affinity for Bodrum (29.96×), Trabzonspor (12.72×), and Fenerbahçe S.K. (9.2×) over the country average.

04

Where do Turkish Riviera fans live in Germany?

Turkish Riviera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Turkish Riviera fans also like?

Beyond Turkish Riviera itself, the audience over-indexes on Trabzonspor (12.72×), Fenerbahçe S.K. (9.2×), Süper Lig (10×), and Hürriyet (15.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Turkish Riviera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Turkish Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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