Turkish Riviera Audience in Germany
Turkish Riviera has an estimated audience of 551,767 people in Germany. 57.9% are female, 42.1% are male, average age 41.9. Top brand affinities: Electrolyte, Therme Erding, Rossmann, Progressive rock, Goes.
Top brand affinities include Electrolyte, Therme Erding, Rossmann, with strongest over-indexing on Electrolyte (29.35× the country average). Demographically, the Turkish Riviera audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Turkish Riviera fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.9 |
| Estimated audience size | 551,767 |
Audience persona
The typical Turkish Riviera fan in Germany is more female, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Electrolyte.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electrolyte | 29.35× | Health |
| Therme Erding | 13.1× | Travel & Leisure |
| Rossmann | 2.03× | Shopping |
| Progressive rock | 3.05× | Music & Radio |
| Goes | 1.51× | Travel & Leisure |
| Stradivarius | 1.9× | Shopping |
| Faculty of Medicine, Chulalongkorn University | 14.26× | Business & Career |
| Jack White | 1.73× | Movies & TV |
| Natural rubber | 2.01× | Cars & Mobility |
| Esra Erol | 4.88× | Movies & TV |
| Corfu (regional unit) | 2.71× | Travel & Leisure |
| Orson Welles | 5.56× | Movies & TV |
| Emigrate (band) | 7.19× | Music & Radio |
| Erdek | 18.76× | Travel & Leisure |
| Nationality | 2.1× | Politics & Society |
| Nurse education | 1.74× | Kids & Family |
| Erdemli | 12.82× | Travel & Leisure |
| Home Delivery | 1.86× | Food & Beverages |
| Werder (Havel) | 4.26× | Travel & Leisure |
| Baiersbronn | 4.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.84 |
| Sports Activity | POWER | 1.78 |
| Price Sensitivity | PREMIUM | 1.55 |
| Travelling | THRILL | 1.42 |
| Indulgence | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 25.6% |
| Germany | 12.4% |
| United Kingdom | 11.7% |
See Turkish Riviera audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish Riviera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.