La Palma Audience in Germany
A data profile of the people who buy, follow and care about La Palma in Germany — modelled from more than twelve digital signal sources. La Palma has an estimated audience of 299,253 people in Germany.
The average La Palma fan in Germany is 46.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gran Canaria, Fuerteventura, Mykonos, with strongest over-indexing on Gran Canaria (33.16× the country average).
Demographically, the La Palma audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical La Palma fan in Germany is more female, around 46.4 years old, with strong Travelling tendencies and a notable affinity for Gran Canaria.
At a glance
The key figures that characterise the La Palma profile in Germany.
Search interest · 12-month trend
Demographics of La Palma fans
58.2% are female, 41.8% are male, average age 46.4.
Gender split
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 46.4 |
| Estimated audience size | 299,253 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 33% |
Worldwide distribution
of the worldwide La Palma audience comes from Germany.
| Country | Share |
|---|---|
| Spain | 27.8% |
| Germany | 13.0% |
| United States | 7.5% |
Geography
Where the La Palma audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.30× | |
| 02 | Schleswig-Holstein | ~10K | 1.12× | |
| 03 | Nordrhein-Westfalen | ~70K | 1.11× | |
| 04 | Rheinland-Pfalz | ~20K | 1.11× | |
| 05 | Baden-Württemberg | ~40K | 1.09× | |
| 06 | Niedersachsen | ~30K | 1.06× | |
| 07 | Bayern | ~50K | 1.04× | |
| 08 | Hamburg | ~7K | 1.04× | |
| 09 | Brandenburg | ~9K | 1.00× | |
| 10 | Sachsen | ~10K | 0.94× | |
| 11 | Berlin | ~10K | 0.92× | |
| 12 | Saarland | ~3K | 0.92× | |
| 13 | Bremen | ~2K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.88× | |
| 15 | Thüringen | ~7K | 0.86× | |
| 16 | Sachsen-Anhalt | ~6K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the La Palma audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gran Canaria | Travel & Leisure | 33.16× | ||
| 02 | Fuerteventura | Travel & Leisure | 33.11× | ||
| 03 | EDreams | Travel & Leisure | 29.31× | ||
| 04 | Mykonos | Travel & Leisure | 26.62× | ||
| 05 | Zakynthos | Travel & Leisure | 25.42× | ||
| 06 | Malta | Travel & Leisure | 23.71× | ||
| 07 | There Will Be Blood | Movies & TV | 20.00× | ||
| 08 | Crete | Travel & Leisure | 17.12× | ||
| 09 | Gated community | Home & Garden | 12.61× | ||
| 10 | Neil Armstrong | Politics & Society | 11.68× | ||
| 11 | MSC Cruises | Travel & Leisure | 8.82× | ||
| 12 | TUI | Travel & Leisure | 8.44× | ||
| 13 | Sonnenklar.TV | Travel & Leisure | 8.26× | ||
| 14 | Alltours | Travel & Leisure | 7.84× | ||
| 15 | SunExpress | Travel & Leisure | 5.74× | ||
| 16 | Greece | Travel & Leisure | 4.95× | ||
| 17 | Nature | Home & Garden | 3.28× | ||
| 18 | Vacations | Travel & Leisure | 3.24× | ||
| 19 | Family | Kids & Family | 2.72× | ||
| 20 | Germany | Travel & Leisure | 1.58× |
Personality of the La Palma audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.90× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Spirituality | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Frequently asked questions
How many fans does La Palma have in Germany?
La Palma has an estimated audience of 299,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of La Palma fans?
58.2% of La Palma fans are female, 41.8% are male, with an average age of 46.4 years.
Which brands do La Palma fans like most?
La Palma fans show strongest brand affinity for Gran Canaria (33.16×), Fuerteventura (33.11×), and Mykonos (26.62×) over the country average.
Where do La Palma fans live in Germany?
La Palma fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do La Palma fans also like?
Beyond La Palma itself, the audience over-indexes on Fuerteventura (33.11×), Mykonos (26.62×), TUI (8.44×), and Malta (23.71×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See La Palma audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Palma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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