EDreams Audience in Germany
EDreams has an estimated audience of 359,919 people in Germany. 43.9% are female, 56.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: There Will Be Blood, Vueling, Demi Moore, Adriana Lima, Momondo.
The average EDreams fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include There Will Be Blood, Vueling, Demi Moore, with strongest over-indexing on There Will Be Blood (183.53× the country average). Demographically, the EDreams audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of EDreams fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 39.8 |
| Estimated audience size | 359,919 |
Audience persona
The typical EDreams fan in Germany is more male, around 39.8 years old, with strong Travelling tendencies and a notable affinity for There Will Be Blood.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,901 | 1.38× |
| Bayern | 69,669 | 1.2× |
| Baden-Württemberg | 67,055 | 1.37× |
| Hessen | 44,762 | 1.63× |
| Niedersachsen | 27,616 | 0.79× |
| Berlin | 26,549 | 1.65× |
| Rheinland-Pfalz | 18,770 | 1.04× |
| Hamburg | 14,840 | 1.82× |
| Schleswig-Holstein | 11,882 | 0.92× |
| Sachsen | 10,112 | 0.57× |
| Brandenburg | 6,620 | 0.59× |
| Thüringen | 3,806 | 0.41× |
| Bremen | 3,606 | 1.17× |
| Saarland | 3,262 | 0.74× |
| Mecklenburg-Vorpommern | 3,046 | 0.44× |
| Sachsen-Anhalt | 2,400 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| There Will Be Blood | 183.53× | Movies & TV |
| Vueling | 70.28× | Travel & Leisure |
| Demi Moore | 42.41× | Movies & TV |
| Adriana Lima | 48.2× | Fashion & Accessoires |
| Momondo | 43.04× | Travel & Leisure |
| Motel One | 45.58× | Travel & Leisure |
| Financial Accounting Standards Board | 254.52× | Politics & Society |
| Ryanair | 11.03× | Travel & Leisure |
| Alitalia | 180.75× | Travel & Leisure |
| Efrat | 602.38× | Travel & Leisure |
| Tagesschau | 7.56× | Movies & TV |
| Aer Lingus | 51.13× | Travel & Leisure |
| Financial District, Manhattan | 197.61× | Travel & Leisure |
| Irina Shayk | 48.2× | Fashion & Accessoires |
| Voyage Privé | 51.91× | Travel & Leisure |
| Sberbank of Russia | 145.54× | Business & Career |
| The War Game | 621.7× | Movies & TV |
| Rote Rosen (TV series) | 28.03× | Movies & TV |
| Corona (band) | 20× | Music & Radio |
| Amona, Mateh Binyamin | 620.26× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.61 |
| Sustainability | BALANCE | 1.97 |
| Convenience Orientation | PREMIUM | 1.79 |
| Urban Lifestyle | OPEN | 1.59 |
| Extroversion | THRILL | 1.48 |
| Tradition | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 25.2% |
| Italy | 23.1% |
| Portugal | 8.2% |
See EDreams audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does EDreams have in Germany?
EDreams has an estimated audience of 359,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EDreams fans?
43.9% of EDreams fans are female, 56.1% are male, with an average age of 39.8 years.
Which brands do EDreams fans like most?
EDreams fans show strongest brand affinity for There Will Be Blood (183.53×), Vueling (70.28×), and Demi Moore (42.41×) over the country average.
Where do EDreams fans live in Germany?
EDreams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,901), Bayern (reach 69,669), and Baden-Württemberg (reach 67,055). These three regions account for the largest share of the active audience.
What other brands do EDreams fans also like?
Beyond EDreams itself, the audience over-indexes on Vueling (70.28×), Demi Moore (42.41×), Adriana Lima (48.2×), and Momondo (43.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EDreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.