EDreams Audience in Germany
A data profile of the people who buy, follow and care about EDreams in Germany — modelled from more than twelve digital signal sources. EDreams has an estimated audience of 374,085 people in Germany.
The average EDreams fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include There Will Be Blood, The War Game, Vueling, with strongest over-indexing on There Will Be Blood (183.53× the country average).
Demographically, the EDreams audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical EDreams fan in Germany is more male, around 39.8 years old, with strong Travelling tendencies and a notable affinity for There Will Be Blood.
At a glance
The key figures that characterise the EDreams profile in Germany.
Search interest · 12-month trend
Audience demographics of EDreams
43.9% are female, 56.1% are male, average age 39.8.
Gender split
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 39.8 |
| Estimated audience size | 374,085 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 26% |
Geography
Where the EDreams audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.74× | |
| 02 | Hessen | ~40K | 1.62× | |
| 03 | Berlin | ~30K | 1.58× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.37× | |
| 05 | Baden-Württemberg | ~60K | 1.31× | |
| 06 | Bremen | ~4K | 1.21× | |
| 07 | Bayern | ~70K | 1.19× | |
| 08 | Rheinland-Pfalz | ~20K | 1.06× | |
| 09 | Schleswig-Holstein | ~10K | 0.89× | |
| 10 | Saarland | ~4K | 0.81× | |
| 11 | Niedersachsen | ~30K | 0.79× | |
| 12 | Brandenburg | ~7K | 0.63× | |
| 13 | Sachsen | ~10K | 0.57× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.51× | |
| 15 | Thüringen | ~5K | 0.49× | |
| 16 | Sachsen-Anhalt | ~4K | 0.45× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the EDreams audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The War Game | Movies & TV | 621.70× | ||
| 02 | Amona, Mateh Binyamin | Travel & Leisure | 620.26× | ||
| 03 | Efrat | Travel & Leisure | 602.38× | ||
| 04 | Financial Accounting Standards Board | Politics & Society | 254.52× | ||
| 05 | Financial District, Manhattan | Travel & Leisure | 197.61× | ||
| 06 | There Will Be Blood | Movies & TV | 183.53× | ||
| 07 | Alitalia | Travel & Leisure | 180.75× | ||
| 08 | Sberbank of Russia | Business & Career | 145.54× | ||
| 09 | Vueling | Travel & Leisure | 70.28× | ||
| 10 | Voyage Privé | Travel & Leisure | 51.91× | ||
| 11 | Aer Lingus | Travel & Leisure | 51.13× | ||
| 12 | Adriana Lima | Fashion & Accessoires | 48.20× | ||
| 13 | Irina Shayk | Fashion & Accessoires | 48.20× | ||
| 14 | Motel One | Travel & Leisure | 45.58× | ||
| 15 | Momondo | Travel & Leisure | 43.04× | ||
| 16 | Demi Moore | Movies & TV | 42.41× | ||
| 17 | Bob Ross | Movies & TV | 29.66× | ||
| 18 | Rote Rosen (TV series) | Movies & TV | 28.03× | ||
| 19 | Ryanair | Travel & Leisure | 11.03× | ||
| 20 | Tagesschau | Movies & TV | 7.56× |
Personality of the EDreams audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 6.09× | |
| Patriotism | CONSERVATISM | 3.02× | |
| Indulgence | JOY | 2.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.25× | |
| Pet Ownership | JOY | 1.29× | |
| Risk Appetite | THRILL | 1.32× |
Frequently asked questions
How many fans does EDreams have in Germany?
EDreams has an estimated audience of 374,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EDreams fans?
43.9% of EDreams fans are female, 56.1% are male, with an average age of 39.8 years.
Which brands do EDreams fans like most?
EDreams fans show strongest brand affinity for There Will Be Blood (183.53×), The War Game (621.7×), and Vueling (70.28×) over the country average.
Where do EDreams fans live in Germany?
EDreams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do EDreams fans also like?
Beyond EDreams itself, the audience over-indexes on The War Game (621.7×), Vueling (70.28×), Demi Moore (42.41×), and Adriana Lima (48.2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See EDreams audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for EDreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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