Rascasse Audience Intelligence

Irina Shayk Audience in Germany

A data profile of the people who buy, follow and care about Irina Shayk in Germany — modelled from more than twelve digital signal sources. Irina Shayk has an estimated audience of 413,574 people in Germany.

#52among Fashion model in Germany#2704among Person in Germany#649in Fashion & Accessoires

The average Irina Shayk fan in Germany is 27.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adriana Lima, Claudia Schiffer, Cindy Crawford, with strongest over-indexing on Adriana Lima (31.57× the country average).

Demographically, the Irina Shayk audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Irina Shayk fan in Germany is more male, around 27.4 years old, with strong Sustainability tendencies and a notable affinity for Adriana Lima.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irina Shayk profile in Germany.

Audience size
414K
in Germany
Gender
40.3%♀
59.7% male
Age
27.4
average years
Country rank
#13639
Person in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irina Shayk fans

40.3% are female, 59.7% are male, average age 27.4.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Irina Shayk audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age27.4
Estimated audience size413,574
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Irina Shayk audience in Germany
Age bracketShare%
16-1955%
20-2921%
30-3912%
40-496%
50+5%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Irina Shayk audience comes from Germany.

Worldwide audience distribution share by country for Irina Shayk
CountryShare
Italy19.3%
United States12.6%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irina Shayk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Irina Shayk fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.36×
02Bayern~90K1.31×
03Berlin~20K1.29×
04Hamburg~10K1.25×
05Baden-Württemberg~70K1.24×
06Nordrhein-Westfalen~100K1.20×
07Bremen~4K1.08×
08Rheinland-Pfalz~20K1.04×
09Niedersachsen~40K0.94×
10Saarland~5K0.93×
11Schleswig-Holstein~10K0.88×
12Thüringen~8K0.75×
13Sachsen~20K0.74×
14Brandenburg~10K0.73×
15Mecklenburg-Vorpommern~5K0.66×
16Sachsen-Anhalt~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Irina Shayk, Germany
0.65×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irina Shayk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irina Shayk audience
#·InterestCategoryAffinity×
01Rachel ZoeFashion & Accessoires51.90×
02Adriana LimaFashion & Accessoires31.57×
03Cindy CrawfordFashion & Accessoires29.01×
04Claudia SchifferFashion & Accessoires28.42×
05Sports Illustrated Swimsuit IssueSports24.10×
06Carla BruniFashion & Accessoires15.12×
07NightwearFashion & Accessoires13.39×
08Kate MossFashion & Accessoires12.82×
09Diane KrugerMovies & TV12.38×
10Brooke ShieldsMovies & TV12.15×
11Sustainable clothingFashion & Accessoires11.22×
12Heike MakatschMovies & TV10.34×
13Bradley CooperMovies & TV10.31×
14Vincent KompanySports9.95×
15ZendayaMovies & TV7.70×
16Harry KaneSports5.63×
17Paris Saint-GermainSports5.38×
18F.C. Hansa RostockSports4.81×
19Galatasaray S.K.Sports3.09×
20FIFA World CupSports2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irina Shayk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irina Shayk audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.45×
Design AffinityPREMIUM2.44×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irina Shayk audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.01×
DIY MentalityTHRILL1.02×
PatriotismCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irina Shayk have in Germany?

Irina Shayk has an estimated audience of 413,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Irina Shayk fans?

40.3% of Irina Shayk fans are female, 59.7% are male, with an average age of 27.4 years.

03

Which brands do Irina Shayk fans like most?

Irina Shayk fans show strongest brand affinity for Adriana Lima (31.57×), Claudia Schiffer (28.42×), and Cindy Crawford (29.01×) over the country average.

04

Where do Irina Shayk fans live in Germany?

Irina Shayk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Irina Shayk fans also like?

Beyond Irina Shayk itself, the audience over-indexes on Claudia Schiffer (28.42×), Cindy Crawford (29.01×), Sustainable clothing (11.22×), and Nightwear (13.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Irina Shayk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Irina Shayk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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