Irina Shayk Audience in Germany
Irina Shayk has an estimated audience of 427,852 people in Germany. 40.3% are female, 59.7% are male, average age 27.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Claudia Schiffer, Adriana Lima, Cindy Crawford, Sustainable clothing, Euphoria.
The average Irina Shayk fan in Germany is 27.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Claudia Schiffer, Adriana Lima, Cindy Crawford, with strongest over-indexing on Claudia Schiffer (28.42× the country average). Demographically, the Irina Shayk audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Irina Shayk fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 27.4 |
| Estimated audience size | 427,852 |
Audience persona
The typical Irina Shayk fan in Germany is more male, around 27.4 years old, with strong Sustainability tendencies and a notable affinity for Claudia Schiffer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,651 | 1.25× |
| Bayern | 92,258 | 1.34× |
| Baden-Württemberg | 73,203 | 1.25× |
| Hessen | 45,577 | 1.4× |
| Niedersachsen | 39,672 | 0.95× |
| Berlin | 25,966 | 1.36× |
| Rheinland-Pfalz | 22,645 | 1.06× |
| Sachsen | 14,779 | 0.7× |
| Schleswig-Holstein | 13,199 | 0.86× |
| Hamburg | 12,497 | 1.29× |
| Brandenburg | 9,141 | 0.69× |
| Thüringen | 7,836 | 0.72× |
| Sachsen-Anhalt | 6,427 | 0.58× |
| Mecklenburg-Vorpommern | 4,949 | 0.61× |
| Saarland | 4,532 | 0.86× |
| Bremen | 3,954 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Claudia Schiffer | 28.42× | Fashion & Accessoires |
| Adriana Lima | 31.57× | Fashion & Accessoires |
| Cindy Crawford | 29.01× | Fashion & Accessoires |
| Sustainable clothing | 11.22× | Fashion & Accessoires |
| Euphoria | 4.59× | Movies & TV |
| Nightwear | 13.39× | Fashion & Accessoires |
| Adriana Lima | 17.01× | Fashion & Accessoires |
| Vincent Kompany | 9.95× | Sports |
| Diane Kruger | 12.38× | Movies & TV |
| Borussia Dortmund | 2× | Sports |
| Bradley Cooper | 10.31× | Movies & TV |
| Carla Bruni | 15.12× | Fashion & Accessoires |
| Kate Moss | 12.82× | Fashion & Accessoires |
| Rachel Zoe | 51.9× | Fashion & Accessoires |
| Heike Makatsch | 10.34× | Movies & TV |
| Harry Kane | 5.63× | Sports |
| Sofía Vergara | 9.98× | Movies & TV |
| Brooke Shields | 12.15× | Movies & TV |
| Galatasaray S.K. | 3.09× | Sports |
| F.C. Hansa Rostock | 4.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.23 |
| Design Affinity | PREMIUM | 1.9 |
| Early Adopter Mentality | POWER | 1.75 |
| Quality Awareness | PREMIUM | 1.51 |
| Luxury Orientation | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.8% |
| United States | 13.6% |
| India | 6.7% |
See Irina Shayk audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Irina Shayk have in Germany?
Irina Shayk has an estimated audience of 427,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Irina Shayk fans?
40.3% of Irina Shayk fans are female, 59.7% are male, with an average age of 27.4 years.
Which brands do Irina Shayk fans like most?
Irina Shayk fans show strongest brand affinity for Claudia Schiffer (28.42×), Adriana Lima (31.57×), and Cindy Crawford (29.01×) over the country average.
Where do Irina Shayk fans live in Germany?
Irina Shayk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,651), Bayern (reach 92,258), and Baden-Württemberg (reach 73,203). These three regions account for the largest share of the active audience.
What other brands do Irina Shayk fans also like?
Beyond Irina Shayk itself, the audience over-indexes on Adriana Lima (31.57×), Cindy Crawford (29.01×), Sustainable clothing (11.22×), and Euphoria (4.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Irina Shayk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.