Kos Audience in Germany
A data profile of the people who buy, follow and care about Kos in Germany — modelled from more than twelve digital signal sources. Kos has an estimated audience of 299,499 people in Germany.
The average Kos fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TUI, Gran Canaria, Mykonos, with strongest over-indexing on TUI (11.11× the country average).
Demographically, the Kos audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kos fan in Germany is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for TUI.
At a glance
The key figures that characterise the Kos profile in Germany.
Search interest · 12-month trend
Demographics of Kos fans
62.9% are female, 37.1% are male, average age 45.1.
Gender split
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 45.1 |
| Estimated audience size | 299,499 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide Kos audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 13.1% |
| United Kingdom | 7.6% |
| Italy | 7.6% |
Geography
Where the Kos audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~30K | 1.15× | |
| 02 | Bayern | ~50K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~70K | 1.10× | |
| 04 | Sachsen | ~20K | 1.10× | |
| 05 | Hessen | ~20K | 1.08× | |
| 06 | Schleswig-Holstein | ~10K | 1.03× | |
| 07 | Hamburg | ~7K | 1.03× | |
| 08 | Baden-Württemberg | ~40K | 1.02× | |
| 09 | Rheinland-Pfalz | ~20K | 1.02× | |
| 10 | Thüringen | ~8K | 1.01× | |
| 11 | Berlin | ~10K | 1.00× | |
| 12 | Brandenburg | ~9K | 0.96× | |
| 13 | Sachsen-Anhalt | ~7K | 0.91× | |
| 14 | Saarland | ~3K | 0.90× | |
| 15 | Bremen | ~2K | 0.84× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kos audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zakynthos | Travel & Leisure | 38.31× | ||
| 02 | Mykonos | Travel & Leisure | 29.04× | ||
| 03 | Gran Canaria | Travel & Leisure | 28.42× | ||
| 04 | Fuerteventura | Travel & Leisure | 27.03× | ||
| 05 | Crete | Travel & Leisure | 23.06× | ||
| 06 | Malta | Travel & Leisure | 20.60× | ||
| 07 | Neil Armstrong | Politics & Society | 11.39× | ||
| 08 | TUI | Travel & Leisure | 11.11× | ||
| 09 | Thessaloniki | Travel & Leisure | 10.00× | ||
| 10 | Sonnenklar.TV | Travel & Leisure | 9.23× | ||
| 11 | Greece | Travel & Leisure | 8.04× | ||
| 12 | Alltours | Travel & Leisure | 7.98× | ||
| 13 | SunExpress | Travel & Leisure | 5.57× | ||
| 14 | Secret Escapes | Travel & Leisure | 5.42× | ||
| 15 | HolidayCheck | Travel & Leisure | 4.44× | ||
| 16 | TripAdvisor | Travel & Leisure | 3.65× | ||
| 17 | Vacations | Travel & Leisure | 3.04× | ||
| 18 | Nature | Home & Garden | 2.91× | ||
| 19 | Family | Kids & Family | 2.87× | ||
| 20 | Germany | Travel & Leisure | 1.67× |
Personality of the Kos audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.69× | |
| Travelling | THRILL | 1.92× | |
| Design Affinity | PREMIUM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.93× |
Frequently asked questions
How many fans does Kos have in Germany?
Kos has an estimated audience of 299,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kos fans?
62.9% of Kos fans are female, 37.1% are male, with an average age of 45.1 years.
Which brands do Kos fans like most?
Kos fans show strongest brand affinity for TUI (11.11×), Gran Canaria (28.42×), and Mykonos (29.04×) over the country average.
Where do Kos fans live in Germany?
Kos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Kos fans also like?
Beyond Kos itself, the audience over-indexes on Gran Canaria (28.42×), Mykonos (29.04×), Crete (23.06×), and Fuerteventura (27.03×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Kos audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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