A data profile of the people who buy, follow and care about Gran Canaria in Spain — modelled from more than twelve digital signal sources. Gran Canaria has an estimated audience of 2,579,698 people in Spain.
The average Gran Canaria fan in Spain is 46.2 years old, more female, and lives primarily in Canary Islands.
The audience is concentrated in Canary Islands, Andalusia, Community of Madrid.
Top brand affinities include Tenerife, UD Las Palmas, Lanzarote, with strongest over-indexing on Tenerife (3.92× the country average).
Demographically, the Gran Canaria audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Travelling, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Gran Canaria fan in Spain is more female, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Tenerife.
The key figures that characterise the Gran Canaria profile in Spain.
58.4% are female, 41.6% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 46.2 |
| Estimated audience size | 2,579,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Gran Canaria audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 22.7% |
| United Kingdom | 10.7% |
| Germany | 8.9% |
Where the Gran Canaria audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~1.5M | 10.64× | |
| 02 | Basque Autonomous Country | ~50K | 0.55× | |
| 03 | Galicia | ~60K | 0.52× | |
| 04 | Andalusia | ~200K | 0.49× | |
| 05 | Balearic Islands | ~30K | 0.48× | |
| 06 | La Rioja | ~8K | 0.48× | |
| 07 | Community of Madrid | ~200K | 0.46× | |
| 08 | Navarre | ~10K | 0.46× | |
| 09 | Cantabria | ~10K | 0.44× | |
| 10 | Castile and León | ~50K | 0.43× | |
| 11 | Principality of Asturias | ~30K | 0.42× | |
| 12 | Aragon | ~30K | 0.40× | |
| 13 | Extremadura | ~20K | 0.39× | |
| 14 | Catalonia | ~200K | 0.37× | |
| 15 | Comunidad Valenciana | ~100K | 0.37× | |
| 16 | Castilla-La Mancha | ~40K | 0.36× | |
| 17 | Region of Murcia | ~30K | 0.32× |
The strongest cross-interests of the Gran Canaria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fuerteventura | Travel & Leisure | 5.29× | ||
| 02 | UD Las Palmas | Sports | 5.23× | ||
| 03 | Santa Cruz de Tenerife | Travel & Leisure | 5.21× | ||
| 04 | Las Palmas | Travel & Leisure | 5.04× | ||
| 05 | Lanzarote | Travel & Leisure | 5.03× | ||
| 06 | Maghreb | Travel & Leisure | 4.83× | ||
| 07 | La Palma | Travel & Leisure | 4.05× | ||
| 08 | Tenerife | Travel & Leisure | 3.92× | ||
| 09 | Volotea | Travel & Leisure | 2.88× | ||
| 10 | Segunda División | Sports | 2.17× | ||
| 11 | Logitravel | Travel & Leisure | 2.11× | ||
| 12 | Vueling | Travel & Leisure | 2.09× | ||
| 13 | Air Europa | Travel & Leisure | 1.95× | ||
| 14 | Jorge Javier Vázquez | Movies & TV | 1.90× | ||
| 15 | EDreams | Travel & Leisure | 1.68× | ||
| 16 | Island | Travel & Leisure | 1.67× | ||
| 17 | Ryanair | Travel & Leisure | 1.65× | ||
| 18 | Mapfre | Business & Career | 1.60× | ||
| 19 | Caixabank | Business & Career | 1.58× | ||
| 20 | IBEX 35 | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.18× | |
| Tradition | CONSERVATISM | 1.18× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Pet Ownership | JOY | 0.97× |
Gran Canaria has an estimated audience of 2,579,698 people in Spain, concentrated in Canary Islands and Andalusia.
58.4% of Gran Canaria fans are female, 41.6% are male, with an average age of 46.2 years.
Gran Canaria fans show strongest brand affinity for Tenerife (3.92×), UD Las Palmas (5.23×), and Lanzarote (5.03×) over the country average.
Gran Canaria fans in Spain are most concentrated in Canary Islands (reach ~1.5M), Andalusia (reach ~200K), and Community of Madrid (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Gran Canaria itself, the audience over-indexes on UD Las Palmas (5.23×), Lanzarote (5.03×), Santa Cruz de Tenerife (5.21×), and Fuerteventura (5.29×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gran Canaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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