Rascasse Audience Intelligence

Croatia Audience in Germany

A data profile of the people who buy, follow and care about Croatia in Germany — modelled from more than twelve digital signal sources. Croatia has an estimated audience of 3,874,494 people in Germany.

#22among Country in Germany#79among POI in Germany#124in Travel & Leisure

The average Croatia fan in Germany is 41.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Solar cell, Dalmatia, with strongest over-indexing on Tagesschau (1.64× the country average).

Demographically, the Croatia audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Croatia fan in Germany is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Croatia profile in Germany.

Audience size
3.9M
in Germany
Gender
52.3%♀
47.7% male
Age
41.3
average years
Country rank
#1537
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Croatia fans

52.3% are female, 47.7% are male, average age 41.3.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Croatia audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age41.3
Estimated audience size3,874,494
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Croatia audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Croatia audience comes from Germany.

Worldwide audience distribution share by country for Croatia
CountryShare
Italy12.6%
Germany10.5%
United States5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Croatia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Croatia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K1.49×
02Baden-Württemberg~600K1.20×
03Sachsen~200K1.15×
04Thüringen~100K1.11×
05Berlin~200K1.07×
06Hessen~300K1.04×
07Nordrhein-Westfalen~900K1.03×
08Brandenburg~100K1.03×
09Rheinland-Pfalz~200K1.01×
10Sachsen-Anhalt~100K0.95×
11Niedersachsen~400K0.94×
12Hamburg~80K0.91×
13Mecklenburg-Vorpommern~60K0.87×
14Schleswig-Holstein~100K0.84×
15Saarland~40K0.84×
16Bremen~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Croatia, Germany
0.81×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Croatia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Croatia audience
#·InterestCategoryAffinity×
01DuvetHome & Garden10.79×
02Zvezde GrandaMovies & TV10.74×
03Indoor soccerSports10.49×
04DalmatiaTravel & Leisure9.36×
05GNK Dinamo ZagrebSports8.43×
06Adriatic SeaTravel & Leisure7.41×
07MontenegroTravel & Leisure5.41×
08BlicNews4.80×
09Jutarnji listNews4.59×
10Solar cellHome & Garden4.39×
11TUITravel & Leisure2.33×
12Google MapsInternet & Social Media1.84×
13Efficient energy useTechnology & Electronics1.83×
14TattoosFashion & Accessoires1.71×
15DessertsFood & Beverages1.67×
16TagesschauMovies & TV1.64×
17CHECK24Business & Career1.63×
18EurowingsTravel & Leisure1.62×
19Müller (company)Food & Beverages1.55×
20House musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Croatia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Croatia audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.44×
TraditionCONSERVATISM1.40×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Croatia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
CreativityOPEN0.84×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Croatia have in Germany?

Croatia has an estimated audience of 3,874,494 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Croatia fans?

52.3% of Croatia fans are female, 47.7% are male, with an average age of 41.3 years.

03

Which brands do Croatia fans like most?

Croatia fans show strongest brand affinity for Tagesschau (1.64×), Solar cell (4.39×), and Dalmatia (9.36×) over the country average.

04

Where do Croatia fans live in Germany?

Croatia fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~900K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Croatia fans also like?

Beyond Croatia itself, the audience over-indexes on Solar cell (4.39×), Dalmatia (9.36×), Google Maps (1.84×), and Indoor soccer (10.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Croatia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Croatia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →