Croatia Audience in Germany
Croatia has an estimated audience of 3,874,494 people in Germany. 52.3% are female, 47.7% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, GNK Dinamo Zagreb, Allgäu, Indoor soccer, Western Union.
The average Croatia fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, GNK Dinamo Zagreb, Allgäu, with strongest over-indexing on Tagesschau (1.72× the country average). Demographically, the Croatia audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Croatia fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.3 |
| Estimated audience size | 3,874,494 |
Audience persona
The typical Croatia fan in Germany is balanced, around 41.3 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 946,450 | 1.12× |
| Bayern | 867,934 | 1.39× |
| Baden-Württemberg | 640,691 | 1.21× |
| Niedersachsen | 376,475 | 1× |
| Hessen | 319,250 | 1.08× |
| Rheinland-Pfalz | 204,887 | 1.06× |
| Sachsen | 196,565 | 1.03× |
| Berlin | 155,567 | 0.9× |
| Schleswig-Holstein | 129,393 | 0.93× |
| Brandenburg | 119,217 | 0.99× |
| Thüringen | 97,832 | 0.99× |
| Sachsen-Anhalt | 87,526 | 0.87× |
| Hamburg | 85,146 | 0.97× |
| Mecklenburg-Vorpommern | 63,369 | 0.86× |
| Saarland | 38,263 | 0.8× |
| Bremen | 26,184 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.72× | Movies & TV |
| GNK Dinamo Zagreb | 12.38× | Sports |
| Allgäu | 4.75× | Travel & Leisure |
| Indoor soccer | 11.45× | Sports |
| Western Union | 3.19× | Business & Career |
| Montenegro | 6.53× | Travel & Leisure |
| Google Maps | 1.89× | Internet & Social Media |
| Automobiles | 1.54× | Cars & Mobility |
| Blic | 5.88× | News |
| Duvet | 12.18× | Home & Garden |
| Vacations | 1.98× | Travel & Leisure |
| Jutarnji list | 5.16× | News |
| Saturn (store) | 2.25× | Shopping |
| Flowering plant | 3.04× | Home & Garden |
| Sonnenklar.TV | 3.29× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.34× | Movies & TV |
| Red Star Belgrade | 9.18× | Sports |
| Transfermarkt | 1.75× | Sports |
| Satire | 2.7× | Literature |
| TUI | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.26 |
| Travelling | THRILL | 1.21 |
| Pet Ownership | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.6% |
| Germany | 10.5% |
| United States | 5.1% |
See Croatia audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Croatia have in Germany?
Croatia has an estimated audience of 3,874,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Croatia fans?
52.3% of Croatia fans are female, 47.7% are male, with an average age of 41.3 years.
Which brands do Croatia fans like most?
Croatia fans show strongest brand affinity for Tagesschau (1.72×), GNK Dinamo Zagreb (12.38×), and Allgäu (4.75×) over the country average.
Where do Croatia fans live in Germany?
Croatia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 946,450), Bayern (reach 867,934), and Baden-Württemberg (reach 640,691). These three regions account for the largest share of the active audience.
What other brands do Croatia fans also like?
Beyond Croatia itself, the audience over-indexes on GNK Dinamo Zagreb (12.38×), Allgäu (4.75×), Indoor soccer (11.45×), and Western Union (3.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Croatia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.