Dalmatia Audience in Germany
Dalmatia has an estimated audience of 630,857 people in Germany. 63.1% are female, 36.9% are male, average age 45.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Split, Croatia, Croatia, Croatian language, Bild, Blic.
The average Dalmatia fan in Germany is 45.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Split, Croatia, Croatia, Croatian language, with strongest over-indexing on Split, Croatia (27.41× the country average). Demographically, the Dalmatia audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Dalmatia fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 45.8 |
| Estimated audience size | 630,857 |
Audience persona
The typical Dalmatia fan in Germany is more female, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Split, Croatia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 164,586 | 1.62× |
| Nordrhein-Westfalen | 160,642 | 1.16× |
| Baden-Württemberg | 105,305 | 1.22× |
| Niedersachsen | 59,186 | 0.97× |
| Hessen | 48,035 | 1× |
| Sachsen | 32,169 | 1.04× |
| Rheinland-Pfalz | 31,530 | 1× |
| Berlin | 28,768 | 1.02× |
| Schleswig-Holstein | 23,109 | 1.02× |
| Thüringen | 16,570 | 1.03× |
| Brandenburg | 16,464 | 0.84× |
| Hamburg | 14,185 | 0.99× |
| Sachsen-Anhalt | 13,780 | 0.84× |
| Mecklenburg-Vorpommern | 9,549 | 0.79× |
| Saarland | 5,926 | 0.76× |
| Bremen | 3,665 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Split, Croatia | 27.41× | Travel & Leisure |
| Croatia | 9.36× | Travel & Leisure |
| Croatian language | 12.54× | Politics & Society |
| Bild | 2.21× | News |
| Blic | 8.91× | News |
| Tagesschau | 2.13× | Movies & TV |
| Deutsche Bahn | 2.19× | Cars & Mobility |
| Aral AG | 2.31× | Cars & Mobility |
| AutoScout24 | 2.28× | Cars & Mobility |
| Spiegel Online | 2× | News |
| REWE | 1.93× | Shopping |
| Wetter.com | 2.18× | Home & Garden |
| FOCUS Online | 2.55× | News |
| Discount stores | 1.71× | Shopping |
| Eurovision Song Contest | 4.19× | Music & Radio |
| Kaufland | 1.91× | Shopping |
| Software | 1.61× | Technology & Electronics |
| ADAC | 2.67× | Cars & Mobility |
| IKEA | 1.78× | Home & Garden |
| Garden | 1.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.59 |
| Pet Ownership | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.41 |
| Risk Appetite | THRILL | 1.34 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 15.0% |
| Germany | 14.6% |
| Italy | 7.5% |
See Dalmatia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Dalmatia have in Germany?
Dalmatia has an estimated audience of 630,857 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dalmatia fans?
63.1% of Dalmatia fans are female, 36.9% are male, with an average age of 45.8 years.
Which brands do Dalmatia fans like most?
Dalmatia fans show strongest brand affinity for Split, Croatia (27.41×), Croatia (9.36×), and Croatian language (12.54×) over the country average.
Where do Dalmatia fans live in Germany?
Dalmatia fans in Germany are most concentrated in Bayern (reach 164,586), Nordrhein-Westfalen (reach 160,642), and Baden-Württemberg (reach 105,305). These three regions account for the largest share of the active audience.
What other brands do Dalmatia fans also like?
Beyond Dalmatia itself, the audience over-indexes on Croatia (9.36×), Croatian language (12.54×), Bild (2.21×), and Blic (8.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dalmatia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.