Rascasse Audience Intelligence

Split, Croatia Audience in Germany

A data profile of the people who buy, follow and care about Split, Croatia in Germany — modelled from more than twelve digital signal sources. Split, Croatia has an estimated audience of 1,159,970 people in Germany.

#98among City in Germany#424among POI in Germany#465in Travel & Leisure

The average Split, Croatia fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dalmatia, Rick Astley, Slovenia, with strongest over-indexing on Dalmatia (27.41× the country average).

Demographically, the Split, Croatia audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Split, Croatia fan in Germany is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Dalmatia.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Split, Croatia profile in Germany.

Audience size
1.2M
in Germany
Gender
57.6%♀
42.4% male
Age
42.8
average years
Country rank
#5719
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Split, Croatia fans

57.6% are female, 42.4% are male, average age 42.8.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Split, Croatia audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age42.8
Estimated audience size1,159,970
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Split, Croatia audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3921%
40-4927%
50+25%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Split, Croatia audience comes from Germany.

Worldwide audience distribution share by country for Split, Croatia
CountryShare
Brazil14.0%
Germany11.6%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Split, Croatia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Split, Croatia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.34×
02Hamburg~30K1.29×
03Hessen~100K1.25×
04Bayern~200K1.19×
05Baden-Württemberg~200K1.07×
06Nordrhein-Westfalen~300K1.02×
07Brandenburg~40K1.02×
08Rheinland-Pfalz~60K1.01×
09Bremen~9K0.92×
10Sachsen~50K0.84×
11Schleswig-Holstein~30K0.82×
12Saarland~10K0.82×
13Mecklenburg-Vorpommern~20K0.79×
14Thüringen~20K0.78×
15Sachsen-Anhalt~20K0.77×
16Niedersachsen~80K0.75×
Fig. 06

Affinity by region

Affinity by region — Split, Croatia, Germany
0.75×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Split, Croatia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Split, Croatia audience
#·InterestCategoryAffinity×
01DalmatiaTravel & Leisure27.41×
02XaviSports20.00×
03Levante UDSports20.00×
04Rick AstleyMusic & Radio19.38×
05PulaTravel & Leisure15.49×
06Indoor soccerSports9.62×
07Luka ModrićSports8.66×
08SloveniaTravel & Leisure7.24×
09Jutarnji listNews6.50×
10BlicNews5.53×
11KosovoTravel & Leisure3.89×
12Real propertyHome & Garden3.16×
13TagesschauMovies & TV2.13×
14NatureHome & Garden2.12×
15VacationsTravel & Leisure2.11×
16TransfermarktSports2.01×
17TattoosFashion & Accessoires1.90×
18DeichmannShopping1.68×
19FamilyKids & Family1.58×
20Müller (company)Food & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Split, Croatia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Split, Croatia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.58×
TraditionCONSERVATISM1.32×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Split, Croatia audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.79×
Price SensitivityPREMIUM0.79×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Split, Croatia have in Germany?

Split, Croatia has an estimated audience of 1,159,970 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Split, Croatia fans?

57.6% of Split, Croatia fans are female, 42.4% are male, with an average age of 42.8 years.

03

Which brands do Split, Croatia fans like most?

Split, Croatia fans show strongest brand affinity for Dalmatia (27.41×), Rick Astley (19.38×), and Slovenia (7.24×) over the country average.

04

Where do Split, Croatia fans live in Germany?

Split, Croatia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Split, Croatia fans also like?

Beyond Split, Croatia itself, the audience over-indexes on Rick Astley (19.38×), Slovenia (7.24×), Tagesschau (2.13×), and Nature (2.12×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Split, Croatia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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