Split, Croatia Audience in Germany
Split, Croatia has an estimated audience of 1,159,970 people in Germany. 57.6% are female, 42.4% are male, average age 42.8. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Rossmann, Gil Ofarim, Goes, Home Office, Stradivarius.
The average Split, Croatia fan in Germany is 42.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Rossmann, Gil Ofarim, Goes, with strongest over-indexing on Rossmann (2.17× the country average). Demographically, the Split, Croatia audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Split, Croatia fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.8 |
| Estimated audience size | 1,159,970 |
Audience persona
The typical Split, Croatia fan in Germany is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 240,808 | 1.29× |
| Nordrhein-Westfalen | 220,970 | 0.87× |
| Berlin | 179,193 | 3.46× |
| Baden-Württemberg | 178,466 | 1.13× |
| Hessen | 131,583 | 1.49× |
| Niedersachsen | 64,321 | 0.57× |
| Rheinland-Pfalz | 60,085 | 1.03× |
| Sachsen | 39,745 | 0.7× |
| Hamburg | 37,059 | 1.41× |
| Brandenburg | 29,401 | 0.82× |
| Schleswig-Holstein | 24,155 | 0.58× |
| Thüringen | 13,857 | 0.47× |
| Sachsen-Anhalt | 13,137 | 0.44× |
| Mecklenburg-Vorpommern | 8,595 | 0.39× |
| Bremen | 8,110 | 0.82× |
| Saarland | 7,704 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.17× | Shopping |
| Gil Ofarim | 2.58× | Music & Radio |
| Goes | 1.54× | Travel & Leisure |
| Home Office | 1.67× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.94× | Cars & Mobility |
| Esra Erol | 5.15× | Movies & TV |
| Snow White (Fables) | 1.88× | Literature |
| Volvo V60 | 3.07× | Cars & Mobility |
| Matala, Crete | 6.21× | Travel & Leisure |
| KLIX (AM) | 1.53× | Music & Radio |
| Godzilla (1954 film) | 2.84× | Movies & TV |
| Home Delivery | 1.62× | Food & Beverages |
| Corfu (regional unit) | 1.74× | Travel & Leisure |
| Miraflores, Guaviare | 11.71× | Travel & Leisure |
| Coworking | 2.03× | Business & Career |
| Fatteh | 5.2× | Food & Beverages |
| Noodle (Gorillaz) | 1.52× | Music & Radio |
| Keeper (password manager) | 1.83× | Technology & Electronics |
| Hakone, Kanagawa | 2.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.22 |
| Community Orientation | OPEN | 1.2 |
| Patriotism | CONSERVATISM | 1.18 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.0% |
| Germany | 11.6% |
| Italy | 8.3% |
See Split, Croatia audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Split, Croatia have in Germany?
Split, Croatia has an estimated audience of 1,159,970 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Split, Croatia fans?
57.6% of Split, Croatia fans are female, 42.4% are male, with an average age of 42.8 years.
Which brands do Split, Croatia fans like most?
Split, Croatia fans show strongest brand affinity for Rossmann (2.17×), Gil Ofarim (2.58×), and Goes (1.54×) over the country average.
Where do Split, Croatia fans live in Germany?
Split, Croatia fans in Germany are most concentrated in Bayern (reach 240,808), Nordrhein-Westfalen (reach 220,970), and Berlin (reach 179,193). These three regions account for the largest share of the active audience.
What other brands do Split, Croatia fans also like?
Beyond Split, Croatia itself, the audience over-indexes on Gil Ofarim (2.58×), Goes (1.54×), Home Office (1.67×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Split, Croatia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.