Rascasse Audience Intelligence

Split, Croatia Audience in United States

A data profile of the people who buy, follow and care about Split, Croatia in United States — modelled from more than twelve digital signal sources. Split, Croatia has an estimated audience of 275,085 people in United States.

#645among City in United States#6117among POI in United States#4245in Travel & Leisure

The average Split, Croatia fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Lauren Cohan, Dalmatia, Jeffrey Dean Morgan, with strongest over-indexing on Lauren Cohan (150.42× the country average).

Demographically, the Split, Croatia audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Split, Croatia fan in United States is more female, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Lauren Cohan.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Split, Croatia profile in United States.

Audience size
275K
in United States
Gender
57.6%♀
42.4% male
Age
40.6
average years
Country rank
#50516
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Split, Croatia fans

57.6% are female, 42.4% are male, average age 40.6.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Split, Croatia audience in United States
MetricValue
Female57.6%
Male42.4%
Average age40.6
Estimated audience size275,085
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Split, Croatia audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Split, Croatia audience comes from United States.

Worldwide audience distribution share by country for Split, Croatia
CountryShare
Brazil14.0%
Germany11.6%
Italy8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Split, Croatia audience in United States is strongest.

Fig. 05

Top regions by affinity

Split, Croatia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K2.00×
02Massachusetts~9K1.60×
03Colorado~7K1.52×
04New York~20K1.44×
05Virginia~9K1.36×
06Utah~3K1.35×
07Vermont<1K1.35×
08Washington~7K1.30×
09New Jersey~9K1.28×
10California~40K1.25×
11Illinois~10K1.24×
12Connecticut~3K1.23×
13Oregon~4K1.20×
14Idaho~2K1.20×
15Montana<1K1.18×
16Florida~20K1.17×
17Maine~1K1.17×
18New Hampshire~1K1.16×
19Rhode Island<1K1.12×
20Minnesota~4K1.09×
21North Carolina~9K1.03×
22Alaska<1K1.02×
23Pennsylvania~9K0.98×
24Maryland~5K0.97×
25Georgia~8K0.95×
26Wisconsin~4K0.95×
27Hawaii~1K0.94×
28South Carolina~4K0.92×
29Arizona~5K0.91×
30Delaware<1K0.91×
31Missouri~4K0.84×
32Ohio~7K0.83×
33Tennessee~5K0.83×
34Texas~20K0.82×
35South Dakota<1K0.82×
36North Dakota<1K0.82×
37Michigan~6K0.81×
38Iowa~2K0.81×
39Kansas~2K0.81×
40Nevada~2K0.79×
41New Mexico~1K0.78×
42Kentucky~3K0.76×
43Nebraska~1K0.76×
44Indiana~4K0.74×
45West Virginia<1K0.71×
46Louisiana~2K0.70×
47Arkansas~2K0.69×
48Alabama~3K0.66×
49Oklahoma~2K0.66×
50Mississippi~1K0.64×
Fig. 06

Affinity by region

Affinity by region — Split, Croatia, United States
0.64×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Split, Croatia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Split, Croatia audience
#·InterestCategoryAffinity×
01DalmatiaTravel & Leisure161.96×
02Lauren CohanMovies & TV150.42×
03KosovoTravel & Leisure28.30×
04Jeffrey Dean MorganMovies & TV20.00×
05Skyline ChiliFood & Beverages20.00×
06Copa LibertadoresSports20.00×
07Andrew LincolnMovies & TV20.00×
08UEFA European ChampionshipSports20.00×
09FC Schalke 04Sports20.00×
10Pep GuardiolaSports20.00×
11Danai GuriraMovies & TV20.00×
12Robert LewandowskiSports20.00×
13Club LeónSports20.00×
14SloveniaTravel & Leisure19.51×
15Thierry HenrySports17.10×
16Leicester City F.C.Sports16.02×
17Steven YeunMovies & TV14.70×
18Saw (franchise)Movies & TV12.66×
19Heath LedgerMovies & TV8.02×
20FIFA World CupSports3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Split, Croatia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Split, Croatia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.96×
SpiritualityBALANCE1.57×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Split, Croatia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
SustainabilityBALANCE0.78×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Split, Croatia have in United States?

Split, Croatia has an estimated audience of 275,085 people in United States, concentrated in California and New York.

02

What is the gender split and age of Split, Croatia fans?

57.6% of Split, Croatia fans are female, 42.4% are male, with an average age of 40.6 years.

03

Which brands do Split, Croatia fans like most?

Split, Croatia fans show strongest brand affinity for Lauren Cohan (150.42×), Dalmatia (161.96×), and Jeffrey Dean Morgan (20×) over the country average.

04

Where do Split, Croatia fans live in United States?

Split, Croatia fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Split, Croatia fans also like?

Beyond Split, Croatia itself, the audience over-indexes on Dalmatia (161.96×), Jeffrey Dean Morgan (20×), Slovenia (19.51×), and FIFA World Cup (3.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Split, Croatia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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