Rascasse Audience Intelligence

Croatian language Audience in Germany

A data profile of the people who buy, follow and care about Croatian language in Germany — modelled from more than twelve digital signal sources. Croatian language has an estimated audience of 1,432,412 people in Germany.

#14among Language in Germany#2480among Topic in Germany#184in Politics & Society

The average Croatian language fan in Germany is 43.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Indoor soccer, Sarah Paulson, GNK Dinamo Zagreb, with strongest over-indexing on Indoor soccer (49.42× the country average).

Demographically, the Croatian language audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Croatian language fan in Germany is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Croatian language profile in Germany.

Audience size
1.4M
in Germany
Gender
52.3%♀
47.7% male
Age
43.5
average years
Country rank
#4658
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Croatian language fans

52.3% are female, 47.7% are male, average age 43.5.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Croatian language audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age43.5
Estimated audience size1,432,412
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Croatian language audience in Germany
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4929%
50+25%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Croatian language audience comes from Germany.

Worldwide audience distribution share by country for Croatian language
CountryShare
Germany16.6%
Croatia15.6%
Serbia9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Croatian language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Croatian language fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.43×
02Berlin~90K1.36×
03Hessen~100K1.32×
04Baden-Württemberg~300K1.31×
05Bremen~10K1.11×
06Nordrhein-Westfalen~300K1.04×
07Hamburg~30K1.01×
08Rheinland-Pfalz~70K0.99×
09Saarland~20K0.99×
10Brandenburg~40K0.93×
11Sachsen-Anhalt~30K0.91×
12Thüringen~30K0.91×
13Mecklenburg-Vorpommern~20K0.90×
14Schleswig-Holstein~40K0.86×
15Niedersachsen~100K0.84×
16Sachsen~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Croatian language, Germany
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Croatian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Croatian language audience
#·InterestCategoryAffinity×
01Indoor soccerSports49.42×
02Sarah PaulsonMovies & TV20.00×
03XaviSports20.00×
04GNK Dinamo ZagrebSports19.86×
05Edin DžekoSports15.59×
06Red Star BelgradeSports13.23×
07DalmatiaTravel & Leisure12.54×
08ViberInternet & Social Media12.14×
09SloveniaTravel & Leisure7.78×
10Jutarnji listNews6.97×
11BlicNews6.85×
12Wizz AirTravel & Leisure5.18×
13Folk musicMusic & Radio4.41×
14Virtual realityTechnology & Electronics3.93×
15LodgingTravel & Leisure3.14×
16VacationsTravel & Leisure2.53×
17NatureHome & Garden2.49×
18CHECK24Business & Career2.26×
19TagesschauMovies & TV1.82×
20FamilyKids & Family1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Croatian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Croatian language audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.03×
Need for SecurityCONSERVATISM1.78×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Croatian language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
SustainabilityBALANCE0.83×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Croatian language have in Germany?

Croatian language has an estimated audience of 1,432,412 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Croatian language fans?

52.3% of Croatian language fans are female, 47.7% are male, with an average age of 43.5 years.

03

Which brands do Croatian language fans like most?

Croatian language fans show strongest brand affinity for Indoor soccer (49.42×), Sarah Paulson (20×), and GNK Dinamo Zagreb (19.86×) over the country average.

04

Where do Croatian language fans live in Germany?

Croatian language fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Croatian language fans also like?

Beyond Croatian language itself, the audience over-indexes on Sarah Paulson (20×), GNK Dinamo Zagreb (19.86×), Slovenia (7.78×), and Nature (2.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Croatian language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Croatian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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