Croatian language Audience in Germany

Croatian language logo

Croatian language has an estimated audience of 1,432,412 people in Germany. 52.3% are female, 47.7% are male, average age 43.5. Top brand affinities: Gil Ofarim, Rossmann, Progressive rock, Goes, Cockpit.

Top brand affinities include Gil Ofarim, Rossmann, Progressive rock, with strongest over-indexing on Gil Ofarim (2.82× the country average). Demographically, the Croatian language audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Indulgence.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Croatian language fans

Demographic split for Croatian language audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age43.5
Estimated audience size1,432,412

Audience persona

The typical Croatian language fan in Germany is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Gil Ofarim.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Croatian language audience
BrandAffinityCategory
Gil Ofarim2.82×Music & Radio
Rossmann1.64×Shopping
Progressive rock2.9×Music & Radio
Goes1.64×Travel & Leisure
Cockpit10.64×Travel & Leisure
Natural rubber2.98×Cars & Mobility
Stradivarius1.97×Shopping
Medieval fantasy9.28×Literature
Justice3.13×Politics & Society
Video izle2.79×
Fatteh8.71×Food & Beverages
Volvo V602.93×Cars & Mobility
KLIX (AM)1.55×Music & Radio
Home Delivery1.65×Food & Beverages
Fast Five2.88×Movies & TV
Esra Erol3.16×Movies & TV
Corfu (regional unit)1.76×Travel & Leisure
Keeper (password manager)2.38×Technology & Electronics
Jersey (fabric)2.72×Fashion & Accessoires
The Fillmore20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Croatian language audience
TraitClusterScore
TraditionCONSERVATISM1.68
IndulgenceJOY1.32
Need for SecurityCONSERVATISM1.27
Sports ActivityPOWER1.24
Pet OwnershipJOY1.15
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Croatian language
CountryShare
Germany16.6%
Croatia15.6%
Serbia9.6%

See Croatian language audiences in other countries

More Language audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Croatian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.