Croatian language Audience in Germany
Croatian language has an estimated audience of 1,432,412 people in Germany. 52.3% are female, 47.7% are male, average age 43.5. Top brand affinities: Indoor soccer, Viber, GNK Dinamo Zagreb, Allgäu, Red Star Belgrade.
Top brand affinities include Indoor soccer, Viber, GNK Dinamo Zagreb, with strongest over-indexing on Indoor soccer (42.42× the country average). Demographically, the Croatian language audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Croatian language fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.5 |
| Estimated audience size | 1,432,412 |
Audience persona
The typical Croatian language fan in Germany is balanced, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Indoor soccer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indoor soccer | 42.42× | Sports |
| Viber | 29.96× | Internet & Social Media |
| GNK Dinamo Zagreb | 32.49× | Sports |
| Allgäu | 11.41× | Travel & Leisure |
| Red Star Belgrade | 27.35× | Sports |
| Lake Constance | 14.38× | Travel & Leisure |
| Edin Džeko | 17.64× | Sports |
| Montenegro | 11.01× | Travel & Leisure |
| Sarah Paulson | 20× | Movies & TV |
| Tagesschau | 2.37× | Movies & TV |
| Satire | 5.31× | Literature |
| Pillow | 5.74× | Home & Garden |
| Škoda Kodiaq | 7.67× | Cars & Mobility |
| Ryanair | 2.98× | Travel & Leisure |
| Slovenia | 6.68× | Travel & Leisure |
| Headphones | 5.69× | Technology & Electronics |
| German television comedy | 5.83× | Movies & TV |
| Jutarnji list | 7.58× | News |
| Blic | 7.59× | News |
| Western Union | 3.91× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.68 |
| Indulgence | JOY | 1.32 |
| Need for Security | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.24 |
| Pet Ownership | JOY | 1.15 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.6% |
| Croatia | 15.6% |
| Serbia | 9.6% |
See Croatian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Croatian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.