Rascasse Audience Intelligence

Lake Garda Audience in Germany

A data profile of the people who buy, follow and care about Lake Garda in Germany — modelled from more than twelve digital signal sources. Lake Garda has an estimated audience of 819,396 people in Germany.

#71among Region in Germany#598among POI in Germany#619in Travel & Leisure

The average Lake Garda fan in Germany is 46.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Trentino-Alto Adige/Südtirol, Equine therapy, Germany, with strongest over-indexing on Trentino-Alto Adige/Südtirol (6.47× the country average).

Demographically, the Lake Garda audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lake Garda fan in Germany is more female, around 46.3 years old, with strong Design Affinity tendencies and a notable affinity for Trentino-Alto Adige/Südtirol.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Garda profile in Germany.

Audience size
819K
in Germany
Gender
58.3%♀
41.7% male
Age
46.3
average years
Country rank
#7731
POI in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Garda fans

58.3% are female, 41.7% are male, average age 46.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Lake Garda audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age46.3
Estimated audience size819,396
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Lake Garda audience in Germany
Age bracketShare%
16-197%
20-2910%
30-3919%
40-4931%
50+33%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Lake Garda audience comes from Germany.

Worldwide audience distribution share by country for Lake Garda
CountryShare
Italy54.7%
Germany11.5%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Garda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lake Garda fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.82×
02Baden-Württemberg~200K1.45×
03Rheinland-Pfalz~50K1.18×
04Saarland~10K1.14×
05Hessen~70K1.08×
06Thüringen~20K1.07×
07Sachsen~40K1.06×
08Nordrhein-Westfalen~200K0.98×
09Niedersachsen~80K0.96×
10Sachsen-Anhalt~20K0.90×
11Brandenburg~20K0.83×
12Schleswig-Holstein~20K0.77×
13Hamburg~10K0.76×
14Mecklenburg-Vorpommern~10K0.74×
15Bremen~5K0.66×
16Berlin~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Lake Garda, Germany
0.65×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Garda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Garda audience
#·InterestCategoryAffinity×
01Trentino-Alto Adige/SüdtirolTravel & Leisure6.47×
02DolomitesTravel & Leisure5.73×
03Alto Adige (newspaper)News5.16×
04Equine therapyHealth4.89×
05South TyrolTravel & Leisure3.34×
06Tyrol (state)Travel & Leisure2.99×
07MotorhomeCars & Mobility2.97×
08Ski resortTravel & Leisure2.80×
09RV parkCars & Mobility2.80×
10Lindsey VonnSports2.72×
11ResortTravel & Leisure2.17×
12RVsCars & Mobility1.94×
13TechnologyTechnology & Electronics1.85×
14ItalyTravel & Leisure1.83×
15Helene FischerMusic & Radio1.81×
16Google MapsInternet & Social Media1.74×
17TrainingSports1.70×
18AirbnbTravel & Leisure1.63×
19Consumer electronicsTechnology & Electronics1.59×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Garda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Garda audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.84×
TravellingTHRILL1.71×
TraditionCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Garda audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Social Media UsageJOY0.87×
PatriotismCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Garda have in Germany?

Lake Garda has an estimated audience of 819,396 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Lake Garda fans?

58.3% of Lake Garda fans are female, 41.7% are male, with an average age of 46.3 years.

03

Which brands do Lake Garda fans like most?

Lake Garda fans show strongest brand affinity for Trentino-Alto Adige/Südtirol (6.47×), Equine therapy (4.89×), and Germany (1.57×) over the country average.

04

Where do Lake Garda fans live in Germany?

Lake Garda fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Garda fans also like?

Beyond Lake Garda itself, the audience over-indexes on Equine therapy (4.89×), Germany (1.57×), Consumer electronics (1.59×), and Tyrol (state) (2.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Lake Garda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lake Garda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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