Lake Garda Audience in Germany
Lake Garda has an estimated audience of 819,396 people in Germany. 58.3% are female, 41.7% are male, average age 46.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Trentino-Alto Adige/Südtirol, Equine therapy, Germany, Consumer electronics, Tyrol (state).
The average Lake Garda fan in Germany is 46.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Trentino-Alto Adige/Südtirol, Equine therapy, Germany, with strongest over-indexing on Trentino-Alto Adige/Südtirol (6.47× the country average). Demographically, the Lake Garda audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Lake Garda fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 46.3 |
| Estimated audience size | 819,396 |
Audience persona
The typical Lake Garda fan in Germany is more female, around 46.3 years old, with strong Design Affinity tendencies and a notable affinity for Trentino-Alto Adige/Südtirol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 240,178 | 1.82× |
| Nordrhein-Westfalen | 183,476 | 1.02× |
| Baden-Württemberg | 166,513 | 1.49× |
| Niedersachsen | 78,621 | 0.99× |
| Hessen | 68,472 | 1.1× |
| Rheinland-Pfalz | 49,091 | 1.2× |
| Sachsen | 42,168 | 1.05× |
| Berlin | 23,838 | 0.65× |
| Schleswig-Holstein | 22,085 | 0.75× |
| Thüringen | 22,031 | 1.06× |
| Brandenburg | 20,513 | 0.81× |
| Sachsen-Anhalt | 18,104 | 0.85× |
| Hamburg | 14,178 | 0.77× |
| Mecklenburg-Vorpommern | 11,267 | 0.72× |
| Saarland | 11,116 | 1.1× |
| Bremen | 4,396 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trentino-Alto Adige/Südtirol | 6.47× | Travel & Leisure |
| Equine therapy | 4.89× | Health |
| Germany | 1.57× | Travel & Leisure |
| Consumer electronics | 1.59× | Technology & Electronics |
| Tyrol (state) | 2.99× | Travel & Leisure |
| Technology | 1.85× | Technology & Electronics |
| Dolomites | 5.73× | Travel & Leisure |
| Gala | 1.88× | News |
| Alto Adige (newspaper) | 5.16× | News |
| Wetter.com | 1.85× | Home & Garden |
| South Tyrol | 3.34× | Travel & Leisure |
| Ski resort | 2.8× | Travel & Leisure |
| Resort | 2.17× | Travel & Leisure |
| RV park | 2.8× | Cars & Mobility |
| Google Maps | 1.74× | Internet & Social Media |
| Florian Silbereisen | 2.46× | Music & Radio |
| Airbnb | 1.63× | Travel & Leisure |
| RVs | 1.94× | Cars & Mobility |
| Lindsey Vonn | 2.72× | Sports |
| Italy | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.77 |
| Indulgence | JOY | 1.53 |
| Travelling | THRILL | 1.53 |
| Quality Awareness | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.51 |
| Tradition | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 54.8% |
| Germany | 11.5% |
| United Kingdom | 3.4% |
See Lake Garda audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Lake Garda have in Germany?
Lake Garda has an estimated audience of 819,396 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lake Garda fans?
58.3% of Lake Garda fans are female, 41.7% are male, with an average age of 46.3 years.
Which brands do Lake Garda fans like most?
Lake Garda fans show strongest brand affinity for Trentino-Alto Adige/Südtirol (6.47×), Equine therapy (4.89×), and Germany (1.57×) over the country average.
Where do Lake Garda fans live in Germany?
Lake Garda fans in Germany are most concentrated in Bayern (reach 240,178), Nordrhein-Westfalen (reach 183,476), and Baden-Württemberg (reach 166,513). These three regions account for the largest share of the active audience.
What other brands do Lake Garda fans also like?
Beyond Lake Garda itself, the audience over-indexes on Equine therapy (4.89×), Germany (1.57×), Consumer electronics (1.59×), and Tyrol (state) (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lake Garda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.