A data profile of the people who buy, follow and care about Lake Garda in Italy — modelled from more than twelve digital signal sources. Lake Garda has an estimated audience of 3,895,408 people in Italy.
The average Lake Garda fan in Italy is 46.9 years old, balanced, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Trentino-Alto Adige/Südtirol.
Top brand affinities include Beach Party, Trentino-Alto Adige/Südtirol, Dolomites, with strongest over-indexing on Beach Party (3.75× the country average).
Demographically, the Lake Garda audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Lake Garda fan in Italy is balanced, around 46.9 years old, with strong Travelling tendencies and a notable affinity for Beach Party.
The key figures that characterise the Lake Garda profile in Italy.
55.0% are female, 45.0% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 46.9 |
| Estimated audience size | 3,895,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Lake Garda audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 54.7% |
| Germany | 11.5% |
| United Kingdom | 3.4% |
Where the Lake Garda audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2M | 7.23× | |
| 02 | Trentino-Alto Adige/Südtirol | ~500K | 6.47× | |
| 03 | Lombardy | ~2M | 2.99× | |
| 04 | Molise | ~20K | 0.92× | |
| 05 | Basilicata | ~30K | 0.88× | |
| 06 | Aosta Valley | ~9K | 0.88× | |
| 07 | Calabria | ~90K | 0.73× | |
| 08 | Abruzzo | ~60K | 0.70× | |
| 09 | Umbria | ~40K | 0.67× | |
| 10 | Tuscany | ~200K | 0.61× | |
| 11 | Sardinia | ~70K | 0.61× | |
| 12 | Marche | ~60K | 0.61× | |
| 13 | Friuli-Venezia Giulia | ~40K | 0.58× | |
| 14 | Liguria | ~50K | 0.49× | |
| 15 | Puglia | ~100K | 0.48× | |
| 16 | Sicilia | ~100K | 0.44× | |
| 17 | Emilia-Romagna | ~100K | 0.43× | |
| 18 | Piedmont | ~100K | 0.36× | |
| 19 | Campania | ~100K | 0.33× | |
| 20 | Lazio | ~100K | 0.30× |
The strongest cross-interests of the Lake Garda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sparkasse | Business & Career | 4.70× | ||
| 02 | University of Verona | Business & Career | 4.18× | ||
| 03 | Beach Party | Travel & Leisure | 3.75× | ||
| 04 | Gardaland | Travel & Leisure | 2.20× | ||
| 05 | Weekend (2011 film) | Movies & TV | 2.02× | ||
| 06 | Alto Adige (newspaper) | News | 2.00× | ||
| 07 | Trentino-Alto Adige/Südtirol | Travel & Leisure | 1.89× | ||
| 08 | Backpacking (travel) | Travel & Leisure | 1.89× | ||
| 09 | Dolomiten | Travel & Leisure | 1.83× | ||
| 10 | Tyrol (state) | Travel & Leisure | 1.82× | ||
| 11 | Truck camper | Cars & Mobility | 1.82× | ||
| 12 | Dolomites | Travel & Leisure | 1.71× | ||
| 13 | Summer vacation | Travel & Leisure | 1.70× | ||
| 14 | Trivago | Travel & Leisure | 1.66× | ||
| 15 | Valtellina | Travel & Leisure | 1.64× | ||
| 16 | Verona | Travel & Leisure | 1.62× | ||
| 17 | Aerial photography | Technology & Electronics | 1.61× | ||
| 18 | Real estate economics | Business & Career | 1.58× | ||
| 19 | Helicopter | Cars & Mobility | 1.56× | ||
| 20 | Montan | POI | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.14× | |
| Individualism | JOY | 1.02× | |
| Mindfulness | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.76× |
Lake Garda has an estimated audience of 3,895,408 people in Italy, concentrated in Veneto and Lombardy.
55.0% of Lake Garda fans are female, 45.0% are male, with an average age of 46.9 years.
Lake Garda fans show strongest brand affinity for Beach Party (3.75×), Trentino-Alto Adige/Südtirol (1.89×), and Dolomites (1.71×) over the country average.
Lake Garda fans in Italy are most concentrated in Veneto (reach ~2M), Lombardy (reach ~2M), and Trentino-Alto Adige/Südtirol (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Lake Garda itself, the audience over-indexes on Trentino-Alto Adige/Südtirol (1.89×), Dolomites (1.71×), Summer vacation (1.7×), and Gardaland (2.2×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Lake Garda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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