Alto Adige (newspaper) Audience in Germany
Alto Adige (newspaper) has an estimated audience of 890,901 people in Germany. 50.2% are female, 49.8% are male, average age 50.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Western Union, Allgäu, Lindsey Vonn, South Tyrol, Real property.
The average Alto Adige (newspaper) fan in Germany is 50.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Western Union, Allgäu, Lindsey Vonn, with strongest over-indexing on Western Union (10.74× the country average). Demographically, the Alto Adige (newspaper) audience skews balanced with an average age of 50.4, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Alto Adige (newspaper) fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 50.4 |
| Estimated audience size | 890,901 |
Audience persona
The typical Alto Adige (newspaper) fan in Germany is balanced, around 50.4 years old, with strong Design Affinity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 543,156 | 1.72× |
| Nordrhein-Westfalen | 462,586 | 1.08× |
| Baden-Württemberg | 421,524 | 1.57× |
| Hessen | 179,921 | 1.2× |
| Niedersachsen | 164,804 | 0.86× |
| Rheinland-Pfalz | 110,518 | 1.12× |
| Sachsen | 103,987 | 1.08× |
| Berlin | 81,766 | 0.93× |
| Schleswig-Holstein | 53,885 | 0.76× |
| Thüringen | 51,160 | 1.02× |
| Brandenburg | 47,019 | 0.77× |
| Hamburg | 39,523 | 0.89× |
| Sachsen-Anhalt | 36,360 | 0.71× |
| Mecklenburg-Vorpommern | 23,257 | 0.62× |
| Saarland | 23,110 | 0.96× |
| Bremen | 11,862 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 10.74× | Business & Career |
| Allgäu | 12.57× | Travel & Leisure |
| Lindsey Vonn | 7.92× | Sports |
| South Tyrol | 6.67× | Travel & Leisure |
| Real property | 5.94× | Home & Garden |
| Satire | 5.01× | Literature |
| German television comedy | 6.32× | Movies & TV |
| Lake Constance | 7.86× | Travel & Leisure |
| Mila Kunis | 7.92× | Movies & TV |
| Obi (store) | 1.86× | Shopping |
| Gorilla | 7.92× | Pets & Animals |
| Heath Ledger | 5.98× | Movies & TV |
| Andy Borg | 3.72× | Music & Radio |
| Wetter.com | 1.79× | Home & Garden |
| Markus Lanz | 2.56× | Movies & TV |
| Singer-songwriter | 2.53× | Music & Radio |
| Thomas Gottschalk | 2.46× | Movies & TV |
| Image scanner | 8.08× | Technology & Electronics |
| Google Maps | 1.76× | Internet & Social Media |
| Hot tub | 4.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Sports Activity | POWER | 1.38 |
| Indulgence | JOY | 1.36 |
| Tradition | CONSERVATISM | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.6% |
| Italy | 27.7% |
| Austria | 4.7% |
See Alto Adige (newspaper) audiences in other countries
- Alto Adige (newspaper) — United States
- Alto Adige (newspaper) — United Kingdom
- Alto Adige (newspaper) — France
- Alto Adige (newspaper) — Italy
- Alto Adige (newspaper) — Spain
- Alto Adige (newspaper) — Brazil
- Alto Adige (newspaper) — Japan
- Alto Adige (newspaper) — South Korea
- Alto Adige (newspaper) — India
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Frequently asked questions
How many fans does Alto Adige (newspaper) have in Germany?
Alto Adige (newspaper) has an estimated audience of 890,901 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Alto Adige (newspaper) fans?
50.2% of Alto Adige (newspaper) fans are female, 49.8% are male, with an average age of 50.4 years.
Which brands do Alto Adige (newspaper) fans like most?
Alto Adige (newspaper) fans show strongest brand affinity for Western Union (10.74×), Allgäu (12.57×), and Lindsey Vonn (7.92×) over the country average.
Where do Alto Adige (newspaper) fans live in Germany?
Alto Adige (newspaper) fans in Germany are most concentrated in Bayern (reach 543,156), Nordrhein-Westfalen (reach 462,586), and Baden-Württemberg (reach 421,524). These three regions account for the largest share of the active audience.
What other brands do Alto Adige (newspaper) fans also like?
Beyond Alto Adige (newspaper) itself, the audience over-indexes on Allgäu (12.57×), Lindsey Vonn (7.92×), South Tyrol (6.67×), and Real property (5.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alto Adige (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.