Castle Audience in United States

Castle logo

Castle has an estimated audience of 3,566,470 people in United States. 60.6% are female, 39.4% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Harry Potter, The Nutcracker, Fox News Channel, Zebra.

The average Castle fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Harry Potter, The Nutcracker, with strongest over-indexing on Yahoo!奇摩名人娛樂 (7.54× the country average). Demographically, the Castle audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Castle fans

Demographic split for Castle audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.2
Estimated audience size3,566,470

Audience persona

The typical Castle fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Castle in United States
RegionReachAffinity
California361,3540.92×
Texas292,0830.95×
Florida221,7650.92×
New York189,0710.95×
Pennsylvania112,7500.94×
Washington110,2881.54×
Ohio108,9710.99×
Illinois107,6410.91×
North Carolina104,9130.98×
Georgia98,4910.9×
Arizona92,6941.27×
Michigan90,4800.97×
Virginia90,1571.04×
New Jersey72,3840.8×
Tennessee71,0470.99×
Colorado68,1831.21×
Massachusetts66,2430.94×
Indiana66,2281.02×
Missouri62,6271.09×
Wisconsin56,7681.06×
Minnesota53,6211.05×
Maryland52,7470.86×
Oregon52,7441.29×
Alabama48,9260.98×
Kentucky47,0441.05×
South Carolina46,3840.86×
Utah43,0931.35×
Oklahoma40,3291.02×
Louisiana35,3850.77×
Connecticut30,8720.86×
Kansas29,0971.04×
Nevada28,4490.82×
Iowa27,9690.95×
Arkansas27,2290.93×
Mississippi22,5270.77×
Idaho21,3891.2×
New Mexico17,5050.98×
Hawaii15,9081.04×
Nebraska15,8230.88×
West Virginia15,5540.94×
New Hampshire14,7661.05×
Alaska12,9571.7×
Maine12,9051.01×
Montana10,5891.07×
Washington, District of Columbia8,9590.84×
Rhode Island8,3490.74×
South Dakota8,0620.98×
Delaware7,7250.79×
North Dakota7,1430.97×
Vermont5,8120.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Castle audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂7.54×Internet & Social Media
Harry Potter3.05×Movies & TV
The Nutcracker13.47×Music & Radio
Fox News Channel1.6×Movies & TV
Zebra6.45×Music & Radio
The Catch (TV series)20.5×Movies & TV
Lion4.52×Pets & Animals
Chartreuse (liqueur)11.87×Food & Beverages
Diary of a Wimpy Kid (film series)8.04×Movies & TV
Scooby-Doo2.2×Movies & TV
Katey Sagal6.23×Movies & TV
Landscape2.33×Travel & Leisure
New media2.6×Internet & Social Media
Beetlejuice1.8×Movies & TV
President of the United States1.78×Politics & Society
Erin Brockovich (film)8.87×Movies & TV
Web 2.02.64×Technology & Electronics
Brain1.64×Health
Freaky Friday (2003 film)3.42×Movies & TV
Carnival2.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Castle audience
TraitClusterScore
PatriotismCONSERVATISM1.62
TravellingTHRILL1.53
ExtroversionTHRILL1.46
TraditionCONSERVATISM1.3
Community OrientationOPEN1.18
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Castle
CountryShare
Italy15.3%
United States13.7%
United Kingdom11.4%

See Castle audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Castle have in United States?

Castle has an estimated audience of 3,566,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Castle fans?

60.6% of Castle fans are female, 39.4% are male, with an average age of 41.2 years.

Which brands do Castle fans like most?

Castle fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (7.54×), Harry Potter (3.05×), and The Nutcracker (13.47×) over the country average.

Where do Castle fans live in United States?

Castle fans in United States are most concentrated in California (reach 361,354), Texas (reach 292,083), and Florida (reach 221,765). These three regions account for the largest share of the active audience.

What other brands do Castle fans also like?

Beyond Castle itself, the audience over-indexes on Harry Potter (3.05×), The Nutcracker (13.47×), Fox News Channel (1.6×), and Zebra (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.