Rascasse Audience Intelligence

Castle Audience in United States

A data profile of the people who buy, follow and care about Castle in United States — modelled from more than twelve digital signal sources. Castle has an estimated audience of 3,566,470 people in United States.

#4620among Topic in United States#732in Travel & Leisure

The average Castle fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, The Nutcracker, Zebra, with strongest over-indexing on Harry Potter (3.05× the country average).

Demographically, the Castle audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Castle fan in United States is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Castle profile in United States.

Audience size
3.6M
in United States
Gender
60.6%♀
39.4% male
Age
41.2
average years
Country rank
#8885
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Castle fans

60.6% are female, 39.4% are male, average age 41.2.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Castle audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.2
Estimated audience size3,566,470
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Castle audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Castle audience comes from United States.

Worldwide audience distribution share by country for Castle
CountryShare
Italy15.3%
United States13.7%
United Kingdom11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Castle audience in United States is strongest.

Fig. 05

Top regions by affinity

Castle fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.69×
02Washington~100K1.44×
03Utah~40K1.33×
04Oregon~50K1.24×
05Idaho~20K1.23×
06Arizona~90K1.19×
07Colorado~60K1.14×
08New Hampshire~20K1.11×
09Montana~10K1.10×
10Kansas~30K1.08×
11Missouri~60K1.07×
12Kentucky~50K1.07×
13Oklahoma~40K1.06×
14Hawaii~20K1.06×
15Wisconsin~60K1.05×
16Minnesota~50K1.02×
17Indiana~70K1.01×
18New Mexico~20K1.01×
19Maine~10K1.01×
20South Dakota~8K1.01×
21North Dakota~7K1.01×
22Vermont~6K1.00×
23Virginia~90K0.99×
24Tennessee~70K0.99×
25West Virginia~20K0.99×
26Ohio~100K0.98×
27North Carolina~100K0.97×
28Iowa~30K0.96×
29Michigan~90K0.95×
30Nebraska~20K0.95×
31Alabama~50K0.94×
32Arkansas~30K0.94×
33Texas~300K0.93×
34Pennsylvania~100K0.92×
35Massachusetts~60K0.92×
36New York~200K0.91×
37California~400K0.90×
38Illinois~100K0.89×
39South Carolina~50K0.89×
40Connecticut~30K0.88×
41Florida~200K0.86×
42Georgia~90K0.86×
43Maryland~50K0.84×
44New Jersey~70K0.82×
45Washington, District of Columbia~9K0.82×
46Nevada~30K0.81×
47Delaware~8K0.81×
48Mississippi~20K0.80×
49Louisiana~40K0.79×
50Rhode Island~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Castle, United States
0.78×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Castle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Castle audience
#·InterestCategoryAffinity×
01The Catch (TV series)Movies & TV20.50×
02The NutcrackerMusic & Radio13.47×
03Chartreuse (liqueur)Food & Beverages11.87×
04Erin Brockovich (film)Movies & TV8.87×
05Diary of a Wimpy Kid (film series)Movies & TV8.04×
06ZebraMusic & Radio6.45×
07Katey SagalMovies & TV6.23×
08LionPets & Animals4.52×
09Freaky Friday (2003 film)Movies & TV3.42×
10Harry PotterMovies & TV3.05×
11Web 2.0Technology & Electronics2.64×
12New mediaInternet & Social Media2.60×
13LandscapeTravel & Leisure2.33×
14CarnivalTravel & Leisure2.28×
15Scooby-DooMovies & TV2.20×
16BeetlejuiceMovies & TV1.80×
17President of the United StatesPolitics & Society1.78×
18BrainHealth1.64×
19Fox News ChannelMovies & TV1.60×
20Melania TrumpPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Castle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Castle audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.47×
Community OrientationOPEN1.42×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Castle audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
Career OrientationPOWER0.94×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Castle have in United States?

Castle has an estimated audience of 3,566,470 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Castle fans?

60.6% of Castle fans are female, 39.4% are male, with an average age of 41.2 years.

03

Which brands do Castle fans like most?

Castle fans show strongest brand affinity for Harry Potter (3.05×), The Nutcracker (13.47×), and Zebra (6.45×) over the country average.

04

Where do Castle fans live in United States?

Castle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Castle fans also like?

Beyond Castle itself, the audience over-indexes on The Nutcracker (13.47×), Zebra (6.45×), The Catch (TV series) (20.5×), and Chartreuse (liqueur) (11.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Castle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Castle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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