Rascasse Audience Intelligence

Lion Audience in United States

A data profile of the people who buy, follow and care about Lion in United States — modelled from more than twelve digital signal sources. Lion has an estimated audience of 9,420,179 people in United States.

#2401among Topic in United States#98in Pets & Animals

The average Lion fan in United States is 38.6 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Tori Spelling, MDG, Ethiopian Airlines, with strongest over-indexing on Tori Spelling (16.25× the country average).

Demographically, the Lion audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lion fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Tori Spelling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lion profile in United States.

Audience size
9.4M
in United States
Gender
46.4%♀
53.6% male
Age
38.6
average years
Country rank
#3798
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lion fans

46.4% are female, 53.6% are male, average age 38.6.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Lion audience in United States
MetricValue
Female46.4%
Male53.6%
Average age38.6
Estimated audience size9,420,179
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Lion audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Lion audience comes from United States.

Worldwide audience distribution share by country for Lion
CountryShare
United States19.9%
United Kingdom4.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lion audience in United States is strongest.

Fig. 05

Top regions by affinity

Lion fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~3M11.33×
02Wisconsin~200K1.65×
03South Dakota~30K1.37×
04North Dakota~30K1.34×
05Illinois~400K1.19×
06Ohio~300K1.15×
07Iowa~90K1.15×
08Indiana~200K1.11×
09Nebraska~50K1.06×
10Wyoming~10K1.00×
11Maryland~200K0.96×
12Minnesota~100K0.92×
13Pennsylvania~300K0.90×
14Delaware~20K0.84×
15Arizona~200K0.83×
16Idaho~40K0.82×
17Kentucky~90K0.79×
18South Carolina~100K0.78×
19Kansas~60K0.77×
20Colorado~100K0.76×
21Connecticut~70K0.76×
22Nevada~70K0.76×
23Missouri~100K0.75×
24New Mexico~40K0.75×
25New York~400K0.73×
26North Carolina~200K0.73×
27New Jersey~200K0.73×
28Virginia~200K0.72×
29Montana~20K0.72×
30Texas~600K0.70×
31Tennessee~100K0.70×
32West Virginia~30K0.70×
33Massachusetts~100K0.68×
34Oklahoma~70K0.66×
35Mississippi~50K0.66×
36Florida~400K0.65×
37Georgia~200K0.64×
38California~700K0.63×
39Utah~50K0.63×
40New Hampshire~20K0.63×
41Hawaii~30K0.62×
42Maine~20K0.61×
43Alaska~10K0.61×
44Louisiana~70K0.60×
45Arkansas~50K0.60×
46Rhode Island~20K0.60×
47Washington~100K0.59×
48Washington, District of Columbia~20K0.58×
49Alabama~70K0.57×
50Oregon~50K0.48×
Fig. 06

Affinity by region

Affinity by region — Lion, United States
0.48×1.00×11.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lion audience
#·InterestCategoryAffinity×
01MDGTechnology & Electronics18.03×
02Big five gamePets & Animals16.35×
03Tori SpellingMovies & TV16.25×
04Ethiopian AirlinesTravel & Leisure14.75×
05CastleTravel & Leisure4.52×
06MongoliaTravel & Leisure2.66×
07Political scienceBusiness & Career2.11×
08Tractor Supply CompanyShopping2.05×
09Talk radioMusic & Radio1.83×
10DemocracyPolitics & Society1.82×
11CBS SportsMovies & TV1.70×
12National parkTravel & Leisure1.69×
13GeneticsKids & Family1.61×
14MeteorologyHome & Garden1.61×
15FundraisingBusiness & Career1.60×
16Capital OneBusiness & Career1.59×
17CanadaTravel & Leisure1.59×
18InnovationBusiness & Career1.59×
19Mixed martial artsSports1.55×
20DonationBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
ExtroversionTHRILL1.29×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lion audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lion have in United States?

Lion has an estimated audience of 9,420,179 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Lion fans?

46.4% of Lion fans are female, 53.6% are male, with an average age of 38.6 years.

03

Which brands do Lion fans like most?

Lion fans show strongest brand affinity for Tori Spelling (16.25×), MDG (18.03×), and Ethiopian Airlines (14.75×) over the country average.

04

Where do Lion fans live in United States?

Lion fans in United States are most concentrated in Michigan (reach ~3M), California (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Lion fans also like?

Beyond Lion itself, the audience over-indexes on MDG (18.03×), Ethiopian Airlines (14.75×), Capital One (1.59×), and Big five game (16.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Lion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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