Lion Audience in United States

Lion has an estimated audience of 9,420,179 people in United States. 46.4% are female, 53.6% are male, average age 38.6. Top regions: Michigan, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Lion fan in United States is 38.6 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Lion audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Lion fans

Demographic split for Lion audience in United States
MetricValue
Female46.4%
Male53.6%
Average age38.6
Estimated audience size9,420,179

Audience persona

The typical Lion fan in United States is balanced, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Lion in United States
RegionReachAffinity
Michigan2,697,88810.95×
California689,1980.67×
Texas603,4380.75×
Florida450,8750.71×
Ohio346,4061.19×
New York341,8980.65×
Pennsylvania327,4781.03×
Illinois323,1861.03×
Wisconsin237,2731.67×
North Carolina200,6670.71×
Georgia192,4600.66×
Indiana192,4441.12×
Minnesota189,4301.4×
New Jersey186,2990.78×
Virginia178,5990.78×
Arizona171,6760.89×
Tennessee141,2930.75×
Maryland131,0500.81×
Massachusetts130,8140.7×
Missouri128,4070.85×
Colorado125,3210.84×
Washington124,0520.66×
Kentucky98,6430.84×
Iowa96,1111.24×
South Carolina94,2500.67×
Louisiana82,3980.68×
Nevada75,0140.82×
Alabama69,3910.53×
Kansas67,3130.91×
Connecticut61,1140.65×
Oklahoma59,0180.56×
Utah56,5150.67×
Oregon55,6390.52×
Mississippi52,5040.68×
Arkansas47,4710.61×
Nebraska41,4000.88×
New Mexico37,8510.8×
Idaho31,7030.67×
West Virginia31,5620.72×
Hawaii26,7840.66×
New Hampshire24,5870.66×
South Dakota23,8781.1×
Delaware21,8090.84×
Maine21,4030.63×
North Dakota20,5001.06×
Washington, District of Columbia19,3240.68×
Rhode Island19,2130.64×
Montana18,4280.71×
Alaska11,6960.58×
Wyoming11,0190.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lion audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage22.92×Cars & Mobility
Income tax13.19×Business & Career
Tori Spelling19.54×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V15.28×Cars & Mobility
Nature1.74×Home & Garden
MDG21.03×Technology & Electronics
Happiness1.65×Health
Payment card8.17×Fashion & Accessoires
Pre-school playgroup15.52×Kids & Family
Hobby Lobby1.79×Home & Garden
Ethiopian Airlines16.89×Travel & Leisure
Houston Astros3.76×Sports
Tractor Supply Company2.95×Shopping
Livestock1.8×Pets & Animals
Chick-fil-A1.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lion audience
TraitClusterScore
ExtroversionTHRILL1.54
PatriotismCONSERVATISM1.24
Risk AppetiteTHRILL1.23
Early Adopter MentalityPOWER1.21
Sports ActivityPOWER1.14
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Lion
CountryShare
United States20.0%
United Kingdom4.8%
Italy4.5%

See Lion audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Lion have in United States?

Lion has an estimated audience of 9,420,179 people in United States, concentrated in Michigan and California.

What is the gender split and age of Lion fans?

46.4% of Lion fans are female, 53.6% are male, with an average age of 38.6 years.

Which brands do Lion fans like most?

Lion fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Lion fans live in United States?

Lion fans in United States are most concentrated in Michigan (reach 2,697,888), California (reach 689,198), and Texas (reach 603,438). These three regions account for the largest share of the active audience.

What other brands do Lion fans also like?

Beyond Lion itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (22.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.