A data profile of the people who buy, follow and care about Landscape in United States — modelled from more than twelve digital signal sources. Landscape has an estimated audience of 26,048,570 people in United States.
The average Landscape fan in United States is 40.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Real property, Ace Hardware, Menards, with strongest over-indexing on Real property (2.56× the country average).
Demographically, the Landscape audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Landscape fan in United States is balanced, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Real property.
The key figures that characterise the Landscape profile in United States.
53.2% are female, 46.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 40.9 |
| Estimated audience size | 26,048,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Landscape audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 6.2% |
| United Kingdom | 6.0% |
Where the Landscape audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~400K | 1.50× | |
| 02 | Minnesota | ~500K | 1.26× | |
| 03 | Oregon | ~400K | 1.23× | |
| 04 | Texas | ~2.5M | 1.22× | |
| 05 | Nebraska | ~200K | 1.22× | |
| 06 | South Dakota | ~70K | 1.21× | |
| 07 | Kansas | ~200K | 1.20× | |
| 08 | Virginia | ~700K | 1.14× | |
| 09 | Missouri | ~500K | 1.13× | |
| 10 | Idaho | ~100K | 1.12× | |
| 11 | South Carolina | ~400K | 1.11× | |
| 12 | California | ~3M | 1.08× | |
| 13 | New Jersey | ~700K | 1.08× | |
| 14 | Arizona | ~600K | 1.08× | |
| 15 | Washington | ~600K | 1.08× | |
| 16 | Maine | ~100K | 1.08× | |
| 17 | North Dakota | ~60K | 1.08× | |
| 18 | Indiana | ~500K | 1.06× | |
| 19 | Pennsylvania | ~900K | 1.05× | |
| 20 | North Carolina | ~800K | 1.04× | |
| 21 | Kentucky | ~300K | 1.03× | |
| 22 | New York | ~1.5M | 1.02× | |
| 23 | Georgia | ~800K | 1.02× | |
| 24 | Ohio | ~800K | 1.02× | |
| 25 | Wisconsin | ~400K | 1.02× | |
| 26 | Oklahoma | ~300K | 1.01× | |
| 27 | New Mexico | ~100K | 0.99× | |
| 28 | Montana | ~70K | 0.99× | |
| 29 | Maryland | ~400K | 0.98× | |
| 30 | Arkansas | ~200K | 0.98× | |
| 31 | Michigan | ~700K | 0.97× | |
| 32 | Florida | ~1.5M | 0.94× | |
| 33 | Colorado | ~400K | 0.94× | |
| 34 | Tennessee | ~500K | 0.93× | |
| 35 | Connecticut | ~200K | 0.93× | |
| 36 | Iowa | ~200K | 0.93× | |
| 37 | Massachusetts | ~500K | 0.92× | |
| 38 | Illinois | ~800K | 0.89× | |
| 39 | Nevada | ~200K | 0.89× | |
| 40 | New Hampshire | ~90K | 0.89× | |
| 41 | Mississippi | ~200K | 0.87× | |
| 42 | Vermont | ~40K | 0.87× | |
| 43 | Alabama | ~300K | 0.85× | |
| 44 | Rhode Island | ~70K | 0.84× | |
| 45 | Alaska | ~50K | 0.84× | |
| 46 | West Virginia | ~100K | 0.82× | |
| 47 | Louisiana | ~300K | 0.81× | |
| 48 | Hawaii | ~90K | 0.80× | |
| 49 | Delaware | ~60K | 0.79× | |
| 50 | Washington, District of Columbia | ~60K | 0.76× |
The strongest cross-interests of the Landscape audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minnesota Wild | Sports | 3.55× | ||
| 02 | Birdwatching | Pets & Animals | 2.76× | ||
| 03 | Real property | Home & Garden | 2.56× | ||
| 04 | Wildlife photography | Technology & Electronics | 2.50× | ||
| 05 | Ace Hardware | Home & Garden | 2.37× | ||
| 06 | Enterprise Rent-A-Car | Cars & Mobility | 2.14× | ||
| 07 | Menards | Home & Garden | 2.02× | ||
| 08 | Google News | News | 2.02× | ||
| 09 | Travel photography | Technology & Electronics | 1.93× | ||
| 10 | Expedia | Travel & Leisure | 1.88× | ||
| 11 | Luxury real estate | Business & Career | 1.85× | ||
| 12 | Innovation | Business & Career | 1.84× | ||
| 13 | Art exhibition | Arts & Culture | 1.80× | ||
| 14 | Contemporary art | Arts & Culture | 1.66× | ||
| 15 | Adventure travel | Travel & Leisure | 1.63× | ||
| 16 | Planet Fitness | Sports | 1.54× | ||
| 17 | Museum | Arts & Culture | 1.54× | ||
| 18 | Vintage clothing | Fashion & Accessoires | 1.54× | ||
| 19 | Art museum | Arts & Culture | 1.51× | ||
| 20 | Thanksgiving | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Travelling | THRILL | 1.49× | |
| DIY Mentality | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Tradition | CONSERVATISM | 0.97× |
Landscape has an estimated audience of 26,048,570 people in United States, concentrated in California and Texas.
53.2% of Landscape fans are female, 46.8% are male, with an average age of 40.9 years.
Landscape fans show strongest brand affinity for Real property (2.56×), Ace Hardware (2.37×), and Menards (2.02×) over the country average.
Landscape fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Landscape itself, the audience over-indexes on Ace Hardware (2.37×), Menards (2.02×), Planet Fitness (1.54×), and Expedia (1.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Landscape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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