Food festival Audience in Germany
Food festival has an estimated audience of 525,000 people in Germany. 53.4% are female, 46.6% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Liam Neeson, Bruce Willis, Pierce Brosnan, Double Dare (1986 game show), Jamie Dornan.
The average Food festival fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Liam Neeson, Bruce Willis, Pierce Brosnan, with strongest over-indexing on Liam Neeson (20.55× the country average). Demographically, the Food festival audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Food festival fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 38.5 |
| Estimated audience size | 525,000 |
Audience persona
The typical Food festival fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Liam Neeson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,520 | 1.71× |
| Baden-Württemberg | 96,367 | 1.35× |
| Bayern | 81,834 | 0.97× |
| Niedersachsen | 52,641 | 1.03× |
| Hessen | 42,777 | 1.07× |
| Rheinland-Pfalz | 41,161 | 1.56× |
| Berlin | 19,307 | 0.82× |
| Sachsen | 19,129 | 0.74× |
| Brandenburg | 16,010 | 0.98× |
| Schleswig-Holstein | 13,220 | 0.7× |
| Thüringen | 11,662 | 0.87× |
| Hamburg | 9,885 | 0.83× |
| Saarland | 8,905 | 1.38× |
| Sachsen-Anhalt | 8,800 | 0.65× |
| Mecklenburg-Vorpommern | 6,880 | 0.69× |
| Bremen | 2,866 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liam Neeson | 20.55× | Movies & TV |
| Bruce Willis | 8.25× | Movies & TV |
| Pierce Brosnan | 11.44× | Movies & TV |
| Double Dare (1986 game show) | 17.54× | |
| Jamie Dornan | 17.12× | Movies & TV |
| Amanda Seyfried | 10.88× | Movies & TV |
| Dracula Untold | 26.12× | Movies & TV |
| Hugo (film) | 17.45× | Fashion & Accessoires |
| Cork (city) | 20.04× | Travel & Leisure |
| Braveheart | 13.06× | Movies & TV |
| Google Flights | 4.51× | Travel & Leisure |
| The Lovely Bones (film) | 28.53× | Movies & TV |
| Celtic mythology | 18.06× | Arts & Culture |
| Paddleboarding | 6.89× | Sports |
| Five Guys | 8.1× | Food & Beverages |
| Scone | 24.44× | Food & Beverages |
| The Melting Pot (restaurant) | 30.71× | Food & Beverages |
| Coopers Brewery | 32.73× | Food & Beverages |
| Crock-Pot Slow Cooker | 37.28× | Food & Beverages |
| Galway | 20.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.35 |
| Extroversion | THRILL | 1.95 |
| Sustainability | BALANCE | 1.88 |
| Travelling | THRILL | 1.88 |
| Design Affinity | PREMIUM | 1.68 |
| Urban Lifestyle | OPEN | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 8.2% |
| India | 8.1% |
See Food festival audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Food festival have in Germany?
Food festival has an estimated audience of 525,000 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Food festival fans?
53.4% of Food festival fans are female, 46.6% are male, with an average age of 38.5 years.
Which brands do Food festival fans like most?
Food festival fans show strongest brand affinity for Liam Neeson (20.55×), Bruce Willis (8.25×), and Pierce Brosnan (11.44×) over the country average.
Where do Food festival fans live in Germany?
Food festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,520), Baden-Württemberg (reach 96,367), and Bayern (reach 81,834). These three regions account for the largest share of the active audience.
What other brands do Food festival fans also like?
Beyond Food festival itself, the audience over-indexes on Bruce Willis (8.25×), Pierce Brosnan (11.44×), Double Dare (1986 game show) (17.54×), and Jamie Dornan (17.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Food festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.