Rascasse Audience Intelligence

Food festival Audience in Germany

A data profile of the people who buy, follow and care about Food festival in Germany — modelled from more than twelve digital signal sources. Food festival has an estimated audience of 525,000 people in Germany.

#185among Touchpoint in Germany#538in Food & Beverages

The average Food festival fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Liam Neeson, Bruce Willis, Pierce Brosnan, with strongest over-indexing on Liam Neeson (20.55× the country average).

Demographically, the Food festival audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Food festival fan in Germany is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Liam Neeson.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food festival profile in Germany.

Audience size
525K
in Germany
Gender
53.4%♀
46.6% male
Age
38.5
average years
Country rank
#11296
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food festival fans

53.4% are female, 46.6% are male, average age 38.5.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Food festival audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age38.5
Estimated audience size525,000
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Food festival audience in Germany
Age bracketShare%
16-1926%
20-2915%
30-3916%
40-4920%
50+22%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Food festival audience comes from Germany.

Worldwide audience distribution share by country for Food festival
CountryShare
United States24.9%
United Kingdom8.2%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Food festival fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.69×
02Rheinland-Pfalz~40K1.46×
03Baden-Württemberg~90K1.29×
04Saarland~8K1.26×
05Niedersachsen~50K1.06×
06Hessen~40K1.04×
07Brandenburg~20K1.03×
08Bayern~80K0.96×
09Thüringen~10K0.92×
10Hamburg~10K0.90×
11Bremen~4K0.87×
12Mecklenburg-Vorpommern~8K0.82×
13Sachsen-Anhalt~10K0.81×
14Sachsen~20K0.80×
15Berlin~20K0.80×
16Schleswig-Holstein~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Food festival, Germany
0.77×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food festival audience
#·InterestCategoryAffinity×
01The Melting Pot (restaurant)Food & Beverages30.71×
02The Lovely Bones (film)Movies & TV28.53×
03Dracula UntoldMovies & TV26.12×
04SconeFood & Beverages24.44×
05Liam NeesonMovies & TV20.55×
06Cork (city)Travel & Leisure20.04×
07Celtic mythologyArts & Culture18.06×
08Double Dare (1986 game show)Movie / TV Show / Series17.54×
09Hugo (film)Fashion & Accessoires17.45×
10Jamie DornanMovies & TV17.12×
11LovingMusic & Radio14.01×
12BraveheartMovies & TV13.06×
13Pierce BrosnanMovies & TV11.44×
14Independence Day (1996 film)Movies & TV11.21×
15Amanda SeyfriedMovies & TV10.88×
16Bruce WillisMovies & TV8.25×
17Five GuysFood & Beverages8.10×
18Yayoi KusamaArts & Culture7.76×
19PaddleboardingSports6.89×
20Google FlightsTravel & Leisure4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food festival audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
TravellingTHRILL1.77×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food festival audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
ExtroversionTHRILL0.98×
Risk AppetiteTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food festival have in Germany?

Food festival has an estimated audience of 525,000 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Food festival fans?

53.4% of Food festival fans are female, 46.6% are male, with an average age of 38.5 years.

03

Which brands do Food festival fans like most?

Food festival fans show strongest brand affinity for Liam Neeson (20.55×), Bruce Willis (8.25×), and Pierce Brosnan (11.44×) over the country average.

04

Where do Food festival fans live in Germany?

Food festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~90K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Food festival fans also like?

Beyond Food festival itself, the audience over-indexes on Bruce Willis (8.25×), Pierce Brosnan (11.44×), Double Dare (1986 game show) (17.54×), and Jamie Dornan (17.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Food festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Food festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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