Rascasse Audience Intelligence

Food festival Audience in United States

A data profile of the people who buy, follow and care about Food festival in United States — modelled from more than twelve digital signal sources. Food festival has an estimated audience of 4,038,542 people in United States.

#165among Touchpoint in United States#520in Food & Beverages

The average Food festival fan in United States is 40.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food festival profile in United States.

Audience size
4M
in United States
Gender
59.4%♀
40.6% male
Age
40.9
average years
Country rank
#7988
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food festival fans

59.4% are female, 40.6% are male, average age 40.9.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Food festival audience in United States
MetricValue
Female59.4%
Male40.6%
Average age40.9
Estimated audience size4,038,542
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Food festival audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Food festival audience comes from United States.

Worldwide audience distribution share by country for Food festival
CountryShare
United States24.9%
United Kingdom8.2%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Food festival fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M6.13×
02Indiana~200K3.19×
03Nevada~90K2.35×
04New Jersey~200K2.21×
05Arizona~200K2.00×
06Virginia~100K1.36×
07Delaware~20K1.35×
08California~600K1.28×
09Maryland~90K1.27×
10Connecticut~50K1.26×
11Texas~400K1.23×
12Georgia~100K1.20×
13Mississippi~40K1.17×
14South Carolina~70K1.14×
15North Carolina~100K1.09×
16Pennsylvania~100K1.08×
17Louisiana~50K1.01×
18Florida~300K0.94×
19Hawaii~20K0.92×
20Alaska~8K0.92×
21Vermont~7K0.92×
22Kentucky~50K0.91×
23Washington, District of Columbia~10K0.91×
24North Dakota~8K0.91×
25Rhode Island~10K0.90×
26South Dakota~8K0.90×
27Montana~10K0.88×
28Alabama~50K0.87×
29Iowa~30K0.87×
30West Virginia~20K0.87×
31New Hampshire~10K0.85×
32Maine~10K0.85×
33Minnesota~50K0.84×
34Oregon~40K0.84×
35Idaho~20K0.83×
36Arkansas~30K0.81×
37New Mexico~20K0.81×
38Nebraska~20K0.80×
39Tennessee~60K0.79×
40Missouri~50K0.79×
41Kansas~20K0.78×
42Illinois~100K0.77×
43Massachusetts~60K0.76×
44Michigan~80K0.74×
45Wisconsin~40K0.74×
46Utah~30K0.74×
47Washington~60K0.73×
48Oklahoma~30K0.73×
49Ohio~90K0.69×
50Colorado~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Food festival, United States
0.61×1.00×6.13×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Food festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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