Rascasse Audience Intelligence

Irish pub Audience in United States

A data profile of the people who buy, follow and care about Irish pub in United States — modelled from more than twelve digital signal sources. Irish pub has an estimated audience of 1,694,962 people in United States.

#228among Touchpoint in United States#1243in Travel & Leisure

The average Irish pub fan in United States is 43.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Demographically, the Irish pub audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish pub profile in United States.

Audience size
1.7M
in United States
Gender
54.8%♀
45.2% male
Age
43.8
average years
Country rank
#16193
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish pub fans

54.8% are female, 45.2% are male, average age 43.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Irish pub audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.8
Estimated audience size1,694,962
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Irish pub audience in United States
Age bracketShare%
16-196%
20-2917%
30-3923%
40-4930%
50+24%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Irish pub audience comes from United States.

Worldwide audience distribution share by country for Irish pub
CountryShare
United States26.6%
China11.2%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish pub audience in United States is strongest.

Fig. 05

Top regions by affinity

Irish pub fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.19×
02Massachusetts~60K1.80×
03New York~200K1.71×
04Vermont~5K1.53×
05Florida~200K1.48×
06Maine~9K1.43×
07New Hampshire~9K1.42×
08Colorado~40K1.32×
09Virginia~50K1.27×
10Hawaii~9K1.20×
11Washington~40K1.17×
12South Carolina~30K1.17×
13Illinois~70K1.15×
14New Jersey~50K1.15×
15Rhode Island~6K1.14×
16North Carolina~60K1.12×
17Connecticut~20K1.10×
18Wyoming~3K1.10×
19Nevada~20K1.08×
20Oregon~20K1.02×
21Georgia~50K1.01×
22Maryland~30K1.01×
23Pennsylvania~60K1.00×
24Michigan~40K0.98×
25Tennessee~30K0.97×
26West Virginia~7K0.94×
27Minnesota~20K0.93×
28Kansas~10K0.93×
29California~200K0.91×
30Wisconsin~20K0.89×
31Montana~4K0.88×
32Indiana~30K0.85×
33Delaware~4K0.84×
34Arizona~30K0.83×
35Missouri~20K0.83×
36Texas~100K0.81×
37Alaska~3K0.80×
38Ohio~40K0.79×
39Iowa~10K0.78×
40South Dakota~3K0.77×
41Alabama~20K0.76×
42Kentucky~20K0.72×
43Idaho~6K0.71×
44New Mexico~6K0.70×
45Oklahoma~10K0.68×
46Arkansas~9K0.68×
47Louisiana~10K0.67×
48Nebraska~6K0.66×
49Mississippi~9K0.61×
50Utah~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Irish pub, United States
0.51×1.00×2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish pub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish pub audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.57×
SustainabilityBALANCE0.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish pub audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.21×
Need for SecurityCONSERVATISM0.23×
Social Media UsageJOY0.25×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Irish pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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