Irish pub Audience in United States
Irish pub has an estimated audience of 1,694,962 people in United States. 54.8% are female, 45.2% are male, average age 43.8. Top regions: Florida, California, New York.
The average Irish pub fan in United States is 43.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Demographically, the Irish pub audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Individualism, Patriotism.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Irish pub fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.8 |
| Estimated audience size | 1,694,962 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 195,576 | 1.7× |
| California | 180,989 | 0.97× |
| New York | 175,794 | 1.86× |
| Texas | 127,313 | 0.87× |
| Illinois | 76,191 | 1.35× |
| Massachusetts | 67,428 | 2.02× |
| North Carolina | 61,494 | 1.21× |
| Pennsylvania | 58,252 | 1.02× |
| Virginia | 56,655 | 1.37× |
| Georgia | 52,474 | 1.0× |
| New Jersey | 48,696 | 1.13× |
| Michigan | 45,390 | 1.02× |
| Washington | 44,458 | 1.31× |
| Ohio | 43,006 | 0.82× |
| Colorado | 39,344 | 1.47× |
| Tennessee | 33,428 | 0.98× |
| Arizona | 32,529 | 0.94× |
| Maryland | 30,840 | 1.06× |
| South Carolina | 30,818 | 1.21× |
| Minnesota | 26,095 | 1.07× |
| Wisconsin | 25,528 | 1.0× |
| Indiana | 25,286 | 0.82× |
| Missouri | 22,369 | 0.82× |
| Oregon | 20,161 | 1.04× |
| Nevada | 19,432 | 1.19× |
| Connecticut | 17,405 | 1.02× |
| Alabama | 16,990 | 0.72× |
| Kentucky | 15,154 | 0.71× |
| Louisiana | 14,228 | 0.65× |
| Washington, District of Columbia | 13,741 | 2.7× |
| Oklahoma | 12,435 | 0.66× |
| Iowa | 11,191 | 0.8× |
| Kansas | 9,589 | 0.72× |
| Maine | 8,495 | 1.4× |
| Hawaii | 8,392 | 1.15× |
| New Hampshire | 7,795 | 1.17× |
| Arkansas | 7,306 | 0.52× |
| West Virginia | 6,815 | 0.86× |
| Rhode Island | 6,438 | 1.19× |
| Utah | 6,280 | 0.41× |
| Mississippi | 5,562 | 0.4× |
| Nebraska | 4,926 | 0.58× |
| Idaho | 4,714 | 0.55× |
| Vermont | 4,674 | 1.57× |
| New Mexico | 4,340 | 0.51× |
| Delaware | 3,647 | 0.78× |
| Montana | 3,342 | 0.71× |
| South Dakota | 2,248 | 0.57× |
| Alaska | 2,192 | 0.6× |
| North Dakota | 1,474 | 0.42× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 0.58 |
| Patriotism | CONSERVATISM | 0.58 |
| LGBTQ+ Identity | OPEN | 0.53 |
| Social Media Usage | JOY | 0.51 |
| Sustainability | BALANCE | 0.45 |
| Early Adopter Mentality | POWER | 0.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| China | 11.2% |
| Germany | 5.0% |
See Irish pub audiences in other countries
More Travel & Leisure audiences in United States
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- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Irish pub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.