Oyster Audience in Germany
Oyster has an estimated audience of 308,997 people in Germany. 52.4% are female, 47.6% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Certified Pre-Owned, Chrono24, Rolex, Clock, Business and industry.
The average Oyster fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Certified Pre-Owned, Chrono24, Rolex, with strongest over-indexing on Certified Pre-Owned (10.22× the country average). Demographically, the Oyster audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Oyster fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.1 |
| Estimated audience size | 308,997 |
Audience persona
The typical Oyster fan in Germany is balanced, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Certified Pre-Owned.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,551 | 1.19× |
| Bayern | 63,394 | 1.28× |
| Baden-Württemberg | 51,857 | 1.23× |
| Hessen | 29,736 | 1.26× |
| Niedersachsen | 27,762 | 0.93× |
| Berlin | 18,629 | 1.35× |
| Rheinland-Pfalz | 16,195 | 1.05× |
| Sachsen | 12,067 | 0.8× |
| Schleswig-Holstein | 10,892 | 0.98× |
| Hamburg | 9,800 | 1.4× |
| Brandenburg | 6,534 | 0.68× |
| Thüringen | 5,114 | 0.65× |
| Sachsen-Anhalt | 4,709 | 0.59× |
| Mecklenburg-Vorpommern | 4,061 | 0.69× |
| Saarland | 3,933 | 1.04× |
| Bremen | 2,363 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Certified Pre-Owned | 10.22× | Cars & Mobility |
| Chrono24 | 12.81× | Shopping |
| Rolex | 5.57× | Fashion & Accessoires |
| Clock | 5.31× | Fashion & Accessoires |
| Business and industry | 1.51× | Business & Career |
| Tagesschau | 1.66× | Movies & TV |
| Hermès | 2.33× | Fashion & Accessoires |
| Automatic watch | 6.27× | Fashion & Accessoires |
| Mechanical watch | 6.2× | Fashion & Accessoires |
| Breitling | 6.61× | Fashion & Accessoires |
| Breuninger | 2.22× | Fashion & Accessoires |
| AutoScout24 | 1.74× | Cars & Mobility |
| Patek Philippe | 4.54× | Fashion & Accessoires |
| Tissot | 5.75× | Fashion & Accessoires |
| Watch | 2.58× | Fashion & Accessoires |
| Adventure | 1.73× | Travel & Leisure |
| Omega | 4.71× | Fashion & Accessoires |
| Used Cars | 2.56× | Cars & Mobility |
| Audemars Piguet | 4.38× | Fashion & Accessoires |
| Pink (Color) | 4.96× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.69 |
| Travelling | THRILL | 2.51 |
| Convenience Orientation | PREMIUM | 2.42 |
| Quality Awareness | PREMIUM | 1.98 |
| Design Affinity | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 13.1% |
| Taiwan | 6.8% |
See Oyster audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oyster have in Germany?
Oyster has an estimated audience of 308,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oyster fans?
52.4% of Oyster fans are female, 47.6% are male, with an average age of 40.1 years.
Which brands do Oyster fans like most?
Oyster fans show strongest brand affinity for Certified Pre-Owned (10.22×), Chrono24 (12.81×), and Rolex (5.57×) over the country average.
Where do Oyster fans live in Germany?
Oyster fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,551), Bayern (reach 63,394), and Baden-Württemberg (reach 51,857). These three regions account for the largest share of the active audience.
What other brands do Oyster fans also like?
Beyond Oyster itself, the audience over-indexes on Chrono24 (12.81×), Rolex (5.57×), Clock (5.31×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oyster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.