Rascasse Audience Intelligence

Oyster Audience in Germany

A data profile of the people who buy, follow and care about Oyster in Germany — modelled from more than twelve digital signal sources. Oyster has an estimated audience of 308,997 people in Germany.

#6060among Topic in Germany#276in Pets & Animals

The average Oyster fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chrono24, Certified Pre-Owned, Rolex, with strongest over-indexing on Chrono24 (12.81× the country average).

Demographically, the Oyster audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oyster fan in Germany is balanced, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Chrono24.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oyster profile in Germany.

Audience size
309K
in Germany
Gender
52.4%♀
47.6% male
Age
40.1
average years
Country rank
#16962
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oyster fans

52.4% are female, 47.6% are male, average age 40.1.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Oyster audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age40.1
Estimated audience size308,997
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Oyster audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Oyster audience comes from Germany.

Worldwide audience distribution share by country for Oyster
CountryShare
United States22.8%
Japan13.0%
Taiwan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oyster audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oyster fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.61×
02Hamburg~10K1.38×
03Bayern~60K1.25×
04Hessen~30K1.24×
05Baden-Württemberg~50K1.16×
06Nordrhein-Westfalen~80K1.11×
07Saarland~4K1.05×
08Rheinland-Pfalz~20K1.02×
09Schleswig-Holstein~10K0.98×
10Bremen~3K0.97×
11Niedersachsen~30K0.90×
12Sachsen~10K0.79×
13Mecklenburg-Vorpommern~4K0.74×
14Brandenburg~7K0.73×
15Thüringen~6K0.72×
16Sachsen-Anhalt~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Oyster, Germany
0.64×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oyster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oyster audience
#·InterestCategoryAffinity×
01Chrono24Shopping12.81×
02Certified Pre-OwnedCars & Mobility10.22×
03BreitlingFashion & Accessoires6.61×
04Automatic watchFashion & Accessoires6.27×
05Mechanical watchFashion & Accessoires6.20×
06TissotFashion & Accessoires5.75×
07RolexFashion & Accessoires5.57×
08ClockFashion & Accessoires5.31×
09Pink (Color)Home & Garden4.96×
10OmegaFashion & Accessoires4.71×
11Patek PhilippeFashion & Accessoires4.54×
12Audemars PiguetFashion & Accessoires4.38×
13WatchFashion & Accessoires2.58×
14Used CarsCars & Mobility2.56×
15HermèsFashion & Accessoires2.33×
16BreuningerFashion & Accessoires2.22×
17AutoScout24Cars & Mobility1.74×
18AdventureTravel & Leisure1.73×
19TagesschauMovies & TV1.66×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oyster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oyster audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.18×
IndulgenceJOY2.07×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oyster audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.87×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oyster have in Germany?

Oyster has an estimated audience of 308,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oyster fans?

52.4% of Oyster fans are female, 47.6% are male, with an average age of 40.1 years.

03

Which brands do Oyster fans like most?

Oyster fans show strongest brand affinity for Chrono24 (12.81×), Certified Pre-Owned (10.22×), and Rolex (5.57×) over the country average.

04

Where do Oyster fans live in Germany?

Oyster fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Oyster fans also like?

Beyond Oyster itself, the audience over-indexes on Certified Pre-Owned (10.22×), Rolex (5.57×), Clock (5.31×), and Business and industry (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Oyster audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oyster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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