Rascasse Audience Intelligence

Pink (Color) Audience in Germany

A data profile of the people who buy, follow and care about Pink (Color) in Germany — modelled from more than twelve digital signal sources. Pink (Color) has an estimated audience of 1,292,105 people in Germany.

#2656among Topic in Germany#356in Home & Garden

The average Pink (Color) fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hello Kitty, Floral design, Millie Bobby Brown, with strongest over-indexing on Hello Kitty (11.6× the country average).

Demographically, the Pink (Color) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pink (Color) fan in Germany is more female, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Hello Kitty.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink (Color) profile in Germany.

Audience size
1.3M
in Germany
Gender
75.8%♀
24.2% male
Age
32.3
average years
Country rank
#5135
Topic in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pink (Color) fans

75.8% are female, 24.2% are male, average age 32.3.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Pink (Color) audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age32.3
Estimated audience size1,292,105
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Pink (Color) audience in Germany
Age bracketShare%
16-1938%
20-2922%
30-3917%
40-4916%
50+8%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Pink (Color) audience comes from Germany.

Worldwide audience distribution share by country for Pink (Color)
CountryShare
United States14.4%
Japan13.2%
China8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink (Color) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pink (Color) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.23×
02Sachsen~70K1.15×
03Baden-Württemberg~200K1.10×
04Thüringen~40K1.09×
05Hessen~100K1.08×
06Sachsen-Anhalt~40K1.06×
07Bayern~200K1.00×
08Rheinland-Pfalz~60K1.00×
09Niedersachsen~100K0.99×
10Bremen~10K0.95×
11Hamburg~30K0.94×
12Saarland~10K0.94×
13Schleswig-Holstein~40K0.93×
14Mecklenburg-Vorpommern~20K0.91×
15Brandenburg~40K0.90×
16Berlin~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Pink (Color), Germany
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink (Color) audience
#·InterestCategoryAffinity×
01Connie BrittonMovies & TV20.00×
02Faith HillMusic & Radio16.07×
03Leona LewisMusic & Radio14.65×
04Lily AllenMusic & Radio11.65×
05Hello KittyKids & Family11.60×
06Floral designHome & Garden6.34×
07Catherine O'HaraMovies & TV6.02×
08Nina ChubaMusic & Radio4.65×
09Crime fictionLiterature4.42×
10Liam NeesonMovies & TV4.40×
11Lip glossBeauty & Wellness4.33×
12Millie Bobby BrownMovies & TV4.15×
13Nail salonBeauty & Wellness4.00×
14Robert RedfordMovies & TV3.47×
15Flower bouquetHome & Garden3.04×
16Digital photographyBusiness & Career2.66×
17SupermanMovies & TV2.50×
18Do it yourself (DIY)Home & Garden1.81×
19Harry PotterMovies & TV1.70×
20TikTokInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pink (Color) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.99×
ExtroversionTHRILL1.91×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pink (Color) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.83×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pink (Color) have in Germany?

Pink (Color) has an estimated audience of 1,292,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pink (Color) fans?

75.8% of Pink (Color) fans are female, 24.2% are male, with an average age of 32.3 years.

03

Which brands do Pink (Color) fans like most?

Pink (Color) fans show strongest brand affinity for Hello Kitty (11.6×), Floral design (6.34×), and Millie Bobby Brown (4.15×) over the country average.

04

Where do Pink (Color) fans live in Germany?

Pink (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pink (Color) fans also like?

Beyond Pink (Color) itself, the audience over-indexes on Floral design (6.34×), Millie Bobby Brown (4.15×), Crime fiction (4.42×), and Harry Potter (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Pink (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pink (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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