Pink (Color) Audience in Germany
Pink (Color) has an estimated audience of 1,292,105 people in Germany. 75.8% are female, 24.2% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, KLOS, Clogging, Grappling, Avneet Kaur.
The average Pink (Color) fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, KLOS, Clogging, with strongest over-indexing on Rossmann (1.9× the country average). Demographically, the Pink (Color) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pink (Color) fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 32.3 |
| Estimated audience size | 1,292,105 |
Audience persona
The typical Pink (Color) fan in Germany is more female, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 334,528 | 1.18× |
| Bayern | 213,162 | 1.03× |
| Baden-Württemberg | 211,210 | 1.2× |
| Niedersachsen | 123,473 | 0.98× |
| Hessen | 105,243 | 1.07× |
| Sachsen | 79,973 | 1.26× |
| Rheinland-Pfalz | 64,544 | 1× |
| Berlin | 51,733 | 0.9× |
| Schleswig-Holstein | 42,617 | 0.92× |
| Brandenburg | 35,898 | 0.9× |
| Sachsen-Anhalt | 33,324 | 1× |
| Thüringen | 32,503 | 0.99× |
| Hamburg | 27,843 | 0.95× |
| Mecklenburg-Vorpommern | 21,022 | 0.85× |
| Saarland | 13,991 | 0.88× |
| Bremen | 10,009 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.9× | Shopping |
| KLOS | 20× | Music & Radio |
| Clogging | 15.35× | Music & Radio |
| Grappling | 2.52× | Sports |
| Avneet Kaur | 19.88× | Movies & TV |
| Bank account | 2.25× | Business & Career |
| Cachorro | 2.55× | Pets & Animals |
| Gloria | 2.8× | Music & Radio |
| YouGov | 4.22× | Business & Career |
| Sixx | 1.73× | Movies & TV |
| Indigenous Australian art | 3.19× | Arts & Culture |
| Home Delivery | 1.5× | Food & Beverages |
| Ipekyol | 2.1× | Shopping |
| Information sensitivity | 2.59× | Technology & Electronics |
| Haitian Vodou | 1.55× | Politics & Society |
| Fatteh | 5.2× | Food & Beverages |
| Picnic | 1.75× | Kids & Family |
| Mülheim | 1.67× | Travel & Leisure |
| Kazuo Ishiguro | 5.79× | Literature |
| Roger Federer | 1.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.65 |
| Extroversion | THRILL | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.45 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Creativity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 13.2% |
| China | 8.4% |
See Pink (Color) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pink (Color) have in Germany?
Pink (Color) has an estimated audience of 1,292,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pink (Color) fans?
75.8% of Pink (Color) fans are female, 24.2% are male, with an average age of 32.3 years.
Which brands do Pink (Color) fans like most?
Pink (Color) fans show strongest brand affinity for Rossmann (1.9×), KLOS (20×), and Clogging (15.35×) over the country average.
Where do Pink (Color) fans live in Germany?
Pink (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 334,528), Bayern (reach 213,162), and Baden-Württemberg (reach 211,210). These three regions account for the largest share of the active audience.
What other brands do Pink (Color) fans also like?
Beyond Pink (Color) itself, the audience over-indexes on KLOS (20×), Clogging (15.35×), Grappling (2.52×), and Avneet Kaur (19.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pink (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.