Rascasse Audience Intelligence

Pink (Color) Audience in United States

A data profile of the people who buy, follow and care about Pink (Color) in United States — modelled from more than twelve digital signal sources. Pink (Color) has an estimated audience of 3,753,770 people in United States.

#4476among Topic in United States#552in Home & Garden

The average Pink (Color) fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Diary, Superman, with strongest over-indexing on Do it yourself (DIY) (2.12× the country average).

Demographically, the Pink (Color) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pink (Color) fan in United States is more female, around 32.2 years old, with strong Tradition tendencies and a notable affinity for Do it yourself (DIY).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink (Color) profile in United States.

Audience size
3.8M
in United States
Gender
81.9%♀
18.1% male
Age
32.2
average years
Country rank
#8480
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pink (Color) fans

81.9% are female, 18.1% are male, average age 32.2.

Fig. 02

Gender split

81.9%
Female
18.1%
Male
Demographic split for Pink (Color) audience in United States
MetricValue
Female81.9%
Male18.1%
Average age32.2
Estimated audience size3,753,770
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Pink (Color) audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4914%
50+9%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Pink (Color) audience comes from United States.

Worldwide audience distribution share by country for Pink (Color)
CountryShare
United States14.4%
Japan13.2%
China8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink (Color) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pink (Color) fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.29×
02New Jersey~100K1.24×
03Illinois~200K1.23×
04Texas~400K1.20×
05Delaware~10K1.19×
06Rhode Island~10K1.18×
07New York~200K1.15×
08Ohio~100K1.15×
09Alabama~60K1.14×
10Missouri~70K1.13×
11Arizona~90K1.12×
12Maryland~70K1.11×
13Pennsylvania~100K1.10×
14Georgia~100K1.09×
15Louisiana~50K1.09×
16Kentucky~50K1.09×
17Nevada~40K1.09×
18Mississippi~30K1.09×
19Indiana~70K1.08×
20Oklahoma~40K1.06×
21Connecticut~40K1.06×
22Wisconsin~60K1.04×
23West Virginia~20K1.04×
24North Carolina~100K1.03×
25Arkansas~30K1.03×
26Florida~300K1.02×
27Michigan~100K1.00×
28Massachusetts~70K1.00×
29New Mexico~20K0.97×
30Utah~30K0.96×
31Kansas~30K0.96×
32Nebraska~20K0.96×
33Tennessee~70K0.95×
34South Carolina~50K0.95×
35Virginia~90K0.94×
36South Dakota~8K0.94×
37Minnesota~50K0.93×
38Oregon~40K0.93×
39Washington~70K0.92×
40North Dakota~7K0.92×
41Iowa~30K0.90×
42Hawaii~10K0.90×
43Maine~10K0.88×
44Montana~9K0.87×
45New Hampshire~10K0.81×
46Colorado~50K0.80×
47Idaho~10K0.78×
48Alaska~6K0.74×
49Washington, District of Columbia~8K0.71×
50Vermont~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Pink (Color), United States
0.66×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink (Color) audience
#·InterestCategoryAffinity×
01Michelle RodriguezMovies & TV7.05×
02Brittany SnowMovies & TV5.34×
03Hello KittyKids & Family4.44×
04DiaryKids & Family3.96×
05Bath and BodyworksShopping3.93×
06Bohemian styleFashion & Accessoires3.56×
07Natural skin careBeauty & Wellness2.95×
08Eyelash extensionsBeauty & Wellness2.83×
09Handmade jewelryFashion & Accessoires2.79×
10Anime and manga fandomLiterature2.68×
11Hair ExtensionsBeauty & Wellness2.33×
12Five BelowShopping2.23×
13Personal careHealth2.22×
14Vintage clothingFashion & Accessoires2.22×
15Do it yourself (DIY)Home & Garden2.12×
16Local foodFood & Beverages1.91×
17EtsyFashion & Accessoires1.87×
18Harry PotterMovies & TV1.78×
19SephoraShopping1.76×
20SupermanMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pink (Color) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.57×
Design AffinityPREMIUM1.55×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pink (Color) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
Convenience OrientationPREMIUM0.78×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pink (Color) have in United States?

Pink (Color) has an estimated audience of 3,753,770 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pink (Color) fans?

81.9% of Pink (Color) fans are female, 18.1% are male, with an average age of 32.2 years.

03

Which brands do Pink (Color) fans like most?

Pink (Color) fans show strongest brand affinity for Do it yourself (DIY) (2.12×), Diary (3.96×), and Superman (1.73×) over the country average.

04

Where do Pink (Color) fans live in United States?

Pink (Color) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pink (Color) fans also like?

Beyond Pink (Color) itself, the audience over-indexes on Diary (3.96×), Superman (1.73×), Bath and Bodyworks (3.93×), and Brittany Snow (5.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pink (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pink (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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