A data profile of the people who buy, follow and care about Leona Lewis in Germany — modelled from more than twelve digital signal sources. Leona Lewis has an estimated audience of 240,222 people in Germany.
The average Leona Lewis fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Calum Scott, Shania Twain, Natasha Bedingfield, with strongest over-indexing on Calum Scott (78× the country average).
Demographically, the Leona Lewis audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Leona Lewis fan in Germany is balanced, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Calum Scott.
The key figures that characterise the Leona Lewis profile in Germany.
52.7% are female, 47.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 44.1 |
| Estimated audience size | 240,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Leona Lewis audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 23.3% |
| Germany | 11.5% |
Where the Leona Lewis audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~3K | 1.30× | |
| 02 | Niedersachsen | ~30K | 1.12× | |
| 03 | Sachsen-Anhalt | ~7K | 1.08× | |
| 04 | Hamburg | ~6K | 1.07× | |
| 05 | Mecklenburg-Vorpommern | ~5K | 1.06× | |
| 06 | Schleswig-Holstein | ~9K | 1.05× | |
| 07 | Thüringen | ~6K | 1.02× | |
| 08 | Rheinland-Pfalz | ~10K | 0.96× | |
| 09 | Nordrhein-Westfalen | ~50K | 0.94× | |
| 10 | Brandenburg | ~7K | 0.94× | |
| 11 | Bayern | ~40K | 0.92× | |
| 12 | Saarland | ~3K | 0.92× | |
| 13 | Hessen | ~20K | 0.90× | |
| 14 | Sachsen | ~10K | 0.90× | |
| 15 | Baden-Württemberg | ~30K | 0.89× | |
| 16 | Berlin | ~9K | 0.87× |
The strongest cross-interests of the Leona Lewis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natasha Bedingfield | Music & Radio | 153.00× | ||
| 02 | Sugababes | Music & Radio | 105.58× | ||
| 03 | Shania Twain | Music & Radio | 82.50× | ||
| 04 | Calum Scott | Music & Radio | 78.00× | ||
| 05 | Luther Vandross | Music & Radio | 75.45× | ||
| 06 | Donna Summer | Music & Radio | 68.21× | ||
| 07 | Gwen Stefani | Music & Radio | 55.03× | ||
| 08 | Hilary Duff | Movies & TV | 50.16× | ||
| 09 | Marvin Gaye | Music & Radio | 47.33× | ||
| 10 | BANNERS | Music & Radio | 45.83× | ||
| 11 | Josh Brolin | Movies & TV | 39.06× | ||
| 12 | Diana Ross | Music & Radio | 37.52× | ||
| 13 | Lionel Richie | Music & Radio | 33.29× | ||
| 14 | Cyndi Lauper | Music & Radio | 28.60× | ||
| 15 | Shakira | Music & Radio | 23.40× | ||
| 16 | Mariah Carey | Music & Radio | 21.66× | ||
| 17 | Five Guys | Food & Beverages | 20.00× | ||
| 18 | Cher | Music & Radio | 15.14× | ||
| 19 | Celine Dion | Music & Radio | 14.86× | ||
| 20 | Whitney Houston | Music & Radio | 13.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.81× | |
| Extroversion | THRILL | 1.73× | |
| Social Media Usage | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.07× | |
| Luxury Orientation | PREMIUM | 1.09× | |
| Sustainability | BALANCE | 1.13× |
Leona Lewis has an estimated audience of 240,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.7% of Leona Lewis fans are female, 47.3% are male, with an average age of 44.1 years.
Leona Lewis fans show strongest brand affinity for Calum Scott (78×), Shania Twain (82.5×), and Natasha Bedingfield (153×) over the country average.
Leona Lewis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Leona Lewis itself, the audience over-indexes on Shania Twain (82.5×), Natasha Bedingfield (153×), Hilary Duff (50.16×), and Sugababes (105.58×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Leona Lewis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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