BANNERS Audience in Germany
BANNERS has an estimated audience of 262,449 people in Germany. 58.6% are female, 41.4% are male, average age 36.7. Top brand affinities: Bullion, Dog breed, Whataburger, Warren Haynes, HELP University.
Top brand affinities include Bullion, Dog breed, Whataburger, with strongest over-indexing on Bullion (760.32× the country average). Demographically, the BANNERS audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of BANNERS fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 36.7 |
| Estimated audience size | 262,449 |
Audience persona
The typical BANNERS fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Bullion.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bullion | 760.32× | Business & Career |
| Dog breed | 4.45× | Pets & Animals |
| Whataburger | 24.15× | Food & Beverages |
| Warren Haynes | 29.45× | Music & Radio |
| HELP University | 134.6× | Business & Career |
| Home construction | 1.83× | Home & Garden |
| Combat sport | 2.29× | Sports |
| Home Office | 1.92× | Business & Career |
| Progressive rock | 2.48× | Music & Radio |
| 3D printing | 3.16× | Technology & Electronics |
| Neon Genesis Evangelion (manga) | 9.6× | Literature |
| Personalised Gifts | 2.39× | Home & Garden |
| JamBase | 50.23× | Music & Radio |
| Israel | 2.33× | Travel & Leisure |
| N'Golo Kanté | 6.3× | Sports |
| Kotka | 23.59× | Travel & Leisure |
| Hostelworld | 6.85× | Travel & Leisure |
| Commercial mortgage | 2.18× | Business & Career |
| Handmade Gifts | 2.04× | Kids & Family |
| Vaani Kapoor | 24.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| Sports Activity | POWER | 1.24 |
| Creativity | OPEN | 1.23 |
| Mindfulness | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 20.7% |
| Indonesia | 8.8% |
See BANNERS audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for BANNERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.