BANNERS Audience in Germany
BANNERS has an estimated audience of 262,449 people in Germany. 58.6% are female, 41.4% are male, average age 36.7. Top brand affinities: james arthur, Freddie Highmore, Sia, JACK & JONES, Ronan Keating.
Top brand affinities include james arthur, Freddie Highmore, Sia, with strongest over-indexing on james arthur (760.32× the country average). Demographically, the BANNERS audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of BANNERS fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 36.7 |
| Estimated audience size | 262,449 |
Audience persona
The typical BANNERS fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for james arthur.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| james arthur | 760.32× | Music & Radio |
| Freddie Highmore | 185.69× | Movies & TV |
| Sia | 67.65× | Music & Radio |
| JACK & JONES | 41.8× | Fashion & Accessoires |
| Ronan Keating | 29.23× | Music & Radio |
| Josh Groban | 50.23× | Music & Radio |
| Emily Osment | 25.51× | Movies & TV |
| Jeanette Biedermann | 11.63× | Music & Radio |
| The Wanted | 134.6× | Music & Radio |
| Hilary Duff | 18.69× | Movies & TV |
| Robin Williams | 12.23× | Movies & TV |
| Hailee Steinfeld | 17.15× | Movies & TV |
| Hozier (musician) | 32.63× | Music & Radio |
| Lukas Graham | 52.24× | Music & Radio |
| Embraer | 43.63× | Cars & Mobility |
| Jimmy Kimmel | 11.45× | Movies & TV |
| Celine Dion | 6.78× | Music & Radio |
| John Legend | 24.15× | Music & Radio |
| Kylie Minogue | 10.52× | Music & Radio |
| Jim Parsons | 14.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Early Adopter Mentality | POWER | 1.33 |
| Sports Activity | POWER | 1.24 |
| Creativity | OPEN | 1.23 |
| Mindfulness | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 20.7% |
| Indonesia | 8.8% |
See BANNERS audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for BANNERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.