Rascasse Audience Intelligence

BANNERS Audience in Germany

A data profile of the people who buy, follow and care about BANNERS in Germany — modelled from more than twelve digital signal sources. BANNERS has an estimated audience of 215,746 people in Germany.

#309among Singer-songwriter in Germany#4840among Person in Germany#2869in Music & Radio

The average BANNERS fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include james arthur, Benson Boone, Freddie Highmore, with strongest over-indexing on james arthur (1064.69× the country average).

Demographically, the BANNERS audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BANNERS fan in Germany is balanced, around 31.9 years old, with strong Tradition tendencies and a notable affinity for james arthur.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BANNERS profile in Germany.

Audience size
216K
in Germany
Gender
52.8%♀
47.2% male
Age
31.9
average years
Country rank
#21678
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BANNERS fans

52.8% are female, 47.2% are male, average age 31.9.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for BANNERS audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age31.9
Estimated audience size215,746
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the BANNERS audience in Germany
Age bracketShare%
16-1942%
20-2919%
30-3916%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide BANNERS audience comes from Germany.

Worldwide audience distribution share by country for BANNERS
CountryShare
United States22.3%
Brazil19.9%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BANNERS audience in Germany is strongest.

Fig. 05

Top regions by affinity

BANNERS fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.22×
02Hessen~20K1.19×
03Rheinland-Pfalz~10K1.08×
04Niedersachsen~20K1.07×
05Nordrhein-Westfalen~50K1.06×
06Baden-Württemberg~30K1.05×
07Bayern~40K1.04×
08Thüringen~6K1.00×
09Hamburg~5K0.95×
10Berlin~9K0.94×
11Schleswig-Holstein~7K0.94×
12Saarland~2K0.93×
13Brandenburg~6K0.92×
14Sachsen~10K0.91×
15Sachsen-Anhalt~5K0.90×
16Mecklenburg-Vorpommern~4K0.84×
Fig. 06

Affinity by region

Affinity by region — BANNERS, Germany
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BANNERS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BANNERS audience
#·InterestCategoryAffinity×
01james arthurMusic & Radio1064.69×
02SiaMusic & Radio222.60×
03Benson BooneMusic & Radio218.67×
04Freddie HighmoreMovies & TV193.80×
05The WantedMusic & Radio116.87×
06Lukas GrahamMusic & Radio47.89×
07Leona LewisMusic & Radio45.83×
08Josh GrobanMusic & Radio44.21×
09Hozier (musician)Music & Radio43.87×
10Hilary DuffMovies & TV31.76×
11Emily OsmentMovies & TV28.40×
12Pitbull (rapper)Music & Radio23.14×
13Ronan KeatingMusic & Radio22.90×
14SSIOMusic & Radio16.64×
15Hailee SteinfeldMovies & TV14.72×
16Robin WilliamsMovies & TV11.86×
17Jeanette BiedermannMusic & Radio11.71×
18Jimmy KimmelMovies & TV11.71×
19Celine DionMusic & Radio8.66×
20FinchMusic & Radio5.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BANNERS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BANNERS audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.53×
Community OrientationOPEN1.38×
MindfulnessBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BANNERS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BANNERS have in Germany?

BANNERS has an estimated audience of 215,746 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BANNERS fans?

52.8% of BANNERS fans are female, 47.2% are male, with an average age of 31.9 years.

03

Which brands do BANNERS fans like most?

BANNERS fans show strongest brand affinity for james arthur (1064.69×), Benson Boone (218.67×), and Freddie Highmore (193.8×) over the country average.

04

Where do BANNERS fans live in Germany?

BANNERS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BANNERS fans also like?

Beyond BANNERS itself, the audience over-indexes on Benson Boone (218.67×), Freddie Highmore (193.8×), Sia (222.6×), and Hilary Duff (31.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See BANNERS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BANNERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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