Rascasse Audience Intelligence

BANNERS Audience in United States

A data profile of the people who buy, follow and care about BANNERS in United States — modelled from more than twelve digital signal sources. BANNERS has an estimated audience of 1,847,750 people in United States.

#236among Singer-songwriter in United States#2852among Person in United States#1738in Music & Radio

The average BANNERS fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Calum Scott, Google Flights, Eat Pray Love, with strongest over-indexing on Calum Scott (71.84× the country average).

Demographically, the BANNERS audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BANNERS fan in United States is more female, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Calum Scott.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BANNERS profile in United States.

Audience size
1.8M
in United States
Gender
57.6%♀
42.4% male
Age
35.9
average years
Country rank
#15155
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BANNERS fans

57.6% are female, 42.4% are male, average age 35.9.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for BANNERS audience in United States
MetricValue
Female57.6%
Male42.4%
Average age35.9
Estimated audience size1,847,750
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the BANNERS audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3915%
40-4916%
50+18%
Fig. 04

Worldwide distribution

22.3%

of the worldwide BANNERS audience comes from United States.

Worldwide audience distribution share by country for BANNERS
CountryShare
United States22.3%
Brazil19.9%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BANNERS audience in United States is strongest.

Fig. 05

Top regions by affinity

BANNERS fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~100K3.94×
02Kentucky~50K2.03×
03Mississippi~30K1.86×
04Louisiana~40K1.65×
05Wyoming~4K1.42×
06Georgia~80K1.38×
07Virginia~60K1.35×
08Massachusetts~40K1.23×
09Vermont~4K1.21×
10Michigan~50K1.16×
11Hawaii~9K1.16×
12Rhode Island~6K1.13×
13South Dakota~4K0.98×
14Pennsylvania~60K0.97×
15New Hampshire~7K0.97×
16Washington~30K0.95×
17Utah~20K0.94×
18Texas~100K0.93×
19Colorado~30K0.92×
20Arkansas~10K0.91×
21Delaware~4K0.91×
22Oregon~20K0.90×
23Alaska~3K0.90×
24Maryland~30K0.89×
25Alabama~20K0.89×
26California~200K0.88×
27Oklahoma~20K0.88×
28North Carolina~50K0.85×
29Tennessee~30K0.85×
30Idaho~8K0.85×
31Missouri~20K0.84×
32New Mexico~7K0.82×
33Illinois~50K0.81×
34Nevada~10K0.80×
35Nebraska~7K0.78×
36Montana~4K0.78×
37New York~80K0.76×
38New Jersey~30K0.76×
39Kansas~10K0.76×
40West Virginia~6K0.74×
41Florida~90K0.72×
42Ohio~40K0.72×
43Indiana~20K0.72×
44South Carolina~20K0.71×
45Washington, District of Columbia~4K0.71×
46Maine~4K0.69×
47Minnesota~20K0.68×
48Iowa~10K0.68×
49Wisconsin~20K0.64×
50Connecticut~10K0.64×
Fig. 06

Affinity by region

Affinity by region — BANNERS, United States
0.64×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BANNERS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BANNERS audience
#·InterestCategoryAffinity×
01DeutschrapMusic & Radio96.52×
02Calum ScottMusic & Radio71.84×
03james arthurMusic & Radio54.72×
04Eat Pray LoveMovies & TV47.97×
05Leona LewisMusic & Radio30.93×
06A Clockwork OrangeMovies & TV27.95×
07James BluntMusic & Radio27.61×
08Fifth HarmonyMusic & Radio26.61×
09Leighton MeesterMovies & TV22.40×
10Jessie JMusic & Radio21.94×
11Bridgit MendlerMovies & TV20.33×
12malwarebytesTechnology & Electronics19.77×
13Imagine DragonsMusic & Radio16.66×
14The HivesMusic & Radio14.08×
15Niall HoranMusic & Radio12.72×
16BodrumTravel & Leisure11.79×
17Sam SmithMusic & Radio11.61×
18Google FlightsTravel & Leisure9.66×
19Hailee SteinfeldMovies & TV5.36×
20Anne HathawayMovies & TV4.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BANNERS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BANNERS audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.36×
SpiritualityBALANCE1.32×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BANNERS audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Family OrientationCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BANNERS have in United States?

BANNERS has an estimated audience of 1,847,750 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of BANNERS fans?

57.6% of BANNERS fans are female, 42.4% are male, with an average age of 35.9 years.

03

Which brands do BANNERS fans like most?

BANNERS fans show strongest brand affinity for Calum Scott (71.84×), Google Flights (9.66×), and Eat Pray Love (47.97×) over the country average.

04

Where do BANNERS fans live in United States?

BANNERS fans in United States are most concentrated in California (reach ~200K), Arizona (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BANNERS fans also like?

Beyond BANNERS itself, the audience over-indexes on Google Flights (9.66×), Eat Pray Love (47.97×), Leighton Meester (22.4×), and Deutschrap (96.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See BANNERS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BANNERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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