BANNERS Audience in United States
BANNERS has an estimated audience of 2,017,527 people in United States. 61.5% are female, 38.5% are male, average age 42.9. Top brand affinities: Bushido, Sido, Farid Bang, Kollegah, Google Flights.
Top brand affinities include Bushido, Sido, Farid Bang, with strongest over-indexing on Bushido (1915.69× the country average). Demographically, the BANNERS audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of BANNERS fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.9 |
| Estimated audience size | 2,017,527 |
Audience persona
The typical BANNERS fan in United States is more female, around 42.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Bushido.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bushido | 1915.69× | Music & Radio |
| Sido | 3581.45× | Music & Radio |
| Farid Bang | 3658.01× | Music & Radio |
| Kollegah | 2970.66× | Music & Radio |
| Google Flights | 6.87× | Travel & Leisure |
| Beyblade | 23.97× | Literature |
| Calum Scott | 37.94× | Music & Radio |
| Bridgit Mendler | 23.25× | Movies & TV |
| Leighton Meester | 15.6× | Movies & TV |
| malwarebytes | 19.77× | Technology & Electronics |
| Depop | 9.41× | Fashion & Accessoires |
| Niall Horan | 15.07× | Music & Radio |
| A Clockwork Orange | 27.26× | Movies & TV |
| Eat Pray Love | 25.65× | Movies & TV |
| James Blunt | 28.59× | Music & Radio |
| Fifth Harmony | 16.94× | Music & Radio |
| Haftbefehl | 110.41× | Music & Radio |
| Primeira Liga | 16.96× | Sports |
| Indeed.com | 2.45× | Business & Career |
| Sam Smith | 12.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.55 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Sustainability | BALANCE | 1.31 |
| Early Adopter Mentality | POWER | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 20.7% |
| Indonesia | 8.8% |
See BANNERS audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for BANNERS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.