Rascasse Audience Intelligence

Jessie J Audience in United States

A data profile of the people who buy, follow and care about Jessie J in United States — modelled from more than twelve digital signal sources. Jessie J has an estimated audience of 711,168 people in United States.

#153among Pop in United States#6951among Person in United States#3999in Music & Radio

The average Jessie J fan in United States is 29.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Josh Hutcherson, Bridgit Mendler, Cute Babies, with strongest over-indexing on Josh Hutcherson (71.4× the country average).

Demographically, the Jessie J audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Social Media Usage, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jessie J fan in United States is more female, around 29.9 years old, with strong Social Media Usage tendencies and a notable affinity for Josh Hutcherson.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jessie J profile in United States.

Audience size
711K
in United States
Gender
63.3%♀
36.7% male
Age
29.9
average years
Country rank
#29617
Person in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jessie J fans

63.3% are female, 36.7% are male, average age 29.9.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Jessie J audience in United States
MetricValue
Female63.3%
Male36.7%
Average age29.9
Estimated audience size711,168
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Jessie J audience in United States
Age bracketShare%
16-1949%
20-2919%
30-3913%
40-4911%
50+8%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Jessie J audience comes from United States.

Worldwide audience distribution share by country for Jessie J
CountryShare
United Kingdom25.1%
United States18.5%
Brazil10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jessie J audience in United States is strongest.

Fig. 05

Top regions by affinity

Jessie J fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K1.23×
02Hawaii~4K1.21×
03Washington, District of Columbia~3K1.20×
04New York~50K1.18×
05Nevada~9K1.17×
06Connecticut~10K1.16×
07California~100K1.12×
08Massachusetts~20K1.10×
09Pennsylvania~30K1.09×
10New Jersey~20K1.09×
11Minnesota~10K1.07×
12Virginia~20K1.06×
13Illinois~30K1.04×
14Georgia~30K1.04×
15Washington~20K1.04×
16North Carolina~30K1.03×
17Rhode Island~3K1.03×
18Ohio~30K1.02×
19Oregon~10K1.02×
20Tennessee~20K1.01×
21Colorado~10K1.01×
22Oklahoma~9K1.01×
23Delaware~2K1.01×
24Indiana~20K1.00×
25New Hampshire~3K0.99×
26Arizona~20K0.98×
27Missouri~10K0.98×
28Louisiana~10K0.98×
29Florida~50K0.97×
30Arkansas~7K0.97×
31Maine~3K0.97×
32Kentucky~10K0.96×
33Utah~7K0.96×
34North Dakota~2K0.96×
35Texas~70K0.95×
36Michigan~20K0.95×
37Wisconsin~10K0.95×
38Alabama~10K0.95×
39Alaska~2K0.95×
40Vermont~1K0.95×
41South Carolina~10K0.93×
42Mississippi~6K0.93×
43Kansas~6K0.93×
44West Virginia~4K0.93×
45Iowa~6K0.92×
46Idaho~4K0.92×
47Nebraska~4K0.91×
48New Mexico~4K0.89×
49Montana~2K0.88×
50South Dakota~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Jessie J, United States
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jessie J audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jessie J audience
#·InterestCategoryAffinity×
01Cute BabiesKids & Family127.19×
02Bridgit MendlerMovies & TV94.75×
03Q-Tip (musician)Music & Radio92.07×
04Cody SimpsonMusic & Radio91.20×
05Calum ScottMusic & Radio83.10×
06Leona LewisMusic & Radio79.88×
07Josh HutchersonMovies & TV71.40×
08Fifth HarmonyMusic & Radio66.58×
09Florence and the MachineMusic & Radio56.22×
10Big Time RushMovies & TV49.40×
11Louis TomlinsonMusic & Radio46.03×
12Zara LarssonMusic & Radio44.27×
13Hailee SteinfeldMovies & TV30.10×
14Kid CudiMusic & Radio29.82×
15British hip hopMusic & Radio22.83×
16Dua LipaMusic & Radio21.32×
17Flo RidaMusic & Radio20.65×
18AngèleMusic & Radio17.94×
19Billie EilishMusic & Radio17.11×
20GmailInternet & Social Media11.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jessie J audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jessie J audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.48×
CreativityOPEN1.44×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jessie J audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
Pet OwnershipJOY0.99×
SpiritualityBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jessie J have in United States?

Jessie J has an estimated audience of 711,168 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jessie J fans?

63.3% of Jessie J fans are female, 36.7% are male, with an average age of 29.9 years.

03

Which brands do Jessie J fans like most?

Jessie J fans show strongest brand affinity for Josh Hutcherson (71.4×), Bridgit Mendler (94.75×), and Cute Babies (127.19×) over the country average.

04

Where do Jessie J fans live in United States?

Jessie J fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Jessie J fans also like?

Beyond Jessie J itself, the audience over-indexes on Bridgit Mendler (94.75×), Cute Babies (127.19×), Zara Larsson (44.27×), and Hailee Steinfeld (30.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jessie J. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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