Jessie J Audience in United States

Jessie J logo

Jessie J has an estimated audience of 828,568 people in United States. 63.3% are female, 36.7% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Josh Hutcherson, Hailee Steinfeld, Bridgit Mendler, British hip hop, Zara Larsson.

The average Jessie J fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Josh Hutcherson, Hailee Steinfeld, Bridgit Mendler, with strongest over-indexing on Josh Hutcherson (71.4× the country average). Demographically, the Jessie J audience skews more female with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Jessie J fans

Demographic split for Jessie J audience in United States
MetricValue
Female63.3%
Male36.7%
Average age29.9
Estimated audience size828,568

Audience persona

The typical Jessie J fan in United States is more female, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Josh Hutcherson.

Top regions in United States

Top regions ranked by reach for Jessie J in United States
RegionReachAffinity
California110,8511.22×
Texas75,6371.06×
Florida55,6240.99×
New York53,3031.15×
Pennsylvania29,6351.06×
Illinois28,9191.05×
Ohio27,4311.07×
Georgia26,8481.05×
North Carolina26,5931.07×
New Jersey22,0831.05×
Virginia21,9891.09×
Michigan21,9401.01×
Massachusetts18,8841.16×
Washington18,0301.08×
Maryland17,9321.26×
Arizona17,7691.05×
Tennessee16,8231.01×
Indiana16,0531.06×
Missouri13,9151.04×
Colorado12,5100.96×
Wisconsin12,3480.99×
Minnesota11,9531.01×
South Carolina11,6710.94×
Alabama11,0830.96×
Louisiana11,0141.03×
Oregon10,1721.07×
Kentucky9,9620.96×
Oklahoma9,5011.03×
Connecticut9,4261.13×
Nevada8,4461.05×
Utah7,6381.03×
Arkansas6,4840.95×
Kansas6,2460.96×
Iowa6,1880.91×
Mississippi6,0930.89×
Hawaii4,5021.26×
Idaho3,7600.9×
Nebraska3,6420.88×
New Mexico3,5640.86×
West Virginia3,3350.86×
Washington, District of Columbia3,0431.22×
New Hampshire2,9450.9×
Maine2,7690.93×
Rhode Island2,6531.01×
Delaware2,0220.88×
Montana1,7950.78×
Alaska1,5630.88×
North Dakota1,4790.87×
South Dakota1,3920.73×
Vermont1,2110.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jessie J audience
BrandAffinityCategory
Josh Hutcherson71.4×Movies & TV
Hailee Steinfeld30.1×Movies & TV
Bridgit Mendler94.75×Movies & TV
British hip hop22.83×Music & Radio
Zara Larsson44.27×Music & Radio
Gmail11.65×Internet & Social Media
Fifth Harmony66.58×Music & Radio
Big Time Rush49.4×Movies & TV
Calum Scott83.1×Music & Radio
Flo Rida20.65×Music & Radio
Billie Eilish17.11×Music & Radio
Q-Tip (musician)92.07×Music & Radio
Florence and the Machine56.22×Music & Radio
Dua Lipa21.32×Music & Radio
Lorde31.4×Music & Radio
Leona Lewis79.88×Music & Radio
PartyNextDoor48.56×Music & Radio
Tate McRae15.35×Music & Radio
Cody Simpson91.2×Music & Radio
Louis Tomlinson46.03×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jessie J audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.75
Luxury OrientationPREMIUM3.14
ExtroversionTHRILL1.44
Community OrientationOPEN1.34
MindfulnessBALANCE1.28
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Jessie J
CountryShare
United Kingdom28.4%
United States17.7%
Brazil11.0%

See Jessie J audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Jessie J have in United States?

Jessie J has an estimated audience of 828,568 people in United States, concentrated in California and Texas.

What is the gender split and age of Jessie J fans?

63.3% of Jessie J fans are female, 36.7% are male, with an average age of 29.9 years.

Which brands do Jessie J fans like most?

Jessie J fans show strongest brand affinity for Josh Hutcherson (71.4×), Hailee Steinfeld (30.1×), and Bridgit Mendler (94.75×) over the country average.

Where do Jessie J fans live in United States?

Jessie J fans in United States are most concentrated in California (reach 110,851), Texas (reach 75,637), and Florida (reach 55,624). These three regions account for the largest share of the active audience.

What other brands do Jessie J fans also like?

Beyond Jessie J itself, the audience over-indexes on Hailee Steinfeld (30.1×), Bridgit Mendler (94.75×), British hip hop (22.83×), and Zara Larsson (44.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jessie J. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.