Rascasse Audience Intelligence

Sam Smith Audience in United States

A data profile of the people who buy, follow and care about Sam Smith in United States — modelled from more than twelve digital signal sources. Sam Smith has an estimated audience of 2,249,054 people in United States.

#178among Singer-songwriter in United States#2269among Person in United States#1405in Music & Radio

The average Sam Smith fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Benson Boone, Rosie O'Donnell, Matt Bomer, with strongest over-indexing on Benson Boone (19.87× the country average).

Demographically, the Sam Smith audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Smith fan in United States is more female, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Benson Boone.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Smith profile in United States.

Audience size
2.2M
in United States
Gender
55.7%♀
44.3% male
Age
34.4
average years
Country rank
#12959
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Smith fans

55.7% are female, 44.3% are male, average age 34.4.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Sam Smith audience in United States
MetricValue
Female55.7%
Male44.3%
Average age34.4
Estimated audience size2,249,054
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Sam Smith audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3916%
40-4914%
50+14%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Sam Smith audience comes from United States.

Worldwide audience distribution share by country for Sam Smith
CountryShare
United States26.7%
United Kingdom10.4%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Smith fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K1.17×
02California~300K1.13×
03New York~100K1.13×
04Washington~50K1.09×
05Louisiana~30K1.08×
06Utah~20K1.07×
07Alaska~5K1.07×
08Tennessee~50K1.06×
09Connecticut~20K1.06×
10Florida~200K1.05×
11Georgia~70K1.05×
12Indiana~40K1.05×
13Kentucky~30K1.05×
14Hawaii~10K1.05×
15Ohio~70K1.04×
16North Carolina~70K1.04×
17Massachusetts~50K1.04×
18Pennsylvania~80K1.03×
19Alabama~30K1.03×
20Idaho~10K1.03×
21Oregon~30K1.02×
22Nevada~20K1.02×
23Arkansas~20K1.02×
24Michigan~60K1.01×
25Missouri~40K1.01×
26Virginia~50K1.00×
27Arizona~50K1.00×
28Mississippi~20K1.00×
29Maine~8K1.00×
30New Jersey~60K0.99×
31West Virginia~10K0.99×
32Texas~200K0.98×
33South Carolina~30K0.98×
34Iowa~20K0.98×
35Illinois~70K0.97×
36North Dakota~4K0.96×
37Maryland~40K0.95×
38Colorado~30K0.95×
39Wisconsin~30K0.95×
40Minnesota~30K0.94×
41Kansas~20K0.94×
42Nebraska~10K0.94×
43New Hampshire~8K0.94×
44Rhode Island~7K0.94×
45Washington, District of Columbia~6K0.94×
46Montana~6K0.94×
47New Mexico~10K0.90×
48Delaware~5K0.90×
49South Dakota~5K0.89×
50Vermont~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Sam Smith, United States
0.85×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Smith audience
#·InterestCategoryAffinity×
01Matt BomerMovies & TV26.32×
02Rosie O'DonnellMovies & TV24.46×
03Ian McKellenMovies & TV22.53×
04Ezra MillerMovies & TV22.29×
05Lily TomlinMovies & TV20.92×
06Jim ParsonsMovies & TV20.67×
07Portia de RossiMovies & TV20.48×
08Benson BooneMusic & Radio19.87×
09Daisy RidleyMovies & TV19.08×
10Adam LambertMusic & Radio17.56×
11Kylie MinogueMusic & Radio15.18×
12Kristen StewartMovies & TV12.00×
13Mads MikkelsenMovies & TV10.81×
14Antonio BanderasMovies & TV10.44×
15Ricky MartinMusic & Radio9.35×
16Hailee SteinfeldMovies & TV7.71×
17MadonnaMusic & Radio6.85×
18Bruno MarsMusic & Radio6.51×
19GameStopGames3.45×
20Taylor SwiftMusic & Radio3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Smith audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Social Media UsageJOY1.28×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Smith audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Pet OwnershipJOY0.97×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Smith have in United States?

Sam Smith has an estimated audience of 2,249,054 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sam Smith fans?

55.7% of Sam Smith fans are female, 44.3% are male, with an average age of 34.4 years.

03

Which brands do Sam Smith fans like most?

Sam Smith fans show strongest brand affinity for Benson Boone (19.87×), Rosie O'Donnell (24.46×), and Matt Bomer (26.32×) over the country average.

04

Where do Sam Smith fans live in United States?

Sam Smith fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Smith fans also like?

Beyond Sam Smith itself, the audience over-indexes on Rosie O'Donnell (24.46×), Matt Bomer (26.32×), Ian McKellen (22.53×), and Jim Parsons (20.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Sam Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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