Sam Smith Audience in United States

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Sam Smith has an estimated audience of 2,221,817 people in United States. 55.7% are female, 44.3% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Bullion, Home construction, Chromebook, Dog breed, Guy Fieri.

The average Sam Smith fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bullion, Home construction, Chromebook, with strongest over-indexing on Bullion (24.08× the country average). Demographically, the Sam Smith audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sam Smith fans

Demographic split for Sam Smith audience in United States
MetricValue
Female55.7%
Male44.3%
Average age34.4
Estimated audience size2,221,817

Audience persona

The typical Sam Smith fan in United States is more female, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Bullion.

Top regions in United States

Top regions ranked by reach for Sam Smith in United States
RegionReachAffinity
California263,5931.08×
Texas202,7941.06×
Florida167,2941.11×
New York143,7471.16×
Pennsylvania79,5241.06×
Georgia76,5841.12×
Illinois75,8121.02×
North Carolina72,5231.08×
Ohio71,6791.05×
Michigan58,7801.01×
Virginia57,5021.06×
New Jersey56,0810.99×
Washington50,4701.13×
Tennessee48,4371.09×
Massachusetts48,0951.1×
Arizona47,1391.04×
Indiana42,8031.05×
Maryland37,4500.98×
Missouri36,7621.03×
Colorado35,1911×
South Carolina33,9881.02×
Louisiana31,4591.1×
Alabama31,4281.01×
Wisconsin31,2730.94×
Minnesota30,1280.95×
Kentucky29,6981.07×
Oklahoma28,4881.15×
Oregon26,8721.06×
Connecticut23,1001.04×
Nevada22,9401.07×
Utah22,5121.13×
Arkansas17,9610.98×
Mississippi17,8850.98×
Iowa17,4500.95×
Kansas16,6030.95×
Idaho11,1051×
Nebraska10,2040.92×
Hawaii10,0051.05×
West Virginia9,6830.94×
New Mexico9,4980.85×
New Hampshire7,6430.87×
Maine7,3680.93×
Washington, District of Columbia6,4510.97×
Rhode Island6,3850.9×
Montana5,4170.88×
Delaware5,2140.85×
Alaska4,7411×
South Dakota4,1530.81×
North Dakota3,9540.87×
Vermont2,9300.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Smith audience
BrandAffinityCategory
Bullion24.08×Business & Career
Home construction2.66×Home & Garden
Chromebook9.4×Technology & Electronics
Dog breed1.62×Pets & Animals
Guy Fieri5.29×Movies & TV
Combat sport1.93×Sports
Product design2.3×Business & Career
Mortgage insurance5.11×Business & Career
Whataburger1.95×Food & Beverages
Newtown, Bucks County, Pennsylvania23.71×Travel & Leisure
The Fillmore13.03×Music & Radio
UK garage4.77×Music & Radio
Bank account2.07×Business & Career
Natural rubber1.7×Cars & Mobility
Mothercare2.23×Kids & Family
Isometric exercise5.56×Sports
Corona (band)3.57×Music & Radio
Tezz4.38×Movies & TV
JDSU1.75×Business & Career
Home staging2.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Smith audience
TraitClusterScore
TraditionCONSERVATISM1.65
LGBTQ+ IdentityOPEN1.62
SustainabilityBALANCE1.57
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.37
MindfulnessBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Sam Smith
CountryShare
United States26.6%
United Kingdom10.7%
Brazil5.0%

See Sam Smith audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Sam Smith have in United States?

Sam Smith has an estimated audience of 2,221,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Sam Smith fans?

55.7% of Sam Smith fans are female, 44.3% are male, with an average age of 34.4 years.

Which brands do Sam Smith fans like most?

Sam Smith fans show strongest brand affinity for Bullion (24.08×), Home construction (2.66×), and Chromebook (9.4×) over the country average.

Where do Sam Smith fans live in United States?

Sam Smith fans in United States are most concentrated in California (reach 263,593), Texas (reach 202,794), and Florida (reach 167,294). These three regions account for the largest share of the active audience.

What other brands do Sam Smith fans also like?

Beyond Sam Smith itself, the audience over-indexes on Home construction (2.66×), Chromebook (9.4×), Dog breed (1.62×), and Guy Fieri (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.