Rascasse Audience Intelligence

Sam Smith Audience in Germany

A data profile of the people who buy, follow and care about Sam Smith in Germany — modelled from more than twelve digital signal sources. Sam Smith has an estimated audience of 380,493 people in Germany.

#171among Singer-songwriter in Germany#2966among Person in Germany#1769in Music & Radio

The average Sam Smith fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Phil Collins, Amy Winehouse, Celine Dion, with strongest over-indexing on Phil Collins (26.27× the country average).

Demographically, the Sam Smith audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sam Smith fan in Germany is more female, around 31.9 years old, with strong Tradition tendencies and a notable affinity for Phil Collins.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Smith profile in Germany.

Audience size
380K
in Germany
Gender
63.1%♀
36.9% male
Age
31.9
average years
Country rank
#14587
Person in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Smith fans

63.1% are female, 36.9% are male, average age 31.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Sam Smith audience in Germany
MetricValue
Female63.1%
Male36.9%
Average age31.9
Estimated audience size380,493
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Sam Smith audience in Germany
Age bracketShare%
16-1943%
20-2919%
30-3913%
40-4914%
50+10%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Sam Smith audience comes from Germany.

Worldwide audience distribution share by country for Sam Smith
CountryShare
United States26.7%
United Kingdom10.4%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Smith audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sam Smith fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.33×
02Baden-Württemberg~60K1.16×
03Bayern~70K1.13×
04Hamburg~9K1.12×
05Hessen~30K1.10×
06Nordrhein-Westfalen~90K1.07×
07Rheinland-Pfalz~20K0.96×
08Saarland~4K0.95×
09Bremen~3K0.95×
10Niedersachsen~30K0.94×
11Brandenburg~10K0.93×
12Thüringen~9K0.93×
13Schleswig-Holstein~10K0.91×
14Sachsen~20K0.88×
15Mecklenburg-Vorpommern~6K0.87×
16Sachsen-Anhalt~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Sam Smith, Germany
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Smith audience
#·InterestCategoryAffinity×
01Simply RedMusic & Radio30.31×
02Amy WinehouseMusic & Radio29.98×
03Celine DionMusic & Radio27.36×
04James BluntMusic & Radio27.22×
05Prince (musician)Music & Radio26.51×
06Phil CollinsMusic & Radio26.27×
07AdeleMusic & Radio26.23×
08Kylie MinogueMusic & Radio25.18×
09Enrique IglesiasMusic & Radio24.96×
10Mariah CareyMusic & Radio23.97×
11Ricky MartinMusic & Radio23.91×
12Janet JacksonMusic & Radio23.76×
13Whitney HoustonMusic & Radio21.89×
14Nelly FurtadoMusic & Radio19.70×
15Christina AguileraMusic & Radio19.46×
16CherMusic & Radio17.76×
17Depeche ModeMusic & Radio15.85×
18David BowieMusic & Radio13.01×
19Udo LindenbergMusic & Radio9.38×
20Michael JacksonMusic & Radio7.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Smith audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.85×
Community OrientationOPEN1.78×
ExtroversionTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Smith audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.13×
MindfulnessBALANCE1.20×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Smith have in Germany?

Sam Smith has an estimated audience of 380,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sam Smith fans?

63.1% of Sam Smith fans are female, 36.9% are male, with an average age of 31.9 years.

03

Which brands do Sam Smith fans like most?

Sam Smith fans show strongest brand affinity for Phil Collins (26.27×), Amy Winehouse (29.98×), and Celine Dion (27.36×) over the country average.

04

Where do Sam Smith fans live in Germany?

Sam Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Smith fans also like?

Beyond Sam Smith itself, the audience over-indexes on Amy Winehouse (29.98×), Celine Dion (27.36×), Whitney Houston (21.89×), and Prince (musician) (26.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Sam Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sam Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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