Sam Smith Audience in Germany
Sam Smith has an estimated audience of 366,807 people in Germany. 63.1% are female, 36.9% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bullion, Huizen, Whataburger, Home construction, Dog breed.
The average Sam Smith fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bullion, Huizen, Whataburger, with strongest over-indexing on Bullion (38.73× the country average). Demographically, the Sam Smith audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Sam Smith fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 31.9 |
| Estimated audience size | 366,807 |
Audience persona
The typical Sam Smith fan in Germany is more female, around 31.9 years old, with strong Sustainability tendencies and a notable affinity for Bullion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,733 | 1.09× |
| Bayern | 71,028 | 1.2× |
| Baden-Württemberg | 61,184 | 1.22× |
| Niedersachsen | 32,618 | 0.92× |
| Hessen | 31,491 | 1.13× |
| Berlin | 23,574 | 1.44× |
| Rheinland-Pfalz | 17,584 | 0.96× |
| Sachsen | 15,209 | 0.85× |
| Schleswig-Holstein | 11,607 | 0.88× |
| Brandenburg | 10,583 | 0.93× |
| Hamburg | 9,319 | 1.12× |
| Thüringen | 8,171 | 0.87× |
| Sachsen-Anhalt | 7,150 | 0.75× |
| Mecklenburg-Vorpommern | 5,603 | 0.8× |
| Saarland | 4,142 | 0.92× |
| Bremen | 2,874 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bullion | 38.73× | Business & Career |
| Huizen | 18.61× | Travel & Leisure |
| Whataburger | 16.64× | Food & Beverages |
| Home construction | 1.98× | Home & Garden |
| Dog breed | 1.85× | Pets & Animals |
| Fantasy Earth: Zero | 11.6× | Games |
| Progressive rock | 2.66× | Music & Radio |
| Commercial mortgage | 3.07× | Business & Career |
| Combat sport | 1.95× | Sports |
| Home Office | 1.69× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Sensationalism | 22.93× | News |
| Israel | 2.07× | Travel & Leisure |
| myDealZ | 2.81× | Shopping |
| Urban horticulture | 1.53× | Home & Garden |
| KLIX (AM) | 2.04× | Music & Radio |
| Home Delivery | 2.15× | Food & Beverages |
| Bayonne ham | 30.6× | Food & Beverages |
| Bank account | 2.12× | Business & Career |
| Japanese domestic market | 3.36× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Tradition | CONSERVATISM | 1.38 |
| Mindfulness | BALANCE | 1.3 |
| Creativity | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| United Kingdom | 10.7% |
| Brazil | 5.0% |
See Sam Smith audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Sam Smith have in Germany?
Sam Smith has an estimated audience of 366,807 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sam Smith fans?
63.1% of Sam Smith fans are female, 36.9% are male, with an average age of 31.9 years.
Which brands do Sam Smith fans like most?
Sam Smith fans show strongest brand affinity for Bullion (38.73×), Huizen (18.61×), and Whataburger (16.64×) over the country average.
Where do Sam Smith fans live in Germany?
Sam Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,733), Bayern (reach 71,028), and Baden-Württemberg (reach 61,184). These three regions account for the largest share of the active audience.
What other brands do Sam Smith fans also like?
Beyond Sam Smith itself, the audience over-indexes on Huizen (18.61×), Whataburger (16.64×), Home construction (1.98×), and Dog breed (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sam Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.