Adele Audience in Germany
Adele has an estimated audience of 838,886 people in Germany. 59.0% are female, 41.0% are male, average age 31.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sarah Engels, YouTube Music, Finch, Borussia Dortmund, Haftbefehl.
The average Adele fan in Germany is 31.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sarah Engels, YouTube Music, Finch, with strongest over-indexing on Sarah Engels (14.56× the country average). Demographically, the Adele audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Adele fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 31.0 |
| Estimated audience size | 838,886 |
Audience persona
The typical Adele fan in Germany is more female, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Sarah Engels.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 261,839 | 1.94× |
| Nordrhein-Westfalen | 176,595 | 0.96× |
| Baden-Württemberg | 132,268 | 1.16× |
| Niedersachsen | 80,824 | 0.99× |
| Hessen | 64,042 | 1× |
| Rheinland-Pfalz | 42,105 | 1× |
| Sachsen | 41,077 | 1× |
| Berlin | 37,454 | 1× |
| Schleswig-Holstein | 27,359 | 0.91× |
| Brandenburg | 22,210 | 0.85× |
| Thüringen | 20,004 | 0.94× |
| Hamburg | 18,278 | 0.96× |
| Sachsen-Anhalt | 18,144 | 0.83× |
| Mecklenburg-Vorpommern | 13,463 | 0.84× |
| Saarland | 8,280 | 0.8× |
| Bremen | 5,790 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sarah Engels | 14.56× | Movies & TV |
| YouTube Music | 10.88× | Internet & Social Media |
| Finch | 6.18× | Music & Radio |
| Borussia Dortmund | 2× | Sports |
| Haftbefehl | 6.72× | Music & Radio |
| Sports | 1.91× | Sports |
| TikTok | 1.94× | Internet & Social Media |
| KC Rebell | 21.84× | Music & Radio |
| Euphoria | 2.31× | Movies & TV |
| SV Werder Bremen | 2.45× | Sports |
| Business and industry | 1.51× | Business & Career |
| Big Time Rush | 14.87× | Movies & TV |
| Luciano | 13.5× | Music & Radio |
| Ikkimel | 5.34× | Music & Radio |
| FC Bayern Munich | 1.7× | Sports |
| Galatasaray S.K. | 2.46× | Sports |
| Tipico | 2.89× | Games |
| Apache 207 | 7.54× | Music & Radio |
| Shirin David | 5.35× | Beauty & Wellness |
| FIFA World Cup | 1.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.15 |
| Urban Lifestyle | OPEN | 1.14 |
| Tradition | CONSERVATISM | 1.14 |
| Luxury Orientation | PREMIUM | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 7.1% |
| Brazil | 6.4% |
See Adele audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Adele have in Germany?
Adele has an estimated audience of 838,886 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Adele fans?
59.0% of Adele fans are female, 41.0% are male, with an average age of 31.0 years.
Which brands do Adele fans like most?
Adele fans show strongest brand affinity for Sarah Engels (14.56×), YouTube Music (10.88×), and Finch (6.18×) over the country average.
Where do Adele fans live in Germany?
Adele fans in Germany are most concentrated in Bayern (reach 261,839), Nordrhein-Westfalen (reach 176,595), and Baden-Württemberg (reach 132,268). These three regions account for the largest share of the active audience.
What other brands do Adele fans also like?
Beyond Adele itself, the audience over-indexes on YouTube Music (10.88×), Finch (6.18×), Borussia Dortmund (2×), and Haftbefehl (6.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.