A data profile of the people who buy, follow and care about Leonardo Renan Simões de Lacerda in Germany — modelled from more than twelve digital signal sources. Leonardo Renan Simões de Lacerda has an estimated audience of 3,373,591 people in Germany.
Leonardo Renan Simões de Lacerda has an estimated audience of 3,373,591 people in Germany. 28.7% are female, 71.3% are male, average age 42.5. Top brand affinities: Paris Saint-Germain, FIFA World Cup, Adele, UEFA Champions League, Hermès.
Top brand affinities include Paris Saint-Germain, FIFA World Cup, Adele, with strongest over-indexing on Paris Saint-Germain (4.57× the country average).
Demographically, the Leonardo Renan Simões de Lacerda audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Leonardo Renan Simões de Lacerda fan in Germany is more male, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Leonardo Renan Simões de Lacerda profile in Germany.
28.7% are female, 71.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 42.5 |
| Estimated audience size | 3,373,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 53% |
of the worldwide Leonardo Renan Simões de Lacerda audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 37.8% |
| United States | 35.8% |
| France | 6.6% |
The strongest cross-interests of the Leonardo Renan Simões de Lacerda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adele | Music & Radio | 8.37× | ||
| 02 | Paris Saint-Germain | Sports | 4.57× | ||
| 03 | Juventus F.C. | Sports | 3.13× | ||
| 04 | Neymar | Sports | 2.95× | ||
| 05 | Gangsta rap | Music & Radio | 2.93× | ||
| 06 | Cristiano Ronaldo | Sports | 2.25× | ||
| 07 | Manchester United F.C. | Sports | 2.10× | ||
| 08 | Ultimate Fighting Championship | Sports | 2.09× | ||
| 09 | Hermès | Fashion & Accessoires | 1.95× | ||
| 10 | FC Barcelona | Sports | 1.95× | ||
| 11 | Burger King | Food & Beverages | 1.79× | ||
| 12 | Subway | Food & Beverages | 1.79× | ||
| 13 | McDonald's | Food & Beverages | 1.78× | ||
| 14 | EA Sports FC | Games | 1.75× | ||
| 15 | Real Madrid C.F. | Sports | 1.66× | ||
| 16 | UEFA Champions League | Sports | 1.59× | ||
| 17 | Car rentals | Cars & Mobility | 1.54× | ||
| 18 | UEFA Europa League | Sports | 1.54× | ||
| 19 | FIFA World Cup | Sports | 1.52× | ||
| 20 | Sports club | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Sports Activity | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.58× | |
| Mindfulness | BALANCE | 0.62× | |
| Luxury Orientation | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Leonardo Renan Simões de Lacerda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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