Adam Lambert Audience in United States

Adam Lambert logo

Adam Lambert has an estimated audience of 1,597,888 people in United States. 64.5% are female, 35.5% are male, average age 43.6. Top regions: California, New York, Texas. Top brand affinities: Kellie Pickler, Daughtry (band), Benson Boone, Diane Keaton, Country music.

The average Adam Lambert fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kellie Pickler, Daughtry (band), Benson Boone, with strongest over-indexing on Kellie Pickler (51.07× the country average). Demographically, the Adam Lambert audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Adam Lambert fans

Demographic split for Adam Lambert audience in United States
MetricValue
Female64.5%
Male35.5%
Average age43.6
Estimated audience size1,597,888

Audience persona

The typical Adam Lambert fan in United States is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Kellie Pickler.

Top regions in United States

Top regions ranked by reach for Adam Lambert in United States
RegionReachAffinity
California166,9260.95×
New York134,3131.5×
Texas113,3410.83×
Florida102,2090.94×
Pennsylvania64,6151.2×
Ohio56,2681.14×
Illinois51,9580.98×
New Jersey47,0721.16×
North Carolina46,1380.96×
Michigan44,4491.06×
Georgia41,2740.84×
Virginia36,2010.93×
Washington35,1271.1×
Massachusetts34,3901.09×
Indiana33,2351.14×
Tennessee32,9051.03×
Arizona30,2590.93×
Missouri29,9211.16×
Wisconsin26,8711.12×
Colorado25,1261×
Minnesota24,3911.07×
Kentucky23,0891.15×
Maryland22,5710.82×
South Carolina22,3880.93×
Oregon20,4081.11×
Connecticut18,7761.17×
Alabama18,5910.83×
Oklahoma17,8091×
Louisiana16,8940.82×
Utah14,7971.03×
Iowa13,5951.03×
Nevada13,3760.87×
Arkansas12,7800.97×
Kansas12,1300.96×
Mississippi10,2120.78×
Idaho8,5251.06×
West Virginia8,4311.13×
Nebraska7,7590.97×
Maine7,4371.3×
New Mexico7,1980.9×
New Hampshire7,1721.14×
Hawaii5,6490.82×
Rhode Island4,9020.96×
Montana4,5131.02×
Delaware4,0650.92×
Washington, District of Columbia3,8470.8×
South Dakota3,4280.93×
North Dakota2,9570.9×
Vermont2,8551.02×
Alaska2,2750.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adam Lambert audience
BrandAffinityCategory
Kellie Pickler51.07×Music & Radio
Daughtry (band)40.22×Music & Radio
Benson Boone8.25×Music & Radio
Diane Keaton5.27×Movies & TV
Country music2.56×Music & Radio
The Gilded Age3.6×Movies & TV
Scooby-Doo3.73×Movies & TV
U.S. state2.1×Travel & Leisure
Harry Potter2.36×Movies & TV
Food and drink1.52×Food & Beverages
Food1.58×Food & Beverages
Julian McMahon7.98×Movies & TV
DNA (magazine)11.7×Internet & Social Media
Robert Redford4.59×Movies & TV
Rock music1.87×Music & Radio
NBC2.01×Movies & TV
Rob Reiner2.99×Movies & TV
Bohemian Rhapsody11.87×Movies & TV
Cher6.56×Music & Radio
Euphoria1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adam Lambert audience
TraitClusterScore
TraditionCONSERVATISM1.38
LGBTQ+ IdentityOPEN1.36
ExtroversionTHRILL1.21
Community OrientationOPEN1.17
CreativityOPEN1.12
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Adam Lambert
CountryShare
United States37.7%
United Kingdom9.0%
Australia5.3%

See Adam Lambert audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Adam Lambert have in United States?

Adam Lambert has an estimated audience of 1,597,888 people in United States, concentrated in California and New York.

What is the gender split and age of Adam Lambert fans?

64.5% of Adam Lambert fans are female, 35.5% are male, with an average age of 43.6 years.

Which brands do Adam Lambert fans like most?

Adam Lambert fans show strongest brand affinity for Kellie Pickler (51.07×), Daughtry (band) (40.22×), and Benson Boone (8.25×) over the country average.

Where do Adam Lambert fans live in United States?

Adam Lambert fans in United States are most concentrated in California (reach 166,926), New York (reach 134,313), and Texas (reach 113,341). These three regions account for the largest share of the active audience.

What other brands do Adam Lambert fans also like?

Beyond Adam Lambert itself, the audience over-indexes on Daughtry (band) (40.22×), Benson Boone (8.25×), Diane Keaton (5.27×), and Country music (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adam Lambert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.