Rascasse Audience Intelligence

Adam Lambert Audience in United States

A data profile of the people who buy, follow and care about Adam Lambert in United States — modelled from more than twelve digital signal sources. Adam Lambert has an estimated audience of 1,554,739 people in United States.

#94among Pop in United States#3433among Person in United States#2064in Music & Radio

The average Adam Lambert fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kellie Pickler, Daughtry (band), Diane Keaton, with strongest over-indexing on Kellie Pickler (51.07× the country average).

Demographically, the Adam Lambert audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adam Lambert fan in United States is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Kellie Pickler.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adam Lambert profile in United States.

Audience size
1.6M
in United States
Gender
64.5%♀
35.5% male
Age
43.6
average years
Country rank
#17268
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adam Lambert fans

64.5% are female, 35.5% are male, average age 43.6.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Adam Lambert audience in United States
MetricValue
Female64.5%
Male35.5%
Average age43.6
Estimated audience size1,554,739
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Adam Lambert audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3914%
40-4923%
50+34%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Adam Lambert audience comes from United States.

Worldwide audience distribution share by country for Adam Lambert
CountryShare
United States37.3%
United Kingdom9.2%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adam Lambert audience in United States is strongest.

Fig. 05

Top regions by affinity

Adam Lambert fans by region: top regions in United States
#RegionReachAffinity×
01Maine~7K1.28×
02New York~100K1.25×
03West Virginia~9K1.21×
04Pennsylvania~60K1.16×
05New Hampshire~7K1.16×
06Missouri~30K1.14×
07Indiana~30K1.13×
08Kentucky~20K1.12×
09Connecticut~20K1.12×
10Idaho~9K1.12×
11Michigan~50K1.11×
12Oregon~20K1.11×
13Ohio~50K1.10×
14Wisconsin~30K1.10×
15Washington~30K1.07×
16Utah~20K1.07×
17Massachusetts~30K1.05×
18Iowa~10K1.05×
19Montana~5K1.05×
20Minnesota~20K1.04×
21Vermont~3K1.04×
22New Jersey~40K1.03×
23Rhode Island~5K1.03×
24Arizona~30K1.02×
25Tennessee~30K1.02×
26Arkansas~10K1.01×
27Nebraska~8K1.01×
28South Dakota~4K1.00×
29North Dakota~3K1.00×
30Oklahoma~20K0.99×
31Kansas~10K0.99×
32Colorado~20K0.96×
33Nevada~10K0.95×
34New Mexico~8K0.94×
35Delaware~4K0.94×
36Florida~100K0.93×
37North Carolina~40K0.93×
38Illinois~50K0.92×
39South Carolina~20K0.92×
40California~200K0.90×
41Alabama~20K0.89×
42Virginia~30K0.88×
43Louisiana~20K0.85×
44Mississippi~10K0.83×
45Hawaii~6K0.83×
46Alaska~3K0.83×
47Georgia~40K0.82×
48Maryland~20K0.81×
49Texas~100K0.78×
50Washington, District of Columbia~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Adam Lambert, United States
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adam Lambert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adam Lambert audience
#·InterestCategoryAffinity×
01Kellie PicklerMusic & Radio51.07×
02Daughtry (band)Music & Radio40.22×
03Bohemian RhapsodyMovies & TV11.87×
04DNA (magazine)Internet & Social Media11.70×
05Boy GeorgeMusic & Radio9.02×
06Benson BooneMusic & Radio8.25×
07Julian McMahonMovies & TV7.98×
08Diane KeatonMovies & TV5.27×
09Robert RedfordMovies & TV4.59×
10Dick Van DykeMovies & TV3.78×
11Scooby-DooMovies & TV3.73×
12The Gilded AgeMovies & TV3.60×
13Lindsey GrahamPolitics & Society3.12×
14Country musicMusic & Radio2.56×
15Mitch McConnellPolitics & Society2.51×
16Harry PotterMovies & TV2.36×
17U.S. stateTravel & Leisure2.10×
18Rock musicMusic & Radio1.87×
19FoodFood & Beverages1.58×
20Food and drinkFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adam Lambert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adam Lambert audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.57×
Community OrientationOPEN1.45×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adam Lambert audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Risk AppetiteTHRILL0.66×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adam Lambert have in United States?

Adam Lambert has an estimated audience of 1,554,739 people in United States, concentrated in California and New York.

02

What is the gender split and age of Adam Lambert fans?

64.5% of Adam Lambert fans are female, 35.5% are male, with an average age of 43.6 years.

03

Which brands do Adam Lambert fans like most?

Adam Lambert fans show strongest brand affinity for Kellie Pickler (51.07×), Daughtry (band) (40.22×), and Diane Keaton (5.27×) over the country average.

04

Where do Adam Lambert fans live in United States?

Adam Lambert fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adam Lambert fans also like?

Beyond Adam Lambert itself, the audience over-indexes on Daughtry (band) (40.22×), Diane Keaton (5.27×), Lindsey Graham (3.12×), and Benson Boone (8.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Adam Lambert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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