DNA (magazine) Audience in United States

DNA (magazine) logo

DNA (magazine) has an estimated audience of 2,845,882 people in United States. 27.8% are female, 72.2% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Eurail, Parral, Chihuahua.

The average DNA (magazine) fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the DNA (magazine) audience skews more male with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of DNA (magazine) fans

Demographic split for DNA (magazine) audience in United States
MetricValue
Female27.8%
Male72.2%
Average age40.2
Estimated audience size2,845,882

Audience persona

The typical DNA (magazine) fan in United States is more male, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for DNA (magazine) in United States
RegionReachAffinity
California384,9861.23×
Texas317,8111.3×
Florida231,9751.2×
New York165,8841.04×
Georgia113,9371.3×
Pennsylvania101,5161.06×
North Carolina95,0771.11×
Illinois94,2090.99×
Virginia85,6811.24×
Ohio81,0840.92×
Michigan79,3321.07×
New Jersey74,6481.03×
Arizona70,8911.22×
Washington67,4791.18×
Massachusetts67,4441.2×
Tennessee57,7131.01×
Maryland54,5841.12×
Indiana50,4360.97×
Missouri43,4420.95×
South Carolina42,9821×
Alabama42,1321.06×
Colorado39,8300.89×
Louisiana38,4251.05×
Minnesota35,6910.88×
Oklahoma34,7381.1×
Wisconsin34,1940.8×
Oregon32,6161×
Kentucky32,2610.9×
Mississippi31,5611.35×
Connecticut28,9811.02×
Utah26,3191.03×
Nevada24,1020.88×
Kansas20,8780.93×
Arkansas20,5070.87×
Iowa19,8600.85×
New Mexico15,3011.07×
West Virginia13,0790.99×
Idaho12,9900.91×
Hawaii12,5851.03×
Nebraska12,2410.86×
New Hampshire9,7240.87×
Washington, District of Columbia9,0981.06×
Maine8,3210.82×
Rhode Island7,5490.83×
Delaware6,5440.83×
Alaska6,0130.99×
North Dakota6,0111.03×
Montana5,9790.76×
South Dakota4,9770.76×
Vermont4,0000.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DNA (magazine) audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Étouffée9.85×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.41×Sports
Guayas Province12.25×Travel & Leisure
Mortgage insurance1.57×Business & Career
Fast Five2.77×Movies & TV
Ghar (film)16.72×Movies & TV
Chanticleer (ensemble)4.42×Music & Radio
Graham Coxon10.93×Music & Radio
Nielsen Corporation6.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DNA (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN6.47
Design AffinityPREMIUM1.98
Risk AppetiteTHRILL1.73
TraditionCONSERVATISM1.69
ExtroversionTHRILL1.52
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for DNA (magazine)
CountryShare
Finland18.3%
Japan17.8%
United States13.2%

See DNA (magazine) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does DNA (magazine) have in United States?

DNA (magazine) has an estimated audience of 2,845,882 people in United States, concentrated in California and Texas.

What is the gender split and age of DNA (magazine) fans?

27.8% of DNA (magazine) fans are female, 72.2% are male, with an average age of 40.2 years.

Which brands do DNA (magazine) fans like most?

DNA (magazine) fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.63×), and The Historian (16.48×) over the country average.

Where do DNA (magazine) fans live in United States?

DNA (magazine) fans in United States are most concentrated in California (reach 384,986), Texas (reach 317,811), and Florida (reach 231,975). These three regions account for the largest share of the active audience.

What other brands do DNA (magazine) fans also like?

Beyond DNA (magazine) itself, the audience over-indexes on Google Home (11.63×), The Historian (16.48×), Eurail (16.57×), and Parral, Chihuahua (8.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DNA (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.