Rascasse Audience Intelligence

DNA (magazine) Audience in United States

A data profile of the people who buy, follow and care about DNA (magazine) in United States — modelled from more than twelve digital signal sources. DNA (magazine) has an estimated audience of 2,884,178 people in United States.

#309among Website / Newspaper / Magazine in United States#136in Internet & Social Media

The average DNA (magazine) fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cyndi Lauper, Henry Cavill, Gender studies, with strongest over-indexing on Cyndi Lauper (16.36× the country average).

Demographically, the DNA (magazine) audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DNA (magazine) fan in United States is more male, around 40.2 years old, with strong Tradition tendencies and a notable affinity for Cyndi Lauper.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DNA (magazine) profile in United States.

Audience size
2.9M
in United States
Gender
27.8%♀
72.2% male
Age
40.2
average years
Country rank
#10641
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of DNA (magazine)

27.8% are female, 72.2% are male, average age 40.2.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for DNA (magazine) audience in United States
MetricValue
Female27.8%
Male72.2%
Average age40.2
Estimated audience size2,884,178
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the DNA (magazine) audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

14.3%

of the worldwide DNA (magazine) audience comes from United States.

Worldwide audience distribution share by country for DNA (magazine)
CountryShare
Finland20.3%
Japan19.8%
United States14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DNA (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

DNA (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.36×
02Georgia~100K1.27×
03Texas~300K1.20×
04Arizona~70K1.17×
05Virginia~80K1.15×
06North Dakota~7K1.15×
07California~400K1.14×
08New Mexico~20K1.14×
09North Carolina~100K1.13×
10Oklahoma~40K1.13×
11Kentucky~40K1.12×
12Indiana~60K1.11×
13Alabama~40K1.11×
14Louisiana~40K1.08×
15Florida~200K1.06×
16West Virginia~10K1.06×
17Massachusetts~60K1.04×
18South Carolina~40K1.04×
19Utah~30K1.04×
20South Dakota~7K1.03×
21Pennsylvania~100K1.02×
22New Jersey~70K1.02×
23Washington~60K1.01×
24Nebraska~10K1.01×
25Maryland~50K1.00×
26Tennessee~60K0.99×
27Arkansas~20K0.99×
28Kansas~20K0.99×
29Hawaii~10K0.99×
30Alaska~6K0.99×
31Michigan~70K0.98×
32Idaho~10K0.98×
33Missouri~40K0.96×
34New York~200K0.95×
35Illinois~90K0.94×
36Connecticut~30K0.93×
37Washington, District of Columbia~8K0.93×
38Oregon~30K0.91×
39Montana~7K0.91×
40Ohio~80K0.90×
41New Hampshire~10K0.87×
42Nevada~20K0.86×
43Maine~9K0.86×
44Colorado~40K0.85×
45Iowa~20K0.85×
46Delaware~7K0.85×
47Wisconsin~40K0.84×
48Minnesota~30K0.84×
49Rhode Island~7K0.83×
50Vermont~4K0.82×
Fig. 06

Affinity by region

Affinity by region — DNA (magazine), United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DNA (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DNA (magazine) audience
#·InterestCategoryAffinity×
01Cyndi LauperMusic & Radio16.36×
02Court shoeFashion & Accessoires13.75×
03Adam LambertMusic & Radio11.70×
04Gender studiesPolitics & Society11.30×
05George MichaelMusic & Radio8.64×
06Henry CavillMovies & TV7.73×
07Cirque du SoleilMusic & Radio6.39×
08Late-night talk showMovies & TV6.19×
09Graphic novelLiterature5.64×
10Rheumatoid Arthritis awarenessHealth5.21×
11Gay pridePolitics & Society4.64×
12Anne HathawayMovies & TV4.46×
13New York PostNews3.92×
14SydneyTravel & Leisure3.90×
15Britney SpearsMusic & Radio3.61×
16Broadway theatreTravel & Leisure3.17×
17Chicago CubsSports3.09×
18Subscription business modelShopping2.50×
19CNNMovies & TV2.00×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DNA (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DNA (magazine) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.87×
IndulgenceJOY1.77×
Risk AppetiteTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DNA (magazine) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.20×
Pet OwnershipJOY0.66×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DNA (magazine) have in United States?

DNA (magazine) has an estimated audience of 2,884,178 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DNA (magazine) fans?

27.8% of DNA (magazine) fans are female, 72.2% are male, with an average age of 40.2 years.

03

Which brands do DNA (magazine) fans like most?

DNA (magazine) fans show strongest brand affinity for Cyndi Lauper (16.36×), Henry Cavill (7.73×), and Gender studies (11.3×) over the country average.

04

Where do DNA (magazine) fans live in United States?

DNA (magazine) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do DNA (magazine) fans also like?

Beyond DNA (magazine) itself, the audience over-indexes on Henry Cavill (7.73×), Gender studies (11.3×), Britney Spears (3.61×), and New York Post (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See DNA (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DNA (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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