DNA (magazine) Audience in Germany
DNA (magazine) has an estimated audience of 480,224 people in Germany. 37.9% are female, 62.1% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Payback, Female bodybuilding, Livemusic, N26, Fitness and figure competition.
The average DNA (magazine) fan in Germany is 28.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Payback, Female bodybuilding, Livemusic, with strongest over-indexing on Payback (6.12× the country average). Demographically, the DNA (magazine) audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of DNA (magazine) fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 28.2 |
| Estimated audience size | 480,224 |
Audience persona
The typical DNA (magazine) fan in Germany is more male, around 28.2 years old, with strong Extroversion tendencies and a notable affinity for Payback.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,265 | 1.1× |
| Baden-Württemberg | 95,471 | 1.46× |
| Bayern | 72,906 | 0.94× |
| Hessen | 43,585 | 1.19× |
| Niedersachsen | 40,957 | 0.88× |
| Rheinland-Pfalz | 30,073 | 1.25× |
| Berlin | 24,515 | 1.14× |
| Sachsen | 21,134 | 0.9× |
| Brandenburg | 13,608 | 0.91× |
| Schleswig-Holstein | 13,161 | 0.76× |
| Hamburg | 10,811 | 1× |
| Thüringen | 10,722 | 0.88× |
| Sachsen-Anhalt | 9,468 | 0.76× |
| Mecklenburg-Vorpommern | 7,234 | 0.79× |
| Saarland | 6,010 | 1.02× |
| Bremen | 4,322 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Payback | 6.12× | Shopping |
| Female bodybuilding | 6.96× | Sports |
| Livemusic | 4.17× | Music & Radio |
| N26 | 8.81× | Business & Career |
| Fitness and figure competition | 4.46× | Sports |
| Bookselling | 3.21× | Literature |
| Natural foods | 3.42× | Food & Beverages |
| Polo Ralph Lauren | 5.81× | Fashion & Accessoires |
| Non-fiction books | 3.75× | Literature |
| Sunscreen | 6.06× | Beauty & Wellness |
| Batman | 1.89× | Movies & TV |
| Rosie Huntington-Whiteley | 8.81× | Fashion & Accessoires |
| Hermès | 1.9× | Fashion & Accessoires |
| House music | 1.93× | Music & Radio |
| Volkswagen ID.4 | 6.96× | Cars & Mobility |
| Anime convention | 2.91× | Literature |
| Moodle | 3.74× | Technology & Electronics |
| Millie Bobby Brown | 2.82× | Movies & TV |
| Victoria Beckham | 6.33× | Fashion & Accessoires |
| Self-love | 1.79× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.82 |
| Risk Appetite | THRILL | 1.49 |
| Early Adopter Mentality | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Sports Activity | POWER | 1.37 |
| Urban Lifestyle | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Finland | 18.3% |
| Japan | 17.8% |
| United States | 13.2% |
See DNA (magazine) audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does DNA (magazine) have in Germany?
DNA (magazine) has an estimated audience of 480,224 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of DNA (magazine) fans?
37.9% of DNA (magazine) fans are female, 62.1% are male, with an average age of 28.2 years.
Which brands do DNA (magazine) fans like most?
DNA (magazine) fans show strongest brand affinity for Payback (6.12×), Female bodybuilding (6.96×), and Livemusic (4.17×) over the country average.
Where do DNA (magazine) fans live in Germany?
DNA (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,265), Baden-Württemberg (reach 95,471), and Bayern (reach 72,906). These three regions account for the largest share of the active audience.
What other brands do DNA (magazine) fans also like?
Beyond DNA (magazine) itself, the audience over-indexes on Female bodybuilding (6.96×), Livemusic (4.17×), N26 (8.81×), and Fitness and figure competition (4.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DNA (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.