Marvin Gaye Audience in Germany
Marvin Gaye has an estimated audience of 303,106 people in Germany. 62.0% are female, 38.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dua Lipa, Lauryn Hill, Zara Larsson, D’Angelo, Euphoria.
The average Marvin Gaye fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dua Lipa, Lauryn Hill, Zara Larsson, with strongest over-indexing on Dua Lipa (22.3× the country average). Demographically, the Marvin Gaye audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Marvin Gaye fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.5 |
| Estimated audience size | 303,106 |
Audience persona
The typical Marvin Gaye fan in Germany is more female, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dua Lipa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,093 | 1.24× |
| Bayern | 46,963 | 0.96× |
| Baden-Württemberg | 38,811 | 0.94× |
| Niedersachsen | 30,586 | 1.04× |
| Hessen | 24,991 | 1.08× |
| Berlin | 18,571 | 1.37× |
| Rheinland-Pfalz | 15,417 | 1.02× |
| Sachsen | 12,543 | 0.84× |
| Schleswig-Holstein | 11,046 | 1.01× |
| Hamburg | 8,765 | 1.28× |
| Brandenburg | 7,652 | 0.81× |
| Thüringen | 5,716 | 0.74× |
| Sachsen-Anhalt | 5,508 | 0.7× |
| Mecklenburg-Vorpommern | 4,446 | 0.77× |
| Saarland | 3,429 | 0.92× |
| Bremen | 3,293 | 1.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dua Lipa | 22.3× | Music & Radio |
| Lauryn Hill | 54.17× | Music & Radio |
| Zara Larsson | 31.36× | Music & Radio |
| D’Angelo | 44.12× | Music & Radio |
| Euphoria | 5.76× | Movies & TV |
| Tate McRae | 15.63× | Music & Radio |
| Beyblade | 17.65× | Literature |
| Jhené Aiko | 59.84× | Music & Radio |
| Tink | 31.07× | Music & Radio |
| Rita Ora | 22.3× | Music & Radio |
| T.I. & Tiny: The Family Hustle | 21.38× | Movies & TV |
| Tyler, The Creator | 22.97× | Music & Radio |
| SZA (singer) | 27.08× | Music & Radio |
| Zendaya | 10.29× | Movies & TV |
| Kehlani | 36.59× | Music & Radio |
| French Montana | 45.16× | Music & Radio |
| Paris Texas | 21.85× | Music & Radio |
| H.E.R. | 20.22× | Music & Radio |
| Miley Cyrus | 7.41× | Music & Radio |
| childish gambino | 33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.58 |
| Community Orientation | OPEN | 1.53 |
| Sustainability | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.39 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Spirituality | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| United Kingdom | 11.0% |
| Brazil | 8.7% |
See Marvin Gaye audiences in other countries
More Soul audiences in Germany
- Prince (musician) (1,223,623)
- Édith Piaf (569,221)
- Lionel Richie (477,932)
- Diana Ross (406,831)
- Stevie Wonder (401,963)
Frequently asked questions
How many fans does Marvin Gaye have in Germany?
Marvin Gaye has an estimated audience of 303,106 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marvin Gaye fans?
62.0% of Marvin Gaye fans are female, 38.0% are male, with an average age of 40.5 years.
Which brands do Marvin Gaye fans like most?
Marvin Gaye fans show strongest brand affinity for Dua Lipa (22.3×), Lauryn Hill (54.17×), and Zara Larsson (31.36×) over the country average.
Where do Marvin Gaye fans live in Germany?
Marvin Gaye fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,093), Bayern (reach 46,963), and Baden-Württemberg (reach 38,811). These three regions account for the largest share of the active audience.
What other brands do Marvin Gaye fans also like?
Beyond Marvin Gaye itself, the audience over-indexes on Lauryn Hill (54.17×), Zara Larsson (31.36×), D’Angelo (44.12×), and Euphoria (5.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marvin Gaye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.