A data profile of the people who buy, follow and care about Tink in Germany — modelled from more than twelve digital signal sources. Tink has an estimated audience of 260,280 people in Germany.
The average Tink fan in Germany is 27.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Zooey Deschanel, Jonah Hill, Sonata Arctica, with strongest over-indexing on Zooey Deschanel (619.55× the country average).
Demographically, the Tink audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tink fan in Germany is more female, around 27.6 years old, with strong Family Orientation tendencies and a notable affinity for Zooey Deschanel.
The key figures that characterise the Tink profile in Germany.
60.6% are female, 39.4% are male, average age 27.6.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 27.6 |
| Estimated audience size | 260,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Tink audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 31.0% |
| United States | 28.6% |
| Japan | 7.5% |
Where the Tink audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.48× | |
| 02 | Nordrhein-Westfalen | ~70K | 1.17× | |
| 03 | Niedersachsen | ~30K | 1.15× | |
| 04 | Schleswig-Holstein | ~10K | 1.09× | |
| 05 | Brandenburg | ~9K | 1.06× | |
| 06 | Rheinland-Pfalz | ~10K | 1.03× | |
| 07 | Hessen | ~20K | 0.99× | |
| 08 | Hamburg | ~6K | 0.99× | |
| 09 | Saarland | ~3K | 0.99× | |
| 10 | Baden-Württemberg | ~30K | 0.94× | |
| 11 | Thüringen | ~6K | 0.94× | |
| 12 | Bremen | ~2K | 0.91× | |
| 13 | Bayern | ~40K | 0.90× | |
| 14 | Sachsen-Anhalt | ~6K | 0.88× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.82× | |
| 16 | Sachsen | ~10K | 0.81× |
The strongest cross-interests of the Tink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zooey Deschanel | Movies & TV | 619.55× | ||
| 02 | Sonata Arctica | Music & Radio | 530.43× | ||
| 03 | Jonah Hill | Movies & TV | 294.88× | ||
| 04 | Aaliyah | Music & Radio | 55.60× | ||
| 05 | Marvin Gaye | Music & Radio | 31.07× | ||
| 06 | Tyla | Music & Radio | 26.58× | ||
| 07 | Lauryn Hill | Music & Radio | 21.07× | ||
| 08 | Alexis Bledel | Movies & TV | 20.00× | ||
| 09 | Mila Kunis | Movies & TV | 20.00× | ||
| 10 | Natalie Dormer | Movies & TV | 20.00× | ||
| 11 | Victoria Justice | Movies & TV | 20.00× | ||
| 12 | Sam Elliott | Movies & TV | 20.00× | ||
| 13 | Patricia Arquette | Movies & TV | 20.00× | ||
| 14 | Kristen Bell | Movies & TV | 16.71× | ||
| 15 | Renée Zellweger | Movies & TV | 15.29× | ||
| 16 | Milli Vanilli | Music & Radio | 14.96× | ||
| 17 | Charli XCX | Music & Radio | 14.52× | ||
| 18 | Alexandra Daddario | Movies & TV | 7.47× | ||
| 19 | Sabrina Carpenter | Music & Radio | 7.19× | ||
| 20 | Megan Fox | Movies & TV | 6.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.79× | |
| Tradition | CONSERVATISM | 1.54× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Indulgence | JOY | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Tink has an estimated audience of 260,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
60.6% of Tink fans are female, 39.4% are male, with an average age of 27.6 years.
Tink fans show strongest brand affinity for Zooey Deschanel (619.55×), Jonah Hill (294.88×), and Sonata Arctica (530.43×) over the country average.
Tink fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Tink itself, the audience over-indexes on Jonah Hill (294.88×), Sonata Arctica (530.43×), Aaliyah (55.6×), and Alexis Bledel (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Tink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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