SZA (singer) Audience in Germany
SZA (singer) has an estimated audience of 100,667 people in Germany. 61.0% are female, 39.0% are male, average age 26.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nelly, T.I. & Tiny: The Family Hustle, Euphoria, Lauryn Hill, Borussia Dortmund.
The average SZA (singer) fan in Germany is 26.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nelly, T.I. & Tiny: The Family Hustle, Euphoria, with strongest over-indexing on Nelly (21.74× the country average). Demographically, the SZA (singer) audience skews more female with an average age of 26.5, and over-indexes on personality traits such as Individualism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of SZA (singer) fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 26.5 |
| Estimated audience size | 100,667 |
Audience persona
The typical SZA (singer) fan in Germany is more female, around 26.5 years old, with strong Individualism tendencies and a notable affinity for Nelly.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,064 | 1.25× |
| Bayern | 43,654 | 1.08× |
| Baden-Württemberg | 38,439 | 1.12× |
| Hessen | 28,212 | 1.47× |
| Niedersachsen | 23,295 | 0.95× |
| Berlin | 17,421 | 1.54× |
| Rheinland-Pfalz | 14,311 | 1.13× |
| Sachsen | 9,003 | 0.73× |
| Schleswig-Holstein | 8,448 | 0.93× |
| Hamburg | 7,502 | 1.32× |
| Brandenburg | 5,695 | 0.73× |
| Thüringen | 3,855 | 0.6× |
| Sachsen-Anhalt | 3,130 | 0.48× |
| Mecklenburg-Vorpommern | 2,787 | 0.58× |
| Saarland | 2,741 | 0.88× |
| Bremen | 2,654 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nelly | 21.74× | Music & Radio |
| T.I. & Tiny: The Family Hustle | 24.75× | Movies & TV |
| Euphoria | 3.96× | Movies & TV |
| Lauryn Hill | 30.67× | Music & Radio |
| Borussia Dortmund | 2.41× | Sports |
| Rebecca Ferguson | 15.86× | Movies & TV |
| Grime (music) | 30.69× | Music & Radio |
| Tyla | 22.25× | Music & Radio |
| Harry Potter | 2.21× | Movies & TV |
| Imdb | 9.87× | Movies & TV |
| Real Madrid C.F. | 3.04× | Sports |
| DJ Khaled | 28.77× | Music & Radio |
| FIFA World Cup | 2.35× | Sports |
| NBA playoffs | 6.93× | Sports |
| Lil' Kim | 29.85× | Music & Radio |
| Akon | 16.66× | Music & Radio |
| Nicki Minaj | 10.31× | Music & Radio |
| Finch | 3.74× | Music & Radio |
| Los Angeles Lakers | 6.66× | Sports |
| Ariana Grande | 5.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.59 |
| Urban Lifestyle | OPEN | 1.37 |
| Risk Appetite | THRILL | 1.36 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Travelling | THRILL | 1.3 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.7% |
| United Kingdom | 4.1% |
| Brazil | 3.6% |
See SZA (singer) audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does SZA (singer) have in Germany?
SZA (singer) has an estimated audience of 100,667 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SZA (singer) fans?
61.0% of SZA (singer) fans are female, 39.0% are male, with an average age of 26.5 years.
Which brands do SZA (singer) fans like most?
SZA (singer) fans show strongest brand affinity for Nelly (21.74×), T.I. & Tiny: The Family Hustle (24.75×), and Euphoria (3.96×) over the country average.
Where do SZA (singer) fans live in Germany?
SZA (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,064), Bayern (reach 43,654), and Baden-Württemberg (reach 38,439). These three regions account for the largest share of the active audience.
What other brands do SZA (singer) fans also like?
Beyond SZA (singer) itself, the audience over-indexes on T.I. & Tiny: The Family Hustle (24.75×), Euphoria (3.96×), Lauryn Hill (30.67×), and Borussia Dortmund (2.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SZA (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.