Rascasse Audience Intelligence

Oyster Audience in United States

A data profile of the people who buy, follow and care about Oyster in United States — modelled from more than twelve digital signal sources. Oyster has an estimated audience of 6,018,753 people in United States.

#3349among Topic in United States#131in Pets & Animals

The average Oyster fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Din Tai Fung, Fishing reel, Shrimp, with strongest over-indexing on Din Tai Fung (4.74× the country average).

Demographically, the Oyster audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oyster fan in United States is more female, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Din Tai Fung.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oyster profile in United States.

Audience size
6M
in United States
Gender
55.3%♀
44.7% male
Age
42.8
average years
Country rank
#5699
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oyster fans

55.3% are female, 44.7% are male, average age 42.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Oyster audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.8
Estimated audience size6,018,753
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Oyster audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4924%
50+28%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Oyster audience comes from United States.

Worldwide audience distribution share by country for Oyster
CountryShare
United States22.8%
Japan13.0%
Taiwan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oyster audience in United States is strongest.

Fig. 05

Top regions by affinity

Oyster fans by region: top regions in United States
#RegionReachAffinity×
01Maine~50K2.21×
02Louisiana~200K2.17×
03Washington~200K1.79×
04Washington, District of Columbia~30K1.59×
05Massachusetts~200K1.46×
06South Carolina~100K1.43×
07Rhode Island~30K1.42×
08Hawaii~40K1.41×
09Oregon~100K1.38×
10California~900K1.31×
11Florida~500K1.30×
12New York~400K1.27×
13Maryland~100K1.27×
14Georgia~200K1.19×
15Virginia~200K1.17×
16Alaska~20K1.17×
17Mississippi~60K1.16×
18North Carolina~200K1.12×
19Delaware~20K1.11×
20Alabama~90K1.07×
21Texas~500K1.05×
22New Jersey~200K1.02×
23Connecticut~60K1.00×
24Nevada~60K0.99×
25Illinois~200K0.94×
26Vermont~9K0.89×
27New Hampshire~20K0.88×
28Pennsylvania~200K0.83×
29Colorado~80K0.80×
30Tennessee~100K0.79×
31Arizona~100K0.78×
32Minnesota~70K0.76×
33Michigan~100K0.75×
34Arkansas~40K0.75×
35Missouri~70K0.70×
36Ohio~100K0.69×
37Indiana~80K0.69×
38Kansas~30K0.69×
39Kentucky~50K0.68×
40Oklahoma~50K0.68×
41Nebraska~20K0.68×
42Utah~40K0.67×
43New Mexico~20K0.67×
44Idaho~20K0.66×
45Wisconsin~60K0.65×
46South Dakota~9K0.64×
47North Dakota~8K0.62×
48Iowa~30K0.61×
49West Virginia~20K0.61×
50Montana~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Oyster, United States
0.61×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oyster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oyster audience
#·InterestCategoryAffinity×
01Din Tai FungFood & Beverages4.74×
02GrouperPets & Animals3.57×
03ClamFood & Beverages2.81×
04CrabPets & Animals2.35×
05Fishing floatSports2.30×
06ShrimpFood & Beverages2.22×
07Wild fisheriesTravel & Leisure2.07×
08SpearfishingSports1.99×
09Fishing baitPets & Animals1.99×
10Fishing lurePets & Animals1.97×
11Gulf Coast of the United StatesTravel & Leisure1.94×
12Fishing reelSports1.89×
13Fishing tackleSports1.83×
14Fishing rodSports1.81×
15Food LionShopping1.77×
16Fishing lineSports1.77×
17Recreational fishingSports1.58×
18Bass fishingSports1.58×
19WatercraftHome & Garden1.56×
20Fly fishingSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oyster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oyster audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.17×
PatriotismCONSERVATISM1.13×
Quality AwarenessPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oyster audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Early Adopter MentalityPOWER0.87×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oyster have in United States?

Oyster has an estimated audience of 6,018,753 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oyster fans?

55.3% of Oyster fans are female, 44.7% are male, with an average age of 42.8 years.

03

Which brands do Oyster fans like most?

Oyster fans show strongest brand affinity for Din Tai Fung (4.74×), Fishing reel (1.89×), and Shrimp (2.22×) over the country average.

04

Where do Oyster fans live in United States?

Oyster fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Oyster fans also like?

Beyond Oyster itself, the audience over-indexes on Fishing reel (1.89×), Shrimp (2.22×), Clam (2.81×), and Fishing tackle (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Oyster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oyster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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