Oyster Audience in United States
Oyster has an estimated audience of 6,018,753 people in United States. 55.3% are female, 44.7% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Din Tai Fung, Fishing reel, Shrimp, Clam, Fishing tackle.
The average Oyster fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Din Tai Fung, Fishing reel, Shrimp, with strongest over-indexing on Din Tai Fung (4.74× the country average). Demographically, the Oyster audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Oyster fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.8 |
| Estimated audience size | 6,018,753 |
Audience persona
The typical Oyster fan in United States is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Din Tai Fung.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 920,670 | 1.39× |
| Texas | 578,706 | 1.12× |
| Florida | 568,941 | 1.4× |
| New York | 463,888 | 1.38× |
| Georgia | 227,904 | 1.23× |
| Washington | 219,977 | 1.82× |
| North Carolina | 211,185 | 1.17× |
| Illinois | 206,681 | 1.03× |
| Louisiana | 180,888 | 2.33× |
| Massachusetts | 177,876 | 1.5× |
| Pennsylvania | 177,360 | 0.88× |
| Virginia | 170,310 | 1.16× |
| New Jersey | 161,361 | 1.05× |
| Ohio | 133,251 | 0.72× |
| South Carolina | 132,718 | 1.47× |
| Maryland | 131,732 | 1.27× |
| Michigan | 125,281 | 0.8× |
| Tennessee | 100,135 | 0.83× |
| Arizona | 98,414 | 0.8× |
| Oregon | 94,062 | 1.36× |
| Alabama | 84,189 | 1× |
| Colorado | 76,647 | 0.81× |
| Indiana | 76,411 | 0.69× |
| Missouri | 68,993 | 0.71× |
| Minnesota | 68,189 | 0.79× |
| Nevada | 60,465 | 1.04× |
| Connecticut | 60,067 | 1× |
| Mississippi | 57,335 | 1.16× |
| Wisconsin | 56,701 | 0.63× |
| Kentucky | 51,395 | 0.68× |
| Oklahoma | 46,599 | 0.7× |
| Maine | 39,215 | 1.82× |
| Arkansas | 36,640 | 0.74× |
| Utah | 35,962 | 0.67× |
| Hawaii | 34,346 | 1.33× |
| Kansas | 31,450 | 0.66× |
| Washington, District of Columbia | 31,027 | 1.72× |
| Iowa | 29,856 | 0.6× |
| Rhode Island | 25,754 | 1.34× |
| New Hampshire | 20,108 | 0.85× |
| Nebraska | 19,875 | 0.66× |
| New Mexico | 19,567 | 0.65× |
| Idaho | 19,199 | 0.64× |
| Delaware | 17,298 | 1.04× |
| West Virginia | 15,701 | 0.56× |
| Alaska | 11,732 | 0.91× |
| Montana | 9,010 | 0.54× |
| Vermont | 8,862 | 0.84× |
| South Dakota | 7,407 | 0.53× |
| North Dakota | 6,595 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Din Tai Fung | 4.74× | Food & Beverages |
| Fishing reel | 1.89× | Sports |
| Shrimp | 2.22× | Food & Beverages |
| Clam | 2.81× | Food & Beverages |
| Fishing tackle | 1.83× | Sports |
| Wild fisheries | 2.07× | Travel & Leisure |
| Grouper | 3.57× | Pets & Animals |
| Spearfishing | 1.99× | Sports |
| Gulf Coast of the United States | 1.94× | Travel & Leisure |
| Crab | 2.35× | Pets & Animals |
| Food Lion | 1.77× | Shopping |
| Recreational fishing | 1.58× | Sports |
| Bass fishing | 1.58× | Sports |
| Fishing rod | 1.81× | Sports |
| Watercraft | 1.56× | Home & Garden |
| Fly fishing | 1.55× | Sports |
| Fishing line | 1.77× | Sports |
| Fishing lure | 1.97× | Pets & Animals |
| Fishing bait | 1.99× | Pets & Animals |
| Fishing float | 2.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Travelling | THRILL | 1.33 |
| Extroversion | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 13.1% |
| Taiwan | 6.8% |
See Oyster audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Oyster have in United States?
Oyster has an estimated audience of 6,018,753 people in United States, concentrated in California and Texas.
What is the gender split and age of Oyster fans?
55.3% of Oyster fans are female, 44.7% are male, with an average age of 42.8 years.
Which brands do Oyster fans like most?
Oyster fans show strongest brand affinity for Din Tai Fung (4.74×), Fishing reel (1.89×), and Shrimp (2.22×) over the country average.
Where do Oyster fans live in United States?
Oyster fans in United States are most concentrated in California (reach 920,670), Texas (reach 578,706), and Florida (reach 568,941). These three regions account for the largest share of the active audience.
What other brands do Oyster fans also like?
Beyond Oyster itself, the audience over-indexes on Fishing reel (1.89×), Shrimp (2.22×), Clam (2.81×), and Fishing tackle (1.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oyster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.