Rascasse Audience Intelligence

Fishing tackle Audience in United States

A data profile of the people who buy, follow and care about Fishing tackle in United States — modelled from more than twelve digital signal sources. Fishing tackle has an estimated audience of 19,678,611 people in United States.

#1158among Topic in United States#114in Sports

The average Fishing tackle fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Planet Fitness, Angling, Vehicles, with strongest over-indexing on Planet Fitness (3.4× the country average).

Demographically, the Fishing tackle audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fishing tackle fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing tackle profile in United States.

Audience size
19.7M
in United States
Gender
29.7%♀
70.3% male
Age
36.9
average years
Country rank
#1684
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing tackle fans

29.7% are female, 70.3% are male, average age 36.9.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for Fishing tackle audience in United States
MetricValue
Female29.7%
Male70.3%
Average age36.9
Estimated audience size19,678,611
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Fishing tackle audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Fishing tackle audience comes from United States.

Worldwide audience distribution share by country for Fishing tackle
CountryShare
United States32.3%
Japan11.5%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing tackle audience in United States is strongest.

Fig. 05

Top regions by affinity

Fishing tackle fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K1.67×
02Hawaii~100K1.44×
03North Dakota~50K1.34×
04South Carolina~400K1.32×
05Alabama~400K1.32×
06Louisiana~300K1.29×
07Florida~1.5M1.26×
08Alaska~50K1.22×
09Arkansas~200K1.21×
10Wisconsin~400K1.20×
11West Virginia~100K1.19×
12Michigan~600K1.18×
13Kentucky~300K1.17×
14Oregon~300K1.17×
15Iowa~200K1.14×
16Maine~80K1.14×
17Washington~400K1.13×
18South Dakota~50K1.13×
19Oklahoma~200K1.12×
20Idaho~100K1.11×
21Montana~60K1.09×
22Vermont~40K1.09×
23California~2.5M1.08×
24Mississippi~200K1.05×
25Tennessee~400K1.04×
26Missouri~300K1.03×
27North Carolina~600K0.99×
28Indiana~400K0.98×
29New Hampshire~80K0.97×
30Kansas~100K0.95×
31Nebraska~90K0.95×
32Texas~1.5M0.93×
33Rhode Island~60K0.93×
34Delaware~50K0.91×
35Ohio~500K0.90×
36Colorado~300K0.87×
37Washington, District of Columbia~50K0.84×
38Utah~100K0.83×
39Virginia~400K0.82×
40New Mexico~80K0.82×
41Georgia~500K0.81×
42Pennsylvania~500K0.80×
43Massachusetts~300K0.80×
44Connecticut~200K0.79×
45Maryland~300K0.78×
46New Jersey~400K0.76×
47New York~800K0.73×
48Illinois~500K0.72×
49Nevada~100K0.70×
50Arizona~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Fishing tackle, United States
0.67×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing tackle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing tackle audience
#·InterestCategoryAffinity×
01AnglingSports6.73×
02ShimanoCars & Mobility6.57×
03Toyota SupraCars & Mobility6.04×
04Toyota TacomaCars & Mobility5.56×
05MotorboatCars & Mobility5.23×
06Diesel engineCars & Mobility4.24×
07Rick and MortyMovies & TV4.00×
08Fly fishingSports3.90×
09Largemouth bassFood & Beverages3.82×
10Diaper bagKids & Family3.56×
11JudoSports3.56×
12Planet FitnessSports3.40×
13MetaphysicsBusiness & Career2.45×
14Discount TireShopping2.34×
15MotorcyclesCars & Mobility2.29×
16NBA FinalsSports2.08×
17College basketballSports2.02×
18VehiclesCars & Mobility1.67×
19AutoZoneCars & Mobility1.59×
20CampingTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing tackle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing tackle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.83×
Risk AppetiteTHRILL1.68×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing tackle audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
ExtroversionTHRILL0.80×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing tackle have in United States?

Fishing tackle has an estimated audience of 19,678,611 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Fishing tackle fans?

29.7% of Fishing tackle fans are female, 70.3% are male, with an average age of 36.9 years.

03

Which brands do Fishing tackle fans like most?

Fishing tackle fans show strongest brand affinity for Planet Fitness (3.4×), Angling (6.73×), and Vehicles (1.67×) over the country average.

04

Where do Fishing tackle fans live in United States?

Fishing tackle fans in United States are most concentrated in California (reach ~2.5M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fishing tackle fans also like?

Beyond Fishing tackle itself, the audience over-indexes on Angling (6.73×), Vehicles (1.67×), Fly fishing (3.9×), and Motorboat (5.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Fishing tackle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing tackle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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