Fishing tackle Audience in United States

Fishing tackle logo

Fishing tackle has an estimated audience of 19,678,611 people in United States. 29.7% are female, 70.3% are male, average age 36.9. Top regions: California, Florida, Texas. Top brand affinities: Pro-Ject, Urban Outfitters, Vocal harmony, UK garage, Product design.

The average Fishing tackle fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Pro-Ject, Urban Outfitters, Vocal harmony, with strongest over-indexing on Pro-Ject (7.6× the country average). Demographically, the Fishing tackle audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Fishing tackle fans

Demographic split for Fishing tackle audience in United States
MetricValue
Female29.7%
Male70.3%
Average age36.9
Estimated audience size19,678,611

Audience persona

The typical Fishing tackle fan in United States is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Fishing tackle in United States
RegionReachAffinity
California2,471,6601.14×
Florida1,736,9941.3×
Texas1,457,9920.86×
New York822,8890.75×
Michigan635,5261.24×
North Carolina566,6860.96×
Ohio555,9760.92×
Pennsylvania524,6470.79×
Georgia487,5360.8×
Washington470,9081.19×
Illinois465,8730.71×
Minnesota448,7091.59×
Tennessee417,8131.06×
Virginia388,7720.81×
Wisconsin373,9551.26×
New Jersey368,3790.74×
Alabama361,6951.32×
Indiana342,4130.95×
Missouri337,7731.06×
South Carolina319,7401.08×
Massachusetts297,5430.77×
Oregon278,7401.24×
Louisiana271,0441.07×
Kentucky270,8331.1×
Colorado266,7000.86×
Oklahoma258,6411.18×
Maryland242,6200.72×
Arizona224,5790.56×
Arkansas198,8821.23×
Iowa187,9201.16×
Mississippi146,4680.9×
Hawaii142,2211.68×
Kansas136,2020.88×
Utah130,4340.74×
Connecticut128,2980.65×
Idaho116,1991.18×
West Virginia116,0011.27×
Maine86,7661.23×
Nebraska85,6620.87×
Nevada79,4340.42×
New Hampshire71,2800.92×
North Dakota66,5721.65×
Montana59,0081.08×
South Dakota57,3991.26×
New Mexico49,7090.5×
Rhode Island45,3650.72×
Alaska45,1271.07×
Delaware39,9250.74×
Vermont36,9261.07×
Washington, District of Columbia34,8960.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fishing tackle audience
BrandAffinityCategory
Pro-Ject7.6×Music & Radio
Urban Outfitters3.15×Shopping
Vocal harmony6.07×Music & Radio
UK garage6.43×Music & Radio
Product design2.19×Business & Career
Nebraska Cornhuskers football3.99×Sports
Governor of Michigan7.15×Politics & Society
Grinch3.27×Movies & TV
JDSU2.42×Business & Career
Historic site3.29×Arts & Culture
Stamp collecting3.62×Home & Garden
Hipster7×Politics & Society
Staycation2.39×Home & Garden
Hibachi5.64×Food & Beverages
Jaws3.89×Movies & TV
Embroidery Library10.89×Home & Garden
Home staging3.41×Home & Garden
Goop3.47×Internet & Social Media
Wok4.05×Food & Beverages
Cherish (group)6.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fishing tackle audience
TraitClusterScore
PatriotismCONSERVATISM1.84
DIY MentalityTHRILL1.3
Sports ActivityPOWER1.3
Luxury OrientationPREMIUM1.29
Risk AppetiteTHRILL1.24
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Fishing tackle
CountryShare
United States32.3%
Japan11.5%
Brazil4.6%

See Fishing tackle audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fishing tackle have in United States?

Fishing tackle has an estimated audience of 19,678,611 people in United States, concentrated in California and Florida.

What is the gender split and age of Fishing tackle fans?

29.7% of Fishing tackle fans are female, 70.3% are male, with an average age of 36.9 years.

Which brands do Fishing tackle fans like most?

Fishing tackle fans show strongest brand affinity for Pro-Ject (7.6×), Urban Outfitters (3.15×), and Vocal harmony (6.07×) over the country average.

Where do Fishing tackle fans live in United States?

Fishing tackle fans in United States are most concentrated in California (reach 2,471,660), Florida (reach 1,736,994), and Texas (reach 1,457,992). These three regions account for the largest share of the active audience.

What other brands do Fishing tackle fans also like?

Beyond Fishing tackle itself, the audience over-indexes on Urban Outfitters (3.15×), Vocal harmony (6.07×), UK garage (6.43×), and Product design (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing tackle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.