Sierra Nevada Brewing Company Audience in United States

Sierra Nevada Brewing Company has an estimated audience of 656,809 people in United States. 42.8% are female, 57.2% are male, average age 37.6. Top regions: North Carolina, California, South Carolina. Top brand affinities: Kia Sportage, Open air concert, New Belgium Brewing Company, Honda HR-V, Brewing.

The average Sierra Nevada Brewing Company fan in United States is 37.6 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, South Carolina. Top brand affinities include Kia Sportage, Open air concert, New Belgium Brewing Company, with strongest over-indexing on Kia Sportage (25× the country average). Demographically, the Sierra Nevada Brewing Company audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Sierra Nevada Brewing Company fans

Demographic split for Sierra Nevada Brewing Company audience in United States
MetricValue
Female42.8%
Male57.2%
Average age37.6
Estimated audience size656,809

Audience persona

The typical Sierra Nevada Brewing Company fan in United States is more male, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Sierra Nevada Brewing Company in United States
RegionReachAffinity
North Carolina270,28913.68×
California145,4542.01×
South Carolina55,9995.67×
Florida34,3540.77×
Tennessee27,4232.08×
Georgia21,5461.06×
Texas17,5580.31×
Ohio14,6940.73×
Pennsylvania14,0880.64×
New York13,7970.38×
Virginia12,8130.8×
Illinois10,6800.49×
Oregon10,6151.41×
Colorado9,9750.96×
Michigan7,7760.45×
Kentucky7,6630.93×
Washington7,3720.56×
Nevada7,2231.14×
Massachusetts6,5090.5×
New Jersey6,2280.37×
Indiana6,0210.5×
Maryland5,8480.52×
Wisconsin5,7510.58×
Arizona5,6490.42×
Minnesota5,5750.59×
Alabama5,3420.58×
Missouri4,2820.4×
Connecticut3,0620.46×
Louisiana2,7780.33×
Vermont2,7092.35×
Iowa2,1730.4×
Kansas2,0380.39×
Utah2,0250.34×
West Virginia1,9680.64×
Oklahoma1,8930.26×
Idaho1,8490.56×
Arkansas1,5340.28×
Washington, District of Columbia1,4140.72×
Montana1,3290.73×
Mississippi1,3160.24×
New Mexico1,2530.38×
Hawaii1,2280.43×
Maine1,2140.52×
New Hampshire1,1750.45×
Nebraska1,0950.33×
Delaware8950.49×
Alaska8130.58×
Rhode Island8100.39×
North Dakota5390.4×
South Dakota4660.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sierra Nevada Brewing Company audience
BrandAffinityCategory
Kia Sportage25×Cars & Mobility
Open air concert96.77×Music & Radio
New Belgium Brewing Company27.08×Food & Beverages
Honda HR-V16.92×Cars & Mobility
Brewing3.45×Food & Beverages
Livemusic3.22×Music & Radio
Taco Bell2.33×Food & Beverages
Blue Moon (beer)13.68×Food & Beverages
Houston Astros4.67×Sports
Pre-school playgroup18.05×Kids & Family
Beer festival6.75×Food & Beverages
World Series5.66×Sports
Stone Brewing Co.16.66×Food & Beverages
Goose Island Brewery15.74×Food & Beverages
Los Angeles Dodgers3.52×Sports
Jeep Grand Cherokee4.94×Cars & Mobility
Take-out2.17×Food & Beverages
The UPS Store2.02×Shopping
AutoZone1.72×Cars & Mobility
Chick-fil-A1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sierra Nevada Brewing Company audience
TraitClusterScore
IndulgenceJOY1.81
PatriotismCONSERVATISM1.75
Urban LifestyleOPEN1.41
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.37
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Sierra Nevada Brewing Company
CountryShare
United States95.2%
Germany2.2%
Canada1.5%

See Sierra Nevada Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Sierra Nevada Brewing Company have in United States?

Sierra Nevada Brewing Company has an estimated audience of 656,809 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Sierra Nevada Brewing Company fans?

42.8% of Sierra Nevada Brewing Company fans are female, 57.2% are male, with an average age of 37.6 years.

Which brands do Sierra Nevada Brewing Company fans like most?

Sierra Nevada Brewing Company fans show strongest brand affinity for Kia Sportage (25×), Open air concert (96.77×), and New Belgium Brewing Company (27.08×) over the country average.

Where do Sierra Nevada Brewing Company fans live in United States?

Sierra Nevada Brewing Company fans in United States are most concentrated in North Carolina (reach 270,289), California (reach 145,454), and South Carolina (reach 55,999). These three regions account for the largest share of the active audience.

What other brands do Sierra Nevada Brewing Company fans also like?

Beyond Sierra Nevada Brewing Company itself, the audience over-indexes on Open air concert (96.77×), New Belgium Brewing Company (27.08×), Honda HR-V (16.92×), and Brewing (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Nevada Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.