Rascasse Audience Intelligence

Sierra Nevada Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about Sierra Nevada Brewing Company in United States — modelled from more than twelve digital signal sources. Sierra Nevada Brewing Company has an estimated audience of 662,634 people in United States.

#34among Beer in United States#3179among Brand in United States#1685in Food & Beverages

The average Sierra Nevada Brewing Company fan in United States is 37.6 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, South Carolina.

Top brand affinities include New Belgium Brewing Company, Open air concert, Brewing, with strongest over-indexing on New Belgium Brewing Company (56.11× the country average).

Demographically, the Sierra Nevada Brewing Company audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sierra Nevada Brewing Company fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for New Belgium Brewing Company.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sierra Nevada Brewing Company profile in United States.

Audience size
663K
in United States
Gender
42.8%♀
57.2% male
Age
37.6
average years
Country rank
#30891
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sierra Nevada Brewing Company

42.8% are female, 57.2% are male, average age 37.6.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Sierra Nevada Brewing Company audience in United States
MetricValue
Female42.8%
Male57.2%
Average age37.6
Estimated audience size662,634
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Sierra Nevada Brewing Company audience in United States
Age bracketShare%
16-199%
20-2932%
30-3933%
40-4916%
50+10%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Sierra Nevada Brewing Company audience comes from United States.

Worldwide audience distribution share by country for Sierra Nevada Brewing Company
CountryShare
United States95.2%
Germany2.2%
Canada1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sierra Nevada Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Sierra Nevada Brewing Company customers by region in United States
#RegionReachAffinity×
01North Carolina~400K20.99×
02South Carolina~50K5.25×
03California~100K2.05×
04Tennessee~20K1.82×
05Vermont~2K1.62×
06Oregon~8K1.10×
07Nevada~6K0.99×
08Georgia~20K0.94×
09Kentucky~7K0.86×
10Alaska~1K0.86×
11South Dakota~1K0.84×
12North Dakota~1K0.84×
13Montana~2K0.83×
14Colorado~8K0.80×
15West Virginia~2K0.79×
16Washington, District of Columbia~2K0.79×
17Delaware~1K0.77×
18Rhode Island~2K0.76×
19Maine~2K0.75×
20Virginia~10K0.73×
21Idaho~2K0.73×
22Hawaii~2K0.73×
23New Hampshire~2K0.73×
24Mississippi~4K0.70×
25Florida~30K0.69×
26Nebraska~2K0.69×
27New Mexico~2K0.69×
28Arkansas~4K0.68×
29Ohio~10K0.65×
30Kansas~3K0.63×
31Alabama~6K0.62×
32Iowa~3K0.62×
33Oklahoma~4K0.61×
34Wisconsin~6K0.60×
35Minnesota~6K0.59×
36Connecticut~4K0.59×
37Utah~3K0.59×
38Pennsylvania~10K0.58×
39Louisiana~5K0.57×
40Indiana~7K0.55×
41Maryland~6K0.55×
42Washington~7K0.54×
43Missouri~6K0.52×
44Massachusetts~7K0.51×
45Arizona~7K0.49×
46Illinois~10K0.48×
47Michigan~8K0.48×
48New Jersey~7K0.44×
49New York~10K0.38×
50Texas~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Sierra Nevada Brewing Company, United States
0.31×1.00×20.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sierra Nevada Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sierra Nevada Brewing Company audience
#·InterestCategoryAffinity×
01Open air concertMusic & Radio86.80×
02New Belgium Brewing CompanyFood & Beverages56.11×
03Lagunitas Brewing CompanyFood & Beverages19.42×
04Stone Brewing Co.Food & Beverages16.47×
05Blue Moon (beer)Food & Beverages13.86×
06Goose Island BreweryFood & Beverages13.44×
07World SeriesSports7.35×
08Beer festivalFood & Beverages7.25×
09CarnivàleMovies & TV6.91×
10Berlin WallTravel & Leisure5.68×
11Single malt whiskyFood & Beverages4.86×
12BrewingFood & Beverages3.72×
13Non-alcoholic beverageFood & Beverages3.05×
14Renewable energyBusiness & Career2.87×
15BreweryFood & Beverages2.16×
16FoodieFood & Beverages1.97×
17The UPS StoreShopping1.89×
18Taco BellFood & Beverages1.69×
19BarsTravel & Leisure1.56×
20BeerFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sierra Nevada Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sierra Nevada Brewing Company audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
IndulgenceJOY1.78×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sierra Nevada Brewing Company audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sierra Nevada Brewing Company's target market in United States?

Sierra Nevada Brewing Company's target market in United States covers an estimated 662,634 people, concentrated in North Carolina and California.

02

What is the gender split and age of Sierra Nevada Brewing Company customers?

42.8% of the Sierra Nevada Brewing Company audience are female, 57.2% are male, with an average age of 37.6 years.

03

Which brands do Sierra Nevada Brewing Company fans like most?

Sierra Nevada Brewing Company fans show strongest brand affinity for New Belgium Brewing Company (56.11×), Open air concert (86.8×), and Brewing (3.72×) over the country average.

04

Where do Sierra Nevada Brewing Company fans live in United States?

Sierra Nevada Brewing Company fans in United States are most concentrated in North Carolina (reach ~400K), California (reach ~100K), and South Carolina (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sierra Nevada Brewing Company fans also like?

Beyond Sierra Nevada Brewing Company itself, the audience over-indexes on Open air concert (86.8×), Brewing (3.72×), World Series (7.35×), and Lagunitas Brewing Company (19.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sierra Nevada Brewing Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Nevada Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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