Rascasse Audience Intelligence

Carnivàle Audience in United States

A data profile of the people who buy, follow and care about Carnivàle in United States — modelled from more than twelve digital signal sources. Carnivàle has an estimated audience of 6,307,627 people in United States.

#70among TV series in United States#145among Movie / TV Show / Series in United States#496in Movies & TV

The average Carnivàle fan in United States is 34.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Illinois.

Top brand affinities include CONCACAF Gold Cup, FIFA World Cup, MLS Cup, with strongest over-indexing on CONCACAF Gold Cup (67.1× the country average).

Demographically, the Carnivàle audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnivàle fan in United States is more male, around 34.9 years old, with strong Tradition tendencies and a notable affinity for CONCACAF Gold Cup.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnivàle profile in United States.

Audience size
6.3M
in United States
Gender
37.5%♀
62.5% male
Age
34.9
average years
Country rank
#5496
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carnivàle viewers

37.5% are female, 62.5% are male, average age 34.9.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for Carnivàle audience in United States
MetricValue
Female37.5%
Male62.5%
Average age34.9
Estimated audience size6,307,627
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Carnivàle audience in United States
Age bracketShare%
16-1920%
20-2935%
30-3923%
40-4911%
50+12%
Fig. 04

Worldwide distribution

75.3%

of the worldwide Carnivàle audience comes from United States.

Worldwide audience distribution share by country for Carnivàle
CountryShare
United States75.3%
Australia7.0%
India3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnivàle audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnivàle fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K2.74×
02Illinois~20K2.65×
03South Carolina~9K2.13×
04Mississippi~5K2.07×
05Alabama~8K1.96×
06Florida~40K1.86×
07Georgia~20K1.85×
08Arkansas~4K1.85×
09Oklahoma~5K1.72×
10North Carolina~10K1.63×
11Tennessee~9K1.59×
12Texas~40K1.52×
13Virginia~10K1.41×
14Kentucky~5K1.30×
15Maryland~6K1.25×
16West Virginia~2K1.22×
17Delaware<1K1.16×
18Missouri~5K1.12×
19Utah~3K1.03×
20Kansas~2K1.01×
21Ohio~8K0.98×
22Indiana~5K0.97×
23Nevada~3K0.95×
24Michigan~7K0.90×
25Alaska<1K0.80×
26Pennsylvania~7K0.79×
27Rhode Island<1K0.75×
28New York~10K0.74×
29Arizona~4K0.74×
30California~20K0.73×
31Iowa~2K0.73×
32Connecticut~2K0.72×
33Washington, District of Columbia<1K0.70×
34South Dakota<1K0.68×
35Idaho<1K0.66×
36New Mexico<1K0.63×
37Maine<1K0.63×
38New Jersey~4K0.62×
39Wisconsin~2K0.59×
40Nebraska<1K0.59×
41Vermont<1K0.58×
42New Hampshire<1K0.54×
43North Dakota<1K0.54×
44Massachusetts~3K0.51×
45Colorado~2K0.51×
46Minnesota~2K0.51×
47Oregon~2K0.48×
48Montana<1K0.46×
49Washington~2K0.44×
50Hawaii<1K0.40×
Fig. 06

Affinity by region

Affinity by region — Carnivàle, United States
0.40×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnivàle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnivàle audience
#·InterestCategoryAffinity×
01CONCACAF Gold CupSports67.10×
02MLS CupSports55.69×
03Rolling RockFood & Beverages32.02×
04GattacaMovies & TV26.73×
05Culture of MexicoPolitics & Society21.81×
06FIFA World CupSports7.25×
07Liga MXSports6.56×
08Latin music (genre)Music & Radio6.42×
09Latin American musicMusic & Radio6.37×
10MonterreyTravel & Leisure6.31×
11Bad BunnyMusic & Radio5.77×
12Taco BellFood & Beverages4.99×
13Mexico CityTravel & Leisure4.63×
14Latin popMusic & Radio3.68×
15GuatemalaTravel & Leisure3.66×
16FIFA World Cup 2026Sports3.07×
17Real Madrid C.F.Sports2.98×
18Wendy'sFood & Beverages2.51×
19WingstopFood & Beverages2.47×
20SoccerSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnivàle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnivàle audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.98×
ExtroversionTHRILL1.33×
Price SensitivityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnivàle audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Community OrientationOPEN0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carnivàle have in United States?

Carnivàle has an estimated audience of 6,307,627 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Carnivàle viewers?

37.5% of Carnivàle fans are female, 62.5% are male, with an average age of 34.9 years.

03

Which brands do Carnivàle fans like most?

Carnivàle fans show strongest brand affinity for CONCACAF Gold Cup (67.1×), FIFA World Cup (7.25×), and MLS Cup (55.69×) over the country average.

04

Where do Carnivàle fans live in United States?

Carnivàle fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~40K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Carnivàle fans also like?

Beyond Carnivàle itself, the audience over-indexes on FIFA World Cup (7.25×), MLS Cup (55.69×), FIFA World Cup 2026 (3.07×), and Taco Bell (4.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Carnivàle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnivàle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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