Rascasse Audience Intelligence

MLS Cup Audience in United States

A data profile of the people who buy, follow and care about MLS Cup in United States — modelled from more than twelve digital signal sources. MLS Cup has an estimated audience of 1,102,420 people in United States.

#141among Soccer in United States#254among Event in United States#2044in Sports

The average MLS Cup fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Josh Hutcherson, Carnivàle, A.C. Milan, with strongest over-indexing on Josh Hutcherson (104.18× the country average).

Demographically, the MLS Cup audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MLS Cup fan in United States is more male, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Josh Hutcherson.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MLS Cup profile in United States.

Audience size
1.1M
in United States
Gender
30.6%♀
69.4% male
Age
35.7
average years
Country rank
#22156
Event in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MLS Cup fans

30.6% are female, 69.4% are male, average age 35.7.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for MLS Cup audience in United States
MetricValue
Female30.6%
Male69.4%
Average age35.7
Estimated audience size1,102,420
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the MLS Cup audience in United States
Age bracketShare%
16-1923%
20-2928%
30-3922%
40-4915%
50+12%
Fig. 04

Worldwide distribution

47.1%

of the worldwide MLS Cup audience comes from United States.

Worldwide audience distribution share by country for MLS Cup
CountryShare
United States47.1%
Germany15.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MLS Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

MLS Cup fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K2.62×
02California~200K2.04×
03Oregon~20K1.90×
04New Jersey~50K1.86×
05Utah~20K1.77×
06Ohio~60K1.66×
07Washington, District of Columbia~5K1.51×
08New York~90K1.44×
09Georgia~50K1.39×
10Minnesota~20K1.33×
11Florida~100K1.30×
12Massachusetts~30K1.19×
13Colorado~20K1.18×
14Virginia~30K1.14×
15Missouri~20K1.12×
16Connecticut~10K1.11×
17Pennsylvania~40K1.10×
18Maryland~20K1.08×
19Illinois~40K1.06×
20North Carolina~40K1.06×
21Kansas~9K1.05×
22Delaware~3K1.04×
23Tennessee~20K0.98×
24Nevada~10K0.98×
25Texas~90K0.97×
26Rhode Island~3K0.97×
27Vermont~2K0.96×
28Idaho~5K0.90×
29Alaska~2K0.90×
30Hawaii~4K0.89×
31Arizona~20K0.86×
32New Hampshire~4K0.86×
33Montana~3K0.86×
34South Dakota~2K0.86×
35North Dakota~2K0.86×
36Maine~3K0.82×
37Kentucky~10K0.81×
38New Mexico~4K0.80×
39Nebraska~4K0.78×
40West Virginia~4K0.77×
41Indiana~20K0.76×
42Iowa~7K0.74×
43Wisconsin~10K0.73×
44South Carolina~10K0.70×
45Mississippi~6K0.70×
46Arkansas~6K0.70×
47Oklahoma~8K0.65×
48Alabama~10K0.63×
49Louisiana~9K0.63×
50Michigan~20K0.61×
Fig. 06

Affinity by region

Affinity by region — MLS Cup, United States
0.61×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MLS Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MLS Cup audience
#·InterestCategoryAffinity×
01Josh HutchersonMovies & TV104.18×
02CarnivàleMovies & TV55.69×
03Fulham F.C.Sports45.23×
04Gerard PiquéSports40.40×
05Pep GuardiolaSports33.62×
06New York City FCSports32.37×
07Maryland Terrapins men's basketballSports29.55×
08A.C. MilanSports27.27×
09Christian PulisicSports23.32×
10Stella ArtoisFood & Beverages19.49×
11Los Angeles FCSports15.95×
12Manchester City F.C.Sports13.89×
13Fish and chipsFood & Beverages12.83×
14White wineFood & Beverages12.25×
15Sport ClipsBeauty & Wellness11.92×
16Red wineFood & Beverages11.69×
17Manchester United F.C.Sports9.99×
18Seattle MarinersSports7.39×
19Outback SteakhouseFood & Beverages6.70×
20FIFA World CupSports4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MLS Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MLS Cup audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
Convenience OrientationPREMIUM1.54×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MLS Cup audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
CreativityOPEN0.62×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MLS Cup have in United States?

MLS Cup has an estimated audience of 1,102,420 people in United States, concentrated in California and Florida.

02

What is the gender split and age of MLS Cup fans?

30.6% of MLS Cup fans are female, 69.4% are male, with an average age of 35.7 years.

03

Which brands do MLS Cup fans like most?

MLS Cup fans show strongest brand affinity for Josh Hutcherson (104.18×), Carnivàle (55.69×), and A.C. Milan (27.27×) over the country average.

04

Where do MLS Cup fans live in United States?

MLS Cup fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do MLS Cup fans also like?

Beyond MLS Cup itself, the audience over-indexes on Carnivàle (55.69×), A.C. Milan (27.27×), Manchester City F.C. (13.89×), and Manchester United F.C. (9.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See MLS Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MLS Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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