MLS Cup Audience in United States

MLS Cup has an estimated audience of 1,102,051 people in United States. 30.6% are female, 69.4% are male, average age 35.7. Top regions: California, New York, Texas. Top brand affinities: Josh Hutcherson, A.C. Milan, Manchester City F.C., Manchester United F.C., Maryland Terrapins men's basketball.

The average MLS Cup fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Josh Hutcherson, A.C. Milan, Manchester City F.C., with strongest over-indexing on Josh Hutcherson (215.38× the country average). Demographically, the MLS Cup audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of MLS Cup fans

Demographic split for MLS Cup audience in United States
MetricValue
Female30.6%
Male69.4%
Average age35.7
Estimated audience size1,102,051

Audience persona

The typical MLS Cup fan in United States is more male, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Josh Hutcherson.

Top regions in United States

Top regions ranked by reach for MLS Cup in United States
RegionReachAffinity
California276,0312.28×
New York102,4861.66×
Texas95,7621.01×
Florida84,9631.14×
Ohio66,9721.97×
New Jersey63,3792.26×
Washington61,2512.77×
Georgia56,6391.67×
Illinois37,3721.02×
Pennsylvania34,0170.92×
North Carolina33,1181×
Virginia28,1871.05×
Massachusetts27,0241.24×
Oregon26,0172.06×
Missouri22,9371.29×
Colorado21,7401.25×
Minnesota18,7621.19×
Maryland18,5790.98×
Arizona18,3070.81×
Utah17,8721.81×
Tennessee15,8860.72×
Michigan15,0560.52×
Connecticut13,6101.23×
Indiana13,4990.67×
South Carolina10,5150.63×
Wisconsin10,1130.61×
Kentucky9,9990.72×
Nevada9,9670.94×
Kansas9,9411.14×
Alabama6,4090.42×
Louisiana6,2520.44×
Washington, District of Columbia5,7381.73×
Oklahoma5,6290.46×
Iowa5,4910.6×
Idaho4,6980.85×
Arkansas4,0010.44×
New Mexico3,6650.66×
Nebraska3,5260.64×
New Hampshire3,2250.74×
Hawaii3,2220.68×
Rhode Island2,8540.81×
Mississippi2,8440.31×
Maine2,4380.62×
Delaware2,4170.79×
West Virginia2,2830.44×
Montana1,9860.65×
Vermont1,5820.82×
Alaska1,4970.64×
South Dakota1,4560.57×
North Dakota1,0910.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MLS Cup audience
BrandAffinityCategory
Josh Hutcherson215.38×Movies & TV
A.C. Milan36.86×Sports
Manchester City F.C.25.33×Sports
Manchester United F.C.16.2×Sports
Maryland Terrapins men's basketball40.77×Sports
Fulham F.C.48.61×Sports
New York City FC35.74×Sports
FIFA World Cup4.93×Sports
Liverpool F.C.12.67×Sports
Duke Blue Devils men's basketball10.86×Sports
Red wine9.53×Food & Beverages
White wine10.05×Food & Beverages
Bundesliga12.6×Sports
CONCACAF Champions Cup22.03×Sports
Club América8.99×Sports
Premier League6.55×Sports
Real Madrid C.F.4.13×Sports
Los Angeles FC15.63×Sports
Neymar12.45×Sports
Outback Steakhouse5.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MLS Cup audience
TraitClusterScore
IndulgenceJOY1.46
Luxury OrientationPREMIUM1.21
Early Adopter MentalityPOWER1.2
Convenience OrientationPREMIUM1.18
Urban LifestyleOPEN1.16
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for MLS Cup
CountryShare
United States47.3%
Germany15.7%
United Kingdom5.7%

See MLS Cup audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does MLS Cup have in United States?

MLS Cup has an estimated audience of 1,102,051 people in United States, concentrated in California and New York.

What is the gender split and age of MLS Cup fans?

30.6% of MLS Cup fans are female, 69.4% are male, with an average age of 35.7 years.

Which brands do MLS Cup fans like most?

MLS Cup fans show strongest brand affinity for Josh Hutcherson (215.38×), A.C. Milan (36.86×), and Manchester City F.C. (25.33×) over the country average.

Where do MLS Cup fans live in United States?

MLS Cup fans in United States are most concentrated in California (reach 276,031), New York (reach 102,486), and Texas (reach 95,762). These three regions account for the largest share of the active audience.

What other brands do MLS Cup fans also like?

Beyond MLS Cup itself, the audience over-indexes on A.C. Milan (36.86×), Manchester City F.C. (25.33×), Manchester United F.C. (16.2×), and Maryland Terrapins men's basketball (40.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MLS Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.